Indulge in life

The general manager also took a look at Sun Dong. Director Wu mentioned this problem before the big channel agent. The maintenance of the price is not an easy task. The price has been lowered step by step, reaching the cost price or even the cost, and then crying and shouting to ask the family for support. If you don’t give it, he won’t sell it. I often scratch my head and scratch my head in a hurry. There is no way , This is a nasty disease in the electronic market, a disease that is difficult to solve!

"Of course it depends on strict management and reward and punishment system!" Tang Weichao said seriously: "We have set up so many channels, although it looks a bit messy on the surface, but in fact, if managed properly, it is easier to manage than a few big agents!"

Sun Dong was a little puzzled, and leaned forward, wanting to know why. He knew the difficulty of managing several big agents, and he could talk and laugh at ordinary times, but when direct interests were involved, they all cried, shouted and threatened. In short, they must get more from the previous family, and they are never satisfied.

"Because we have a lot of channels, none of them are large enough. If any company refuses to listen to the management and maliciously violates the price regulations, then it is very simple to cancel all his sales incentives, or even cancel his sales rights! We have already found One hundred, don’t care about how many fewer or more! They want to make waves and continue to destroy, and they don’t have that much ability!”

Sun Dong nodded silently. In fact, this method is very simple, that is, there are certain rewards and punishments. If you violate it, you will be punished until the cooperation between the two is cancelled.This trick will be very effective on small channels, just like Tang Weichao said in this plan, if it is on a large agent, he would not dare to do this at all. If there are several agents, if one of them suspends cooperation, it will lose a fraction of the share.Such a situation is something that all the masters do not want to see, and no one dares to implement such a policy casually, but this time Tang Weichao dared.And it fits perfectly!

Everyone had to admit that although Tang Weichao's move was ruthless, it would indeed be very effective!

Next, the other party asked some other questions.Tang Weichao answered one by one, and the other party agreed. Seeing the growing smiles on their faces, Mr. Tao, Sun Dong and others breathed a sigh of relief.

"All the detailed cost estimates. We will report to your company immediately after the revision, such as packaging boxes. We estimate that we will use [-] to [-] pieces. Spread to four markets..."

"I'll give you [-] pieces!" Yi said with a smile: "Your listing plan is very beautiful. We appreciate it very much. In order to support you to achieve the best results, I will give you twice the display packaging! As long as You can spread our products everywhere in these markets, and if you need them later, we can give them to you!"

They also understand which aspects are good and which aspects are not suitable. According to their cost, the cost of [-] packaging boxes is less than [-], but they can cover four markets. Can't buy one of the window booths outside Tianlong Market!

There was a burst of applause in the conference room, accompanied by Tang Weichao, as well as the thanks of Mr. Tao and Sun Dong...

When sending the two manufacturers' representatives out of the company, they held the hands of Tang Weichao and others, and said excitedly: "Thank you, we have never thought that such a low-level market investment can also create a very good publicity." Show the effect, next, it depends on the actual operation of your company!"

Tang Weichao shook his hands back forcefully, and said, "Please rest assured, we will strictly follow the standards of the plan and do our best to achieve the sales target of [-] units in the first month, which is absolutely unambiguous!"

"Thank you! I believe that the choice of both of us is correct!" The representatives of the two manufacturers bowed deeply before formally leaving.

Director Wu of the marketing department watched them leave, and stood there stupidly, wanting to bang his head against the wall. The hard work he and the entire department had worked hard for several days was so worthless in the eyes of the manufacturer, even he After finally convincing Sun Dong in private, after giving him a chance, the eyes that looked at him in the conference room just now were so disappointed and dissatisfied!

Why, I have done so much research and analysis on my side, and I have considered the other party's brand and market from all aspects, such as publicity and promotion, sales and maintenance, such a large-scale overall planning, and it is not valued by everyone at all. , in turn, that Tang Weichao's plan only captured the market exposure and

If you draw these two points, you don't need to spend so much money to make the other party so happy.

But when he thinks about it carefully, he also has to admit that in terms of market packaging, a market that is more than ten times, or even dozens of times, higher than his plan cost budget may not necessarily have such a good effect, and the channel , and it is his own weakness. If he really wants to find an agent with such ability, he can't even find five, let alone twenty!

The problem is, this Tang Weichao is a newcomer. He has only been in the company for three months, and he will be at the terminal counter for another month. How could he have such a high level and come up with such a plan?Moreover, in terms of monitors a while ago, his plan also achieved unprecedented success, from 4000 units to more than [-] units, it only took two months!

What kind of person is he?Can have such a wealth of market experience, can create such an excellent planning case!

Director Wu is puzzled. He has been in this *** for many years, going around the market every day and dealing with manufacturers, but why does he feel empty in his heart when he thinks about these aspects? no?

Comparing people to others, they are always pissed off. Director Wu is also very dissatisfied, and an inexplicable anger is surging in his chest. Why can he be so good, but he can't do it? If this continues, what kind of situation will he face? future?He suddenly became more worried, and a premonition slowly rose. It seemed that their marketing department would be disbanded in a short time. At that time, he, the supervisor, would also become a victim and leave in despair amidst the ridicule of everyone!

No, it must not be like this. He must find a way to stop this scene from happening. He wants to stay and continue to keep his position as the supervisor. He wants to keep his face and his job. Tang Weichao go!

A cold light flashed in Director Wu's eyes, and he gritted his teeth tightly. He will not just wait for death, he will try to change everything!

On Tang Weichao's side, after receiving the full approval and support of the manufacturer, with the assistance of Director Zheng, he comprehensively perfected the planning proposal, and announced the work to be done by each department in the whole company. Mr. Tao and Mr. Sun did not dare to neglect the plan, and participated in all the coordination meetings, and repeatedly emphasized that no matter what difficulties each department encounters, they must do their best to ensure the success of this marketing campaign.

With all the preparations in place, as soon as the scheduled day came, it was like a starting gun, and all the people rushed to the market to start the overall arrangement!

More than 1 packing boxes filled several conference rooms, as well as the computer room, financial room, sales department, product department... In all the gaps that can be put down, there are whole packages of printed materials, a large bunch People are constantly folding and making them into square packages, and the product department, sales department, marketing department and all the counter staff who can be mobilized, everyone is holding a big stack, and arrive at each place as quickly as possible. On a counter that has been greeted in advance and that has not been greeted, the counters that understand the situation will be placed after receiving it. Temporary extra incentives, start to accept, anyway, for everyone, they must be put in anyway and placed in a suitable position, this is their only purpose!

One after another counters in the market are like fortresses one after another. Under everyone's efforts, they are trapped in countless packaging boxes. Outside the market, a large number of newly purchased drinks are delivered to At the gate of the market, and bottles are sent to the market and delivered to every counter.

Half a day later, the initial hustle and bustle passed, and everyone began to gradually correct the placement effect. A whole row of packaging boxes glued with scotch tape began to appear in the market, using the most exaggerated and conspicuous techniques to attract everyone's attention.

Tang Weichao and others kept checking and coordinating to achieve the best results. The entire market was already full of new product packaging. Almost every few steps, you could see rows and piles of products. As long as you pay attention Product people, it is impossible not to see this situation.

The masters in the logistics department were all busy and sweating profusely. Except for other products, the shipment volume of Tianguang Storage has far exceeded everyone's expectations. In the end, they had to call vans to send boxes and boxes of goods directly to various places. The downstairs of the market is guarded by a special person, and the shipping order is directly issued for shipment.