Indulge in life

A large part of the development of the brand comes from the actual sales in the market!The director of the department gave his thumbs up. As the top leader of the marketing department of a well-known manufacturer in China, he deeply understands the meaning of this sentence. Without sales, brand promotion is useless. On the contrary, if you are in the market If the sales are very good, the brand will naturally be accepted. Sales is the king of everything. This is also the saying "sales is king"!

"Thank you!" Tang Weichao said very politely, and then continued: "Our plan is also based on the principle of fully occupying the market, and uses a very high market exposure to fully increase the sales of products! In other words, The popularity of our products in the market is enough to force operators in the market to sell them, and make customers who enter the market feel that our products are their only choice!"

"Of course, this is our ultimate goal. Maybe this description is a bit exaggerated. Then, let me explain in detail what we need to do to see if we can achieve this goal!" There was a little worry in the eyes of the two of them again, maybe because they were afraid that this plan would also have the problem of fake and empty, so they immediately jumped to the specific explanation part.

"We plan to mobilize about [-] terminal channels in each market to sell products, and at the same time, display products on all counters where machines are installed and products are produced. This number is about [-] to [-] in each market!"

Wow!Everyone was stunned. These two numbers almost surpassed any of their previous cognitions, such a plan.It is too exaggerated, too bold!

However, the representatives of the two manufacturers' eyes lit up at the same time, and asked: "Then how do you ensure that these one hundred terminal channels are willing to sell our products, and there are hundreds of others, how can you sell our products without selling our products?" , would you like to display our products?"

"This is the details of the implementation!" Tang Weichao said with a smile: "Actually, it is not difficult to achieve this. All business people are profit-seeking, especially the counter. We only need to give certain rewards. And carry out corresponding management , it can be realized! Our plan is that every counter that promises to display our products and display them at the designated position of their counters for a certain period of time, we will give a reward of a large bottle of drink every day. In order to facilitate them to entertain customers, it is now In September, the weather is still a bit hot, I believe that giving drinks will make them happy to accept, and for them, there will be no other adverse effects!"

"A big bottle every day?" asked the head of the marketing department.

"Yes, from the day you agree to display it, we will start delivering it. As long as the display complies with our regulations, we will give you a bottle every day. Six days a week. Each bottle of drink costs about five or six yuan. That is a little more than 30 yuan." Tang Weichao Seriously explained.

The head of the sales department said: "Since they are only displaying and displaying, but not selling. So, is it a bit risky to place so many of our products on them?"

"You are talking about the risk of delivery, we understand, but this point is easier to solve, that is, not to display the actual product, but only to display the packaging box!"

"Oh! That's great! This method is good!" Before the head of the sales department could respond, the head of the marketing department praised him first.

"We've thought about it. Calculated in this way, if there are five packaging boxes placed on a counter, the weekly cost of drinks is just..."

"A package is calculated at three yuan, so it's 15 yuan!" the head of the marketing department interrupted.

"That's great. Before we didn't know the actual cost of the packaging box, it was calculated at five yuan each. In this case..." Tang Weichao adjusted the cost in the form, and then Excel automatically calculated the result, "One is three hundred In the over-the-counter market, the packaging cost is 3 yuan, and the beverage cost is only [-] yuan, which adds up to about [-] yuan! But these costs have completed the product exposure covering the entire market!"

"Great!" The head of the marketing department took a picture

"Then, the largest Tianlong market, calculated based on [-] counters, is only about [-] a month. Moreover, these packaging boxes can still be recycled after the exhibition period! They are not disposable products!" Directly added the packaging and sales place, these packaging boxes can still be used! "<The price of the product is lower than that directly packed

Then if they pack the recovered packaging boxes and sell them directly, the profit difference in the middle will be earned for nothing. If it is calculated based on the price difference of [-] yuan for a product after recovering [-] boxes, then the profit of [-] yuan will be directly obtained. !

Most of the people here also understand this truth and are nodding, especially Sun Dong. He is very happy to see that he can directly make tens of thousands of profits in such a short time.

"Next, we will look at the maintenance of these 30 final channels. We will use a diversified sales incentive plan, and because of the strong exposure of the market, these counters will also be willing to serve as nearby radiation points and sales points, so that They are willing to vigorously promote and sell. In addition, the sales incentives will be divided into fine details, starting from the smallest beverage, to bicycles, products themselves, and watches. The ones that are slightly better and famous are of course not the kind of [-] yuan. Yes, from a few dollars to hundreds of dollars, the channel can accumulate sales, and finally calculate it on a monthly basis..."

When he mentioned watches, everyone laughed knowingly for a while, because in Zhongguan Village, there used to be manufacturers who sent watches to small places in Hebei and other places to customize them. , is completely disposable.

"There is no problem with the reward product itself, and the better watch, but the bicycle, is it easy to lose it in Zhongguan Village?" I didn't expect the head of the marketing department abroad to understand such a situation. One point, I really blush for some law enforcement agencies.

Mr. Tao laughed: "It's a common occurrence in Zhongguan village to lose bicycles. Unexpectedly, Mr. Park knows this too!"

Director Park of the Marketing Department waved his hands and said with a smile: "I also heard from others. One of my subordinates and employees said that he lost six bicycles in Zhongguan Village in one month, so I was very impressed!"

Tang Weichao also laughed: "Yes, bicycles are easy to lose here, but it is precisely because of this that everyone has a high demand for them, and they will be happy to accept them!"

"What if the reward is given to him and then lost?" The head of the sales department also laughed.

"Then he will continue to work hard to sell and try to reward another bicycle!" Tang Weichao replied with a smile.

"Wonderful! Really wonderful!"

Everyone also laughed in agreement for a while, and the head of the sales department asked again: "There is another question, that is, what kind of rewards will be used between drinks and bicycles. Didn't you just say that it should be very detailed, but how to deal with this blank?"

"Oh, we have thought about it in detail, because this space is too small, it is not suitable for us to set up too many items, then we can imitate the way of gambling and print a batch of scratch cards by ourselves, which are from five yuan to 50 yuan Customers can get a scratch card every time they sell a product, as for how much reward they get, it depends on their luck!" After Tang Weichao finished speaking, he added: "But I suspect that someone scratched I will try my best to launch our products in exchange for multiple chances to scratch prizes!"

Everyone laughed again, Director Zheng also laughed and said: "This has another advantage. When someone gets 50 yuan, they will publicize it everywhere and show their luck. But the more this is the case, the more beneficial it is to our sales!"

Director Park of the marketing department said: "Yes, people have a kind of gambling psychology, even if it exists subconsciously, if you can gamble without spending money and get some rewards, I believe that no matter how much it is, the feeling will be the same. Very exciting!"

"Yes, we mainly use such methods to encourage and maintain terminals. In addition, we will also produce some other supplementary promotional materials, such as banners of the same length as the counter, stickers, etc. These things need The cost is very low, but it does not cost money to display directly on the counter where our products are sold, which can save a lot of money, and it also has a very good publicity effect!"

Tang Weichao explained for a while, and explained almost all the content of this part clearly.

"Very good. We believe that this kind of publicity will have a good effect. Moreover, we appreciate your plan, which saves a lot of money and tries to achieve the best promotional effect. We recognize this investment and will Spare no effort to support!" expressed his opinion.

He discussed with the head of the sales department for a while, and said: "The last question, we have set up so many channels, so how to maintain the execution of the price?"