Indulge in life

At the plan report meeting in Tianhou, the representatives of the manufacturer also came to participate without saying hello. Obviously, they came to inspect their company's real capabilities. This made Mr. Tao a little unhappy, but there was nothing he could do. He couldn't refuse him. Participate, after all, this is a planning report on the launch of other people's products, which involves the actual interests of the other party.

The other party is a large multinational manufacturer. Two people came this time. One is the head of the Chinese sales department in charge of this product, and the other is the head of the marketing department of the Chinese headquarters. They are both high-level figures of the manufacturer in China. With their positions It can be seen that the other party attaches great importance to this product launch.

Although neither of them is Chinese, they speak Chinese very fluently without any accent at all, so they didn't even bring a translator.

Mr. Tao personally took the two of them into the company, and while asking someone to pour tea for them and take care of them first, he hurriedly cast a questioning look at Director Zheng in private, which meant how the plan was going. The director responded with a reassuring smile, but he still felt a little suspenseful in his heart. After all, his company rarely came into contact with such a large-scale promotional activity.

Director Wu of the marketing department was very happy when he saw the other party's situation. Finally, he had the opportunity to show his face, and it was directly in front of the manufacturer's senior management. This is very rare!

Now that the representatives of the manufacturers have arrived, it is not easy to delay this meeting, so we have to proceed as soon as possible. After all, people's time is very precious, and we can't waste it here, waiting for them to make preparations first. Mr. Tao looked at Mr. Sun beside him. , with a heartless heart, announced the start of the meeting. This time, it is a mule or a horse, and we will see the result of pulling it out for a while.

The meeting directly cut to the topic, and Tang Weichao thought that he had to report the plan in detail first.He was about to get up, but was held down by Director Zheng beside him. He looked at Director Zheng puzzledly, but saw that he gave himself a calm look.

Mr. Sun spoke first. He first thanked the manufacturers for their support and guidance, and then announced that there are two proposals to be explained at this meeting. The representatives of the manufacturers can be asked to choose which one is more suitable for their products.

Another plan?Tang Weichao was a little puzzled.Then I saw Director Wu of the marketing department getting up, and the excited and smug look on his face, and finally understood, no wonder Director Zheng reminded himself to keep it secret.It turned out that there was still a group of people in the company doing the same preparatory work.

Director Wu first introduced himself almost obsequiously, and thanked the manufacturer and the board of directors for giving him the opportunity again, and then began to explain: "First of all, we all know. The brand we represent this time is a well-known international brand. It has many This product has already been sold in our market, has a very big reputation, and also has a very good customer reputation... Our product promotion this time also focuses on our brand..."

On the whole, Director Wu's planning case has put in a lot of effort, at least in terms of wording and language description.They are very particular.Other programs focus on brand promotion and promotion.If it is a new brand, it should be said that it is still good.But when he talked about more than a dozen ppts and was still transferring to the brand, the two people on the other side finally couldn't help it and began to frown.

"Sorry, let me interrupt," "This gentleman's plan is very beautiful, but I haven't seen any instructions about the launch of our product, but I have been promoting our brand, and this work is our own brand The promotion department is already doing it, and although your company continues to do it, there are some supplements for us, but there are indeed a lot of repetitions, and I am more concerned about the specific market planning of our product!"

"Oh, about this product, yes, of course, it's in the back!" Director Wu was intoxicated by this "perfect" plan, when he was suddenly disrupted, he became flustered, and flipped through the pages in a row. After a while, I finally found the part about the product launch, and continued to explain.

"We plan to start with the whole market and carry out overall publicity and packaging, such as large window advertisements in front of Tianlong Market, outdoor advertisements in Atlantic Market, and advertising spaces on both sides of the courtyard in Jinggu Market. Labao, posters, hanging flags, stickers and other things that can be used for publicity will pack up the entire market!"

The face of the head of the Chinese sales department has begun to change. Of course, people who don’t know don’t understand, and think that such a design is very grand and comprehensive, but those who understand the market, especially those who are familiar with the market budget, after hearing this, the first reaction is, Metropolis and

.

The large window advertisements in front of the Tianlong Market start at hundreds of thousands, while the outdoor advertisements in the Atlantic Market and the advertising spaces on both sides of the patio in the Jinggu Market are slightly lower than Tianlong, but they are not much less. The large banners and hanging flags behind him are not expensive to make. The most expensive thing is to hang them. Just hanging the hanging flags on the top floor of Jinggu Market costs tens of thousands of yuan a month!

"In terms of channels, we will develop [-] large-scale agents, and they will further radiate sales in the entire market, and we will give them comprehensive support! For example, logistics..."

This time, Director Wu's speech was not interrupted. He was a little secretly complacent. He slowly recovered from the disturbed state of mind just now, and finished all the following plans in a very passionate tone. Welcome to the following questions.

"It sounds very comprehensive, but I am very worried about whether each of the twenty agents has the ability to complete the sales volume of [-] units!" The senior executive of a multinational company does have certain abilities, although he may not know much about the sales volume of the public. Guancun market, but still grasped the point of the problem at once. In Zhongguancun, there are many large companies, but it is difficult to find [-] companies that are willing to represent the same product and can sell [-] units. It's a bit of a fantasy.

Director Wu was a bit stuck. He just thought about marketing more, and didn't pay much attention to the exact sales. After all, that's not his forte. Can't be achieved.

He faltered a few words, did not say anything, but Sun Dong whispered to Mr. Tao: "How many agents can you find that can complete the sales of [-] units?"

Mr. Tao thought for a while, and said: "Seven or eight families can be found, but it will be very troublesome, each family will fight randomly, and the price will be killed in a few days. It can't be maintained! Even if we can strictly manage them, find a way to suppress them, two Ten, it is really hard to find!"

The director of the marketing department saw that he couldn't answer, so he had to ask again: "Also, I want to know, how much does this kind of market packaging cost?"

"Oh, this, we have made a budget!" Director Wu finally breathed a sigh of relief, quickly flipped through his data, and said, "Basically, each market costs about 30 to 50 RMB! Oh, each moon!"

The head of the sales department said in a bit of pain: "That is to say, in several large markets in Zhongguan Village, we spend 100 million to 150 million advertising expenses every month?"

Director Wu looked at the data in his hand again, nodded and said: "Yes, but this is the initial period. After a while, you can reduce it a little. I don't think it will have a big impact on the final sales!"

The head of the marketing department was also a little confused. He counted with his fingers for a while and said, "The price of our product itself is only about 400 yuan. In Zhongguan Village, this is the first pilot site in the country. The initial plan is to sell [-] yuan a month. Taiwan, with sales of only [-] million, but we have to invest so much money, I don't think our profit can be guaranteed at all!"

He still has a few things in his heart that he can't say, that is, according to this method, they should just stop doing it. It is obviously a loss-making business. What are they playing? Electronic products are not so profitable, let alone popularized. It is a very powerful optical storage product, and, if Zhongguancun is built like this, how much will they have to invest in the whole country.

Seeing the ugly faces of the two manufacturers' representatives, Mr. Tao hurriedly said: "It's okay, this is just a reference, we still have a plan, I think you two will be satisfied!" Then, he winked at Director Zheng, Ask him to quickly arrange the next plan report.

Director Zheng nodded to Tang Weichao and let him start.

Tang Weichao saw that the two representatives of the manufacturer were a little disappointed and not very interested, so he stopped talking about those polite words, but directly opened the plan, and said in a sonorous and forceful voice: "The key consideration of this plan is how to achieve a sales volume of one month. Wantai's goal!"

Just such a sound, the two couldn't help but cheer up, and turned their eyes to the image of the projector.

"We understand very well that your company's brand awareness is already very high, so all the work we do is how to achieve sales, not to maintain and promote the brand. We believe that a large part of the brand's development comes from the market. Actual sales! As long as the market responds well and the sales are in good condition, then the brand promotion will naturally achieve its ultimate goal, and the two complement each other!"