future king

Chapter 94 Dragon Series

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The spn plan couldn't keep up with the changes. I had planned a good rest plan, but it changed again and again. Now I can only rush to Nike's European headquarters in Amsterdam, the Netherlands. Fortunately, London's air transport is well developed, and Li Yu didn't delay, so I had to dedicate the original plan to James. Jenny's flowers were temporarily given to the waiter in the cafe, and she left a message for Jenny to explain the situation, and went straight to the airport for Amsterdam.

As the world's leading sports brand, nke always pursues the innovation of details and the breakthrough of ideas in product design. The completely open office space, various texture materials and smooth lines make the sense of space very neat, and the design style of industrialization It is also quite eye-catching, and the elements of nke's various product lines are cleverly integrated into it.

For many sports fans, working in nke is their dream, and nke has indeed created a good environment for his employees that is worth paying for.

Just walked into it, "It's worth throwing away the real thing!" Compared with Everton's old training base, it's no wonder that Li Yu came out with such emotion as soon as he came in!

Before he could stand still, Wertz came up to Li Yujin, "Let me accompany you around Amsterdam today, it's rare that you have a vacation!"[

He rushed here without stopping, but he didn't expect such an arrangement, "You said it in such a hurry, why did you turn into shopping here instead!" Li Yu was not in a good mood.

Of course Wirtz didn't know that he had accidentally disrupted Li Yu's entire holiday plan. Gu shrugged, "The details of the contract have been discussed with the person in charge via video conference, but the actual signing of the contract will have to wait for the person in charge of nke's Shanghai headquarters. Man, Mr. Langton is coming!"

"So, my contract is signed with nke Asia-Pacific region?" Li Yu was aware of the key issue, and then thought of Wertz's emotion before, and immediately asked.

"I can't say anything, but your series is mainly in the Asian region. In order to facilitate the operation, your contract is in charge of the Asia-Pacific region!" Wirtz explained very clearly that the sports equipment that Li Yu will contract to produce in the future, to put it bluntly, is It mainly focuses on China, and of course Europe will also have it, but it will not be the main one like Asia. After all, they are all products under nke.

"On the one hand, in fact, I just need to introduce to you the background of the company nke, and I can't sign the contract right away. You don't know the background of the company at all!"

"I know! Those who buy sports equipment, we in Huaxia call it a big tick!" Li Yu's answer made Wertz cover his head.

"It's a good thing they didn't come, what a big tick, my God!" Wirtz was still secretly rejoicing in his heart, but the plan to visit Amsterdam was completely shelved, replaced by literacy.

The name nke is very auspicious in the eyes of Westerners, and it is easy to read and remember, and can be called very loudly.The Nike logo symbolizes the feathers on the wings of the Greek goddess of victory, representing speed, but also dynamics and softness.Nike's Nike trademark, the design is a small hook, simple and powerful shape, as fast as lightning, one look at people think of the speed and explosive power generated after using Nike sporting goods.

The sneakers named after "Nike" for the first time have square bumps on the sole to enhance stability, and there are knife-shaped hooks on both sides of the shoe body, symbolizing the wings of the goddess.

In 1980, nke entered China and established the first nke production liaison office in Yanjing.

In 1996, officially established a wholly-owned subsidiary nke Sports Goods Co., Ltd. in Yanjing, headquartered in Shanghai, and set up branches in Yanjing and Guanzhou (Hong Kong was also merged into Huaxia District as a branch in January 2002 ).

2002年5月,nke开始在全国范围内举办nke蝎斗3对3足球赛,数百支青少年球队在莞州、沪市、华夏三地分别角逐14、16、18岁三个级别的奖牌。这是nke公司为华夏青少年体育发展做出的又一盛举。

Wirtz found a relatively quiet coffee shop. As soon as the two of them sat down, he began to introduce it in one go, and he said some common sense and information related to the China region.

"From the information, nke's expansion in China is entirely based on nb's influence in China, that is to say, it is mainly basketball equipment and sports shoes. In terms of football, nke really can't do it. This is why they can The main reason why you paid a lot of money to sign a contract with you, and you have repeatedly made concessions, and even the person in charge of Asia flew here to sign the contract to accommodate your time, they want to use you to open a big gap in China!" Wirtz is still a relatively conscientious His agent, different from his usual lazy demeanor, now analyzes it in a logical manner. It can be heard that this seemingly lazy Frenchman must have done enough relevant analysis before.

"So, they are planning to use my image as the endorsement and release a series of football-related products? Mainly for the Chinese market?" Li Yu really heard some tricks, but he still couldn't believe it. After playing football for more than a year Life will be exchanged for the other party's so much importance, of course he can't ask these words.

"Yes, you should know that in the local area of ​​nke company, it successfully signed nb superstar Jordan, and released the trapeze series, which achieved great success. Nike is trying to copy this successful series to China, a huge market that is far beyond the local market. "Wiltz pointed to Li Yu and continued, "Of course you still have a certain gap in popularity, but your age and your potential are definitely the most suitable candidates. I even think my asking price is too low! "

"I finally understand! But the Everton club needs to negotiate, after all, the contract with the club has the issue of portrait rights!" Li Yu himself did not expect that he would be so careful.

"In advance, I have already communicated with Everton Club. After Nike and your contract are signed, I think your club will have a closer cooperation with Nike. You must know that Everton has become one of the most famous clubs in China. One!" Wirtz did not talk about the specific discussion process, but only said one result, and when they found out that it was not too early, the two were about to leave.

"Lee, you must remember the information I said before!" Wertz was still a little worried, and he wanted to remind him before leaving. [

"Remember, isn't it just a big tick!" Li Yu gave his answer casually.

"It's still a tm big tick, the relationship has been talked about for a long time!"

Noticing Wiltz's complexion, Li Yu said with a smile, "Just kidding, where is your unique French humor! Angel wings, I remember!"

"Well, it's pretty much the same! Seeing you this time is different from before. It's a bit like being in Juventus, and I don't want to. Anyway, it's different!" Wirtz found that Li Yu had changed a lot this time. People are obviously more mature and natural, especially in a few conversations, they can quickly grasp the key points, but the lame jokes are really not that good!

"Why do you think there are still some problems?" Wirtz noticed that Li Yu had walked out and was still gesturing with his wings, and suddenly realized that something was wrong, "Damn, the feathers on the wings of the Greek goddess of victory, how can this The boy has become an angel's wings!"

"You boy, stop for me!"

Li Yu found a nice hotel early in Amsterdam, had dinner with Wirtz, went back to his room and went to sleep!

In two days and one night, I flew back and forth twice, went to three countries, and finally experienced the taste of a trapeze.

Lying on the hotel bed, Li Yu fell into a dream after a while.

One night, if it wasn't for the reminder sound from the optical brain, he would have to sleep for a while.

"How can I remember this thing without a game!"

When I opened the prompt, I found out that it was a notification of reward points from my previous competition, and there was also a reminder of the upcoming sponsorship and whether to activate the task.

Of course, all the good things are accepted, but after reading these notices, Li Yu got up and took a shower. I was so tired yesterday that I forgot to take a shower before going to bed. There is an important signing today, so I must be tidy and tidy. Inevitably.

In the afternoon, Li Yu and Wirtz appeared in the meeting room of Nike's Amsterdam headquarters on time.

Wiltz enthusiastically introduced Li Yu to the Nike executives, and Li Yu would politely stand up and shake hands one by one. After a brief greeting, he immediately entered the topic of the meeting.

The person in charge of Nike's Asia-Pacific region obviously came prepared. During the meeting, he demonstrated the design concept like Li Yu.

In the short video, Li Yu finally knew that Nike had done enough preparations for this signing.

The series specially created by Nike for Li Yu is to add the elements of Huaxia Dragon to their original logo. The combination of the two forms the unique logo of the series, the Dragon series!

In Li Yu’s words, he always talks about the big check mark, and the part of the check mark becomes a lifelike dragon head. The whole logo is a highly combined product of a Chinese dragon hovering in the air and Nike’s original logo.

I have to say that as long as you are a Chinese person, you will definitely like this vivid logo. Anyway, Li Yu was shocked at the first sight, and he likes it from the bottom of his heart.

The next negotiation went very smoothly. The specific details have been discussed in the early stage. In fact, this meeting is also to let Li Yu realize that the company attaches great importance to this signing. After all, the two parties are not a big accident, but a long-term contract. , It is necessary to leave a good impression on the other party for the first time. [

After signing the contract, media interviews will be conducted immediately. The various media who have been notified in advance, when they saw the short film specially produced by nke company, were also deeply attracted and shocked by it!

The media meeting for the first shot of the contract was extremely successful, especially the Huaxia media, who actively asked about the specific launch time and approximate price range of the Dragon series created for Huaxia.

None of the attendees expected that this time nke spent great efforts to create a series, each of which will be launched in China, and each model will be released as a limited edition signed by Li Yu embroidery or laser, and the price will be the same as the regular version. But to obtain the right to purchase the limited edition, you must purchase a certain amount of nke products to obtain it, and there are no other conditions on a first-come, first-served basis.

As for the price issue, it will be more affordable than the Jordan series.

Other specific matters can only be known after the official launch of the product.

ps: It looks like an advertisement, but if there is such a thing, I will definitely buy it!

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