Indulge in life

Everyone's eyes turned to Tang Weichao, he smiled, and said: "These two plans are very detailed, especially for the introduction of the panel, if the customer can read these indicators calmly, understand these instructions, and he is professional enough If so, it may play a certain role in promoting him to choose this product..."

"But how many customers can read these materials quietly in the noisy store? How many customers are so professional?" Situ Xuan couldn't bear it anymore. She wanted Tang Weichao to find out the problem first, but when he heard him If he said that, he actually affirmed it first, and couldn't help feeling a little anxious.

"Miss Situ has mentioned the key point, that is, how many customers can do this?" Tang Weichao looked at the crowd, his eyes moved over everyone's face one by one, and found that except for Xiao Miao, the other three did not dare to talk to him. Looking at each other, they were obviously a little uneasy. They couldn't give a favorable answer to such a sharp question.

"In this way, let's change the way to consider the issue of propaganda," Tang Weichao saw that everyone was silent, and as an outsider, he could just click on their problems, and there was no need to criticize them as soon as he came up. , What I should do more is to lead them out of the previous circle and jump out to see the problem.

"Xiao Miao, I would like to ask you, if you want to buy an LCD TV, what do you care most about? You can only choose one!" Tang Weichao turned to the assistant Xiao Miao, who was present and occasionally took a few minutes of the meeting.

"Me!" Xiao Miao raised her head, bit her lip and thought for a few seconds, and said, "What I value most is the picture quality! Is it clear enough, and is the color rich enough?"

"Very good!" Tang Weichao gave a thumbs up and praised: "What Xiao Miao said is the key that more customers value most. This is a TV. Who wouldn't want to see it more clearly and the color picture is more vivid? Large-screen LCD TV As a high-tech product, it should do this even more!"

Seeing that her opinion was accepted, Xiao Miao couldn't help but smiled complacently. Situ Xuan looked thoughtful and looked at Tang Weichao, wondering what she was thinking.

"Here I am a survey conducted by the media on LCD TVs. The data is very clear. Among the main considerations for customers to make a purchase decision, picture quality ranks first with 35% and brand ranks second with 32%. , while panels accounted for 14%, functions accounted for 8%, and the remaining price, appearance and others accounted for the remaining 12%. From these data, it can be seen that what customers value most is image quality, and the combination of panels and functions is far from It's not as good as the image quality..." Tang Weichao took the few pieces of paper that Xiao Miao had just given him in his hand, finished reading the data, and waved it a few times for emphasis.

"Then, since the image quality is the most important thing for everyone, why not work hard on this aspect, but focus on promoting other things? Good picture quality performance, but why not explain it clearly, when it comes to the key points, so that customers will get the key information they want in the fastest time, and will have an impact on whether they buy or not!"

Tang Weichao took this image quality as the starting point, and talked about it eloquently, as if he was a well-prepared planning master.

"That's what I said, but now almost all brands have played this card and have once promoted this point. As a new brand, our product will seem a bit old and have no new ideas if we continue to make fuss about it. We are worried that this will not be able to attract customers, but will give customers a feeling of boredom..." Zhang Zizheng retorted, it seems that they have indeed considered these issues comprehensively, and also made a decision to make the current two plans.

Tang Weichao nodded, expressing agreement with him, but continued: "Yes, it is normal to have such worries, but it is not good to worry too much. For most customers, unless he has already selected the brand and Models, pay for inspection and leave as soon as they arrive at the store. Otherwise, other customers who want to get information in the store cannot get so much information at the same time. This is the scarcity of resources and the asymmetry of information. If We are still making a fuss about this point, and come up with a truly innovative design, and customers will definitely pay attention to it!"

Zhang Zizheng opened his mouth, hesitated, and said, "It's easy to say, but hard to do. I'm afraid it's not an easy thing to have new ideas and designs on this point!"

"What an advertiser has to do is not an easy job! Do you think it's interesting to do a job that doesn't have any challenge?" Situ Xuan opened her mouth. She was a little unhappy to be interrupted by Zhang Zizheng, but after she said this, she realized that what Zhang Zizheng said was right. It was useless if she couldn't come up with a good plan, so she told Tang Weichao Said: "You continue to say, what should be the truly innovative design?"

Tang Weichao pondered: "I haven't thought of it yet, but everyone can think about it together!"

Zhang Zizheng let out a snort, obviously meant to mock, he felt that Tang Weichao had only this ability, who wouldn’t be able to talk big, most people can figure out which product’s selling point is the most important, but it is necessary to make a decision on it. It is not so easy to write an article. This is the difference between ordinary people and advertisers. It is even more difficult to write a good article. This is the difference between ordinary advertisers and excellent creative people.

Although Situ Xuan was a little disappointed in her heart, she still looked at Tang Weichao with encouragement. She also knew that for a person who came here and only knew what product they were going to do after hearing the introduction, a newcomer who had never worked in advertising before, Being able to express the previous opinions now is already very powerful and remarkable. At least, after she accepted this project, she didn't think as thoroughly as Tang Weichao did at this moment.

The long-haired Tony slanted his body, tilted his head, and stared at the projector. He seemed to be a little moved, and he didn't know what he was thinking, but the copywriter Dai looked at this and that, obviously feeling helpless.

"Actually, in terms of picture quality, we need to refine it, not just limit it to the picture quality itself, but sublimate something more attractive and novel..." Tang Weichao first set a tone, and then tapped his fingers subconsciously on the table. Knocked and said: "But don't worry, we can start from the most basic aspects, from the most basic description of the image quality, and slowly refine it..."

"What are the words to describe the quality of the picture quality? Xiao Miao just said that the picture is clear and the color is rich... what else?"