Director's growth history

There is indeed a problem with Dongsheng Group now.The first thing to face is the low-price competition among small and medium-sized sewing machine companies. In fact, such problems are common in various industries, such as counterfeit mobile phones and counterfeit notebooks.These small and medium-sized sewing machine companies take imitating Dongsheng Group's sewing machines as their top priority. As long as Dongsheng Group launches a new product, the new product will be disassembled in a short period of time, and soon there will be products on the market that look almost identical to Dongsheng Sewing Machine. Sewing machine products, and the price is only half or even lower than that of Dongsheng sewing machine.The second problem is the saturation of the market.The domestic market of sewing machines is greatly affected by the textile and garment industries. If the textile and garment industries are in a downturn, the sewing machine industry will also be affected.From the current point of view, although the textile and clothing industry has long been a surplus market, due to the small start-up capital, general technical content, and easy access, there are still many new textile and clothing enterprises, and the capacity expansion of existing enterprises also has sewing machines. New demand, so the domestic demand for sewing machines still has a relatively large potential, but affected by the low-price competition of small and medium-sized enterprises, it is becoming more and more difficult to obtain orders.From the perspective of the international market, the markets of developed countries have basically disappeared. Many countries such as the United States and the European Union, and the union of countries, have basically no textile enterprises. Although some world-renowned clothing brands belong to these countries, most of them are in other countries. Order production, such as a famous Italian suit brand, is to entrust a Chinese clothing company to OEM OEM, 800 yuan a set, and then export to Italy, in Italy, re-subcontract, and then export to other countries in the world including China.At this time, the suits of this brand sold in China were exported to Italy through domestic OEM production, and then re-exported from Italy to China. Who made the profit of dozens of yuan from OEM production, and the profit of the price difference between 1 yuan and 800 yuan was taken away by someone. Many people have not figured it out until now.Some people even take pride in wearing this world-famous suit, thinking that they seem to have an identity of more than 1 yuan, but they don’t know that the original cost of this suit is only more than 1 yuan, and only a trademark of the brand is added. , so you need to spend more than 600 yuan to buy it.So, in many developed countries, there is no market for sewing machines anymore.The current sewing machine market is mainly concentrated in emerging developing countries and industrial transfer target countries of developed countries, such as Vietnam, Brazil, Egypt, South Africa, etc. The sewing machine market has been in great demand in recent years.Dongsheng Group has put considerable energy into these emerging developing countries.Similarly, the competition is quite fierce. In addition to competing with sewing machine manufacturers in other countries, they also face the problem of low-price dumping by small and medium-sized sewing machine companies in China.A few years ago, due to the gradual rise of the domestic car market, Chinese motorcycle companies basically transferred a large number of production lines to Southeast Asian countries. As a result, prices were lowered regardless of cost, which caused disastrous consequences. At the worst time, motorcycles turned out to be Sell ​​by catty, 1 yuan per catty.A motorcycle with a cost of 11 yuan can only be sold for 2000 yuan because it weighs only 800 kilograms. The more it sells, the more it loses money. This has caused many domestic motorcycle companies to be seriously in debt. Some private-owned motorcycles have disappeared into the traces of history Here, some state-owned large-scale motorcycle companies have the title of central military industry enterprises, have the endorsement of the state, and try their best to support them.Such disorderly competition, the final result is that everyone is not good.An Dongsheng has been aware of this problem, but has not yet found a solution to this problem. Faced with the continuous increase in the output of the company, the continuous expansion of the market, but the continuous decline in profits, An Dongsheng is actually very worried.

Listening to An Dongsheng's narration, Fang Yuan fell into deep thought.For an entrepreneur like An Dongsheng, he must have thought of many ways, and I am afraid that none of these ways have particularly good results so far.Sure enough, Dongsheng Group can't just look at its glamorous appearance, but it is actually in crisis.Looking at An Dongsheng who was smoking, Fang Yuan said: "Brother An, I want to smoke a cigarette." An Dongsheng forced a smile: "You want to smoke now too?" Fang Yuan said: "I'm worrying about you!" An Dongsheng said: "That is to say, you can understand me! Others think that I am so beautiful now! Representative of the National People's Congress, a famous private entrepreneur in Dongzhou City, the vice chairman of Dongzhou City Federation of Industry and Commerce, and a national model worker. I have mine. Now, I think only Brother Fang knows how difficult it is for me!" Fang Yuan said: "Now I know how difficult it is for you. Let me think about it again."

Taking the cigarette from An Dongsheng, Fang Yuan put the cigarette to his lips.An Dongsheng said: "I'll light a cigarette for Brother Fang." Fang Yuan said: "Don't bother, I'll do it myself." An Dongsheng said: "This is the first cigarette, you must let me light it. Maybe the smoke ring will disperse." Go, Brother Fang can give me three thousand tricks." Fang Yuan said: "Since I recognize you as a big brother, I will devote myself to your affairs. I don't have much experience, and I am even a layman in business management." An Dongsheng said: "Perhaps your inspiration is the best panacea for Dongsheng Company."

Both of them stopped talking, and let the smoke ring spread out wisps of blue smoke in front of them, just like a person's wandering thoughts, slowly stretching freely in the air.As if ignoring Ruan Shaoxiu's existence, Ruan Shaoxiu sat there feeling a little depressed.The two waiters didn't know where to go.Ruan Shaoxiu stood up, took a teacup, and poured water into An Dongsheng's and Fangyuan's teacups; and took Martell, poured some wine into their wine glasses.Fang Yuan nodded at Ruan Shaoxiu: "Principal Ruan, if you don't think it's interesting for the two of us to sit here, you can go outside and visit the Shangri-La Hotel." Ruan Shaoxiu was moved, but rejected Fang Yuan's kindness : "Principal Fang, I'd better stay here and serve the two leaders." Fang Yuan stopped talking and continued his puffing.

The door opened.A well-dressed middle-aged man hurried in, saw that there were only three people sitting in the room, and said repeatedly: "I'm really sorry, I'm really sorry, our service is not in place today, and I have neglected all distinguished guests! You are Chairman An Right?" An Dongsheng said: "You are?" The visitor respectfully said: "Chairman An, I am Song Shangyong, the executive general manager of Shangri-La Hotel. I have neglected you today, and I will seriously criticize these employees. It is really not good." Sorry, sorry." An Dongsheng stood up and shook hands with Song Shangyong: "Mr. Song, it's okay. Today's meal is good, we ate well." Song Shangyong said: "I heard from the staff report that there are two female VIPs I ran out crying." An Dongsheng said: "This matter has nothing to do with you. It's okay, my brother and I are studying the matter." Song Shangyong looked at the circle where the guest of honor was sitting, and knew that he could sit in An Dongsheng's seat. As the guest of honor, this person must be very difficult.He greeted very politely: "Hi, distinguished guest. This is my business card. Please bear with me and give me your valuable advice on Shangri-La." Fang Yuan stood up and shook hands with Song Shangyong: "Mr. Song, you Good." Song Shangyong said: "May I ask what your name is?" An Dongsheng said: "He is my good brother, the deputy director of Dongzhou Education Bureau, the principal of Dongzhou No. 5 Middle School, and the youngest deputy director level in Dongzhou City. Leader." Song Shangyong said: "It turns out that you are President Fang, and it is a pleasure to meet you." Fang Yuan said: "You know me?" Song Shangyong said: "We in business, especially Hong Kong people, are very concerned about domestic politics. To open a big hotel in Dongzhou, it is natural to care about the politics of Dongzhou. During the two sessions this year, your name appeared in various media in Dongzhou many times, and I also read your exclusive interview. I don’t know if you are called Fangju I still call you Principal Fang. It is a great honor to meet you, a young and promising person today." Fang Yuan said, "I dare not, I dare not. You can just call me Xiaofang or Fangyuan." Song Shangyong said, "I still call you Fang Let’s go. Chairman An, Ju Fang, tonight, two distinguished guests came to Shangri-La. It’s my responsibility if they didn’t eat well. In this way, there is no way to waive today’s meal, but this bottle of 20-year-old Martell , as if I, Song Shangyong, gave it to the two distinguished guests, please do not refuse." An Dongsheng said: "I can still afford a bottle of wine." Song Shangyong said: "Chairman An, please don't misunderstand my words." Sincerely. I still have two VIP gold cards here for two distinguished guests. From next time, as long as you come to Shangri-La Hotel and show this VIP gold card, you can enjoy a 8.5% discount on food and beverages and a 7% discount on room reservations. Discount." Then, Song Shangyong took out two gold cards from his suit pocket, handed one to An Dongsheng and the other to Fangyuan.An Dongsheng said: "Then thank you Mr. Song. Today's matter has nothing to do with your waiter, it is our own business." Fang Yuan looked at the young girl who stood aside, pale like a frightened deer, Sympathy welled up: "Mr. Song, Chairman An is right. This matter has nothing to do with your two sister waitresses. Please don't criticize them, and don't withhold their wages." Song Shangyong said: " Alright, since the two distinguished guests intercede, then I won't punish you two this time." The two waiters hurried forward and saluted generously: "Thank you, Chairman An, and Director Fang." Fang Yuan waved his hand, Said: "You all go." Song Shangyong said: "Chairman An, Fang Ju, after a while, I will definitely come to offer a glass of apology wine to today's distinguished guests. You two are busy first, and I will return for a while." Dongsheng and Fangyuan sent Song Shangyong to the door, shook hands and said goodbye.

Back to his seat, Fang Yuan said, "Brother An, can we call them all back?" An Dongsheng said, "I'm afraid she won't come back." Fang Yuan said, "If she doesn't even have such awareness, I don’t think it’s worth much for Dongsheng Company to keep her. Brother An, it’s not easy to find a useful person, but it shouldn’t be difficult to find a young and beautiful woman, right?” An Dongsheng was stunned for a moment, looking With a calm face, Fang Yuan suddenly understood what Fang Yuan meant. He patted Fang Yuan's shoulder heavily, and laughed loudly: "Well, brother Fang, you are right. In this era, the most important thing is beautiful women. Changing people is more convenient than changing clothes!" Fang Yuan didn't smile, and said, "I still want to smoke a cigarette."