Director's growth history

Fangyuan, Ding Chunxiao, and the reporter from the advertising department of Dongzhou Morning News discussed the advertisement. Ding Chunxiao completely forgot that he was Chunxiao's general manager, and said to the reporter: "This is my younger brother. When he comes, the advertisement can be done." It's finalized. ┏_┓" The reporter has always been friendly and kind to the God of Wealth: "Boss Fang, hello." Fang Yuan didn't want the reporter to know his true identity, and said, "Hello, welcome."

After everyone was seated, they began to study the advertisements.Fangyuan’s idea was very simple, and he thought of a few advertising words: Chunxiao pastry is well-known to everyone; Chunxiao bread and cakes are of good quality and taste, and they are said to be good after eating; Good option for benefits.In addition to these words, Fangyuan also remembered a classic advertisement in the last century, which was Aiduo vcd.It used to occupy a whole page of a certain newspaper in Guangdong, with only two words "Aiduo" on the entire page. At the bottom of the advertisement page, readers are reminded that the mystery will be revealed at the end of the month.Fang Yuan also told the newspaper reporter about the creative idea of ​​the advertisement, for the reporter's reference.Fangyuan hopes to achieve a similar effect.

Soon, the three people preliminarily decided to place a half-page advertisement in a prominent position, with 5 yuan for each publication, 5 consecutive releases, and 2 more giveaways, totaling 25 yuan.Ding Chunxiao called Fangyuan out of the office and asked, "Brother, this is 25 yuan! How much do we have to sell to recover the cost of 25 yuan?" Fangyuan said, "The price can be cut further. In fact, our advertisement is Using Chunxiao cakes to promote Chunxiao New Year’s pastries, sometimes, advertising also shows the strength of the company." Back in the office, Fang Yuan said straightforwardly: "A total of 20 yuan, published for 7 days, and placed in a prominent position, is it acceptable? ?” The reporter disagreed.Fang Yuan said: "We are very sincere. I discussed it with my sister, so I only invited the "Dongzhou Morning Post" and only planned to do it at the "Dongzhou Morning Post". If the morning paper is not sincere, then we will find another Another newspaper. Our bottom line is 20."

Of course the reporter knew the existence of the competitor and said, "Boss Fang, I'll make a phone call for instructions." The reporter went out, made a long phone call, and finally returned to the office.The two parties finalized, 20 yuan, published for 7 days, placed in a prominent position in the newspaper, not just an advertisement page.First publish the draft sample today, send it to Chunxiao Group for review, and publish it after approval. It doesn't necessarily have to be tomorrow, the day after tomorrow can also be started.

The reporter was sent away, and the time was less than 7 o'clock.Ding Chunxiao said, "My heart is at ease now that you are here. Let's have dinner. I will go to my sister's house today, and my sister will cook for you." Fang Yuan looked at his watch and said, "Actually, I have time to go home and eat now." Ding Chunxiao said: "You have helped my sister so many times, and my sister cooks for you once, do you still feel disgusted?" Fang Yuan said, "It's not disgusting. My sister is so busy and tired every day, and it is too hard to cook again." .If we must eat, let's find a restaurant, and I will treat my sister to dinner, okay?"

Ding Chunxiao said: "I cook delicious food. I've been busy recently, so I can't take care of it. But today the advertising matter is resolved, and I feel at ease. According to what you said, I will call some members of the Youth Federation Call, they all said that they can consider buying Chunxiao pastries or pastries as New Year’s goods for employees. Tomorrow I will finalize the contract one by one, formulate a production plan, and put it into full production. If the follow-up advertising effect is good, the production of pastries can be reduced and the production of pastries can be fully expanded. , occupy the market in an all-round way." Fangyuan said: "I don't understand business management, but my sister understands. I will remind my sister of two points: good taste is very important; product quality cannot be relaxed at any time." Ding Chunxiao said: "Know Yes, don’t worry. Now that the quality control system has been established, quality is the life of an enterprise, and I understand this truth. Now, without talking about the enterprise, I just want to cook you a meal.”

Ding Chunxiao's eyes were filled with pleading eyes, which made Fang Yuan soften his heart for a while: "Okay, sister, don't work too hard." Ding Chunxiao cheered up: "Okay, let's go home right away. Bring some pastries, you can pad your stomach first, Within half an hour, I will let my brother eat the meal cooked by my sister."

Ding Chunxiao's home is very close to the company's production headquarters, about a 5-minute walk away.The house is not big, it is a two-bedroom unit, and it is not a special new house.After entering the room and turning on the light, Fang Yuan saw that the furnishings in the house were extremely simple, which was very different from Shao Keqing's house before.Every piece of furniture in Shao Keqing's house is made of high-quality materials; every bit of decoration in Shao Keqing's house is unique;Ding Chunxiao's home was simply decorated, and the furnishings in the room could be described as simple and unsophisticated, but old-fashioned.I didn't see any furnishings that made Fangyuan's eyes shine. The only thing I can be sure of is that the room is relatively clean.

Ding Chunxiao looked at Fangyuan in a daze, and explained: "I didn't buy this house, but I rented it. I don't have a house. It's not that I can't afford it, but it's useless to buy it. I've been living in the factory all day , it’s just a place to sleep when I go home. If you want to buy a good house, what’s the point of being alone? It’s better to rent a house here. It’s very close to the factory. I usually eat in the factory cafeteria after work. , just sleep here; if I have to inspect the factory in the middle of the night, I can walk there in 5 minutes, which is more effective.” Fang Yuan said: “Sister Ding has been living too poorly these years.” Ding Chunxiao’s eyes were a little red: “ Poverty? Fortunately, seeing the prosperity of Chunxiao Company, I actually have a sense of accomplishment. I’m used to this kind of life, so it’s not hard work. At least I still have a factory, some money, and a certain reputation in the society. , I became a member of the Youth Federation. Brother, you sit and watch TV for a while, and I will cook, and I will try to let my brother eat in 20 minutes. There are pastries on the coffee table, you can eat some to pad your stomach."

Ding Chunxiao was indeed a swift person, and soon, he prepared two dishes and one soup: fried winter bamboo shoots with sliced ​​meat, pork head meat with garlic and cucumber, seaweed shrimp and egg soup.They are all home-cooked dishes, and the recipes are very homely, which made Fangyuan feel Ding Chunxiao's frugality all at once.Fang Yuan couldn't help but think of Shao Keqing, the carefully arranged atmosphere, the carefully prepared delicious side dishes, and the atmosphere created by two glasses of red wine.Seeing things and thinking about people, seeing Ding Chunxiao, and thinking of Shao Keqing, Fang Yuan sighed in her heart: It’s all over, I don’t know if Sister Keqing is creating a warm and romantic life in Shanghai every day, with the person who is going to prepare for it. She is living a happy and romantic time with the man she spends her life with.

Ding Chunxiao said: "Brother, I have been so busy recently that I haven't cooked at home for a long time. I basically eat in the cafeteria at work. I don't know if the cooked food suits your taste?" Fang Yuan said with a smile "It smells really good! Sister, don't tell me, I'm really hungry." Ding Chunxiao said: "Okay, as long as I don't dislike it. I have good wine at home. I'll get it. My sister and brother have a drink." drink, and then eat, okay?" Fang Yuan said, "just eat." Ding Chunxiao said, "how can it be? This is my first visit to my sister's house, so I must drink."

The wine is really good wine, it’s full of French characters, Fang Yuan didn’t understand much after reading it for a long time, the only thing he recognized was the number “1634” on it, this should be the wine that originated in 1634, or it was cellared in 1634 liquor.If it is really a 1634 wine, it should definitely be an antique wine.Sure enough, Ding Chunxiao said: "Brother, this is a bottle of wine that someone gave me. It is said to be very precious. It has been several years, and I have never been willing to drink it. If you come today, I will open it. Let's have a drink tonight." Let’s drink it, okay?” Fang Yuan said, “Sister, there’s no need to spend so much money. Just drink some ordinary wine.” Ding Chunxiao said, “I’m really reluctant to give this wine to others; You drink it, and I feel the most suitable in my heart. I opened it."

After the wine bottle was opened, the aroma of wine wafted faintly from the room.Having drank Miao Dongshun's famous French wine worth more than 1 yuan, Fang Yuan can naturally tell whether the wine is good or not.Ding Chunxiao poured Fang Yuanman a glass, and poured another full glass for himself, making Fang Yuan feel that Ding Chunxiao was indeed lacking in cultivation and taste.For such a good wine, you should pour about a quarter of a glass, then put your hand on the glass holder, warm the wine with your hand, and shake it gently to stimulate the activity of the wine and let its fragrance be fully released .On this point, Shao Keqing once taught Fang Yuan, so Fang Yuan knew.But Ding Chunxiao didn't know, this was the difference in knowledge.She tasted the 1634 French wine with the traditional Chinese "wine full of sincerity", and felt her sincerity, but did not feel her insights and experience.

Fang Yuan was a little disappointed, but didn't point it out.Ding Chunxiao picked up the wine glass: "Brother, I want to thank you! This first glass of wine is for the successful launch of the Chunxiao pastry advertisement today, thank you!" Fang Yuan said: "Sister Ding is too polite. It's just me Whether an idea that pops up suddenly while sitting in the car will have a positive effect depends on the actual effect of the advertisement. I will repeat that sentence, as long as the taste of Chunxiao pasta is good, I believe it will be spread to ten or ten. , more customers will take the initiative to contact. Therefore, quality and taste are the key to expanding market share.” Ding Chunxiao’s eyes are full of admiration and admiration: “Brother, why are you so good? Being a teacher is the most powerful thing. If you are the principal, you will be the principal of the No.1 school in Dongzhou, and you will have good ideas one after another in managing the enterprise.” Fang Yuan was also a little complacent, feeling that he was indeed capable in many aspects, and he was already in his heart. Accepting Ding Chunxiao's compliment, he still spoke modestly: "Actually, I really don't know how to manage an enterprise, but I think everything is connected. To manage a class, manage a school, manage a company, although the management The content is different, but the principle of application is still the same. We must use the theory of scientific management to carry out effective management, highlighting the effectiveness, effectiveness and efficiency of management. It is such a truth as the so-called drawing inferences from one instance and drawing inferences by analogy.” Ding Chunxiao Said: "Yes! Brother, you are very good. If I had your management level, I would not have been in charge of Chunxiao Company a few years ago. I worked hard, but there has been no breakthrough. This first cup , I respect you for giving me a good idea for an advertisement, and asking me to contact the members of the Youth Federation and Secretary Bi. I'll drink it first."

Gudong Gudong, Ding Chunxiao drank all of the glass of wine.

What a waste!What is the difference between this and Zhu Bajie swallowing dates whole?Fang Yuan already felt that this wine should be the best of all wines, and he should really use the method taught by Shao Keqing to taste it slowly.Fang Yuan took a sip, her mouth was indeed full of fragrance, and even a faint fragrance wafted from her nostrils.It's a pity that this good wine can only be drunk in a toast.Fang Yuan tried his best to slow down the speed of drinking, but he still had no time to taste the lingering fragrance after drinking it one gulp at a time.

Ding Chunxiao wanted to fill up Fangyuan again, and Fangyuan quickly said, "Sister, don't worry, drink slowly. Just pour a quarter of a cup at a time." Ding Chunxiao said, "Okay, I'll listen to you." How much did Fangyuan eat? Ding Chunxiao’s stir-fried dishes, the taste of the fried winter bamboo shoots is far worse than that of his mother-in-law; the cucumber and pig’s head meat tastes like a pig’s head.This made Fang Yuan look at Ding Chunxiao and miss Shao Keqing even more.

Ding Chunxiao didn't know what Fang Yuan was thinking, and raised his second cup: "Brother, I also want to thank you for making Chunxiao's company become the largest local pastry in Dongzhou this year through cooperation with Dongzhou University and Dongzhou TV Station." The output value of the enterprise has increased from a few million in the previous year to more than 2000 million now. In 2008, Chunxiao is fully expected to break through 5000 million yuan, because the real benefit of Chunxiao Company is the last two months, and the output value of these two months is 1200 million .My brother is the first contribution of Chunxiao Company!"

Fang Yuan said: "I admit that I came up with the idea, but the specific things are all done by my sister. I dare not make the first contribution, but my sister is the first." Ding Chunxiao said: "The enterprise is mine, and I should do everything I do. .Brother didn't ask for reward, didn't ask for it, of course it's the first contribution. Thank you, sister."

Another cup.Even though it was a quarter, Fang Yuan also felt that drinking such a good wine in this way was a great waste.Fang Yuan has only one thought now: go home.