Director's growth history

Song Dacheng was wilted, in front of Fangyuan, he no longer had the original arrogance, nor did he have the courage to lose his temper again.Of course, Fangyuan accepted it as soon as it was good, and he couldn't force Song Dacheng to a dead end. After all, Zhu Rui and Song Sisi would feel uncomfortable if he slapped Song Dacheng in the face.

Fangyuan said: "Uncle Song, Aunt Zhu, and Sisi, please sit back at your original positions! From now on, we must unite as one, and work together to face and solve the problems that exist in Dacheng Company one after another." Song Sisi wiped away tears , very obediently sat beside Fangyuan; Song Dacheng and Zhu Rui sat across from each other.Fang Yuan said: "Chairman Zhu, General Manager Sisi, today's meeting is between me and you. Uncle Song is already in the middle management, so even if he is a non-voting attendee, he only has the right to speak, not to make decisions. Chairman Zhu and General Manager Sisi have the power to decide. Do you agree with this?"

Zhu Rui glanced at Song Dacheng, and said: "Xiao Fang, Sisi and I will listen to you today. I can do this." Fang Yuan said: "Okay. Then I will be blunt. At present, Dacheng Company exists The problem is indeed very difficult, otherwise there would not be a situation where even the president of the bank would not give Dacheng a loan." Fang Yuan's words made Song Dacheng's face feel hot.Zhu Rui said: "That's right, all the big banks have run away, and they don't give loans!" Fang Yuan said: "If the problems of Dacheng Company have not been fundamentally resolved or reversed, even if there is a bank loan, I am afraid it will not work." Therefore, the first thing we need to do is to sort out all the problems existing in Dacheng Company, find out the most important problems that affect the overall situation, and then try to resolve them one by one. As long as Dacheng Company shows a momentum of improvement, we are not afraid that the bank will not Hurry up and give us a loan."

Fang Yuan's tone was sonorous, showing determination and will.Fang Yuan said: "Now I will talk about a few serious problems that I think are relatively serious in Dacheng Company. Aunt Zhu and Sisi, you two bosses, will you analyze and analyze them?" Rui, Zhu Rui still looks at Song Dacheng habitually.Song Dacheng said angrily, "I'm just the head of the logistics department now, and Dacheng is up to you." Zhu Rui said, "Xiao Fang, tell me."

Fang Yuan said: "The serious problems of Dacheng Company are actually interrelated. First, affected by the financial crisis in the United States, the US clothing and toy markets have shrunk severely, and orders have dropped significantly. As a result, Dacheng Company was originally export-oriented. The production and operation of the company have been severely impacted."

Zhu Rui said: "That's right. If the U.S. market hadn't changed, Dacheng wouldn't have encountered such a crisis." Fang Yuan was blunt: "Even if the U.S. market didn't change, it just covered up the many problems that Dacheng has. The problem is only delaying the outbreak of this crisis. An enterprise that has not established a modern enterprise management system relies on one person to make decisions and rely on man-to-man rule, and the final result is bankruptcy! I have seen the results of domestic and foreign research on enterprises, the average A company can survive for only 7 years. Many family-owned companies can eventually become world-renowned companies, and they have all gone through the process of family management to professional managers. At present, super large companies such as American Ford Motor and Japanese Toyota Motor , are all following this path. Ford Motor is the fourth largest automobile manufacturer in the world. None of the members of the Ford family are in the management of the company. What they enjoy is the dividends and other benefits brought by their shares in Ford Motor. Ford Motor is a representative of an enterprise group managed by professional managers. For our domestic enterprises, it is unrealistic to completely prevent family management from being managed, but can there be a balance between family management and modern enterprise management? To find a joint point and build a private enterprise management model with Chinese characteristics, our Dacheng Company can actively explore. At present, it is said that the listing of a company is to collect money. In fact, the fact that a company can be listed at least shows that the company has been initially established. The modern enterprise management system is established, at least on the surface. And what about our Dacheng Group? To put it bluntly, Uncle Song has the final say. If Uncle Song can always make correct decisions, he can only guarantee the normal development of Uncle Song’s generation of enterprises. ;After Uncle Song, who can guarantee? Qingjiang Province is the most developed province of private enterprises in the country. How many well-known private enterprises, after the older generation retired, the rich second generation took over, and let the originally quite good enterprises overnight There are too many such examples, and in our Dongzhou, one hundred or two hundred can also be cited."

The atmosphere in the small conference room became serious, Song Dacheng didn't refute, some just pondered; Zhu Rui looked at Fangyuan, and felt an indescribable feeling in his heart: If Fangyuan was her son-in-law, let Fangyuan manage Dacheng Company, He must be able to manage better than Song Dacheng!Song Sisi carefully wrote down every important sentence Fang Yuan said, and thought more about it.The eyes looking at Fangyuan became more blurred and filled with infinite tenderness.

Fang Yuan said: "Since the orders from the United States have decreased, how should we deal with it? I would like to offer a few suggestions: First, we have been producing under the famous American underwear brand 'Victoria's Secret' for a long time. And export, since its orders have decreased, can we negotiate with the US side and let Dacheng Company act as an agent for the production and sales of this brand in mainland China. What we produce has always been the authentic 'Victoria's Secret'. We Continue OEM production and turn the market to the domestic market, the US should agree to this!" Song Dacheng suddenly said: "With years of friendship, it should be." Fang Yuan immediately retorted: "Wrong. What the US is looking at now is not friendship, but Benefits! Friendship is only a small aspect, and the credibility brought by our years of production quality assurance is an important bargaining chip in negotiations with the US; in addition, we can give up the profits to the US to make them think that we Doing so can continue to expand the influence of the 'Victoria's Secret' brand in terms of market reputation and market sales, and can bring many new profit growth points to the US side." Zhu Rui said: "Xiao Fang is right. Good. Since it cannot be exported, it should be feasible for us to act as an agent for the production and sales of their brand in China." Fang Yuan said, "So, you all agree with the first suggestion." All three nodded.Fangyuan said: "The second point is that we can produce OEM for Victoria's Secret, which shows that the quality of our products is quite good. I used to know that we have a Dacheng brand. Such a brand can only be heard. The name is difficult to attract people's attention. Therefore, it is particularly important to register a new underwear trademark. On the one hand, we use Victoria's Secret to expand and occupy the domestic market, and at the same time operate our own new brand, such as Meili Underwear, of course, this name can be further researched. In the near future, the first thing is to register a new brand of women's underwear and men's underwear that can attract attention, and sell them simultaneously with Victoria's Secret. Differentiated treatment, our two brands are slightly cheaper, but the quality is the same, or even better. The final result is: our brand completely replaces Victoria’s Secret. In this process, there can be several operations : One is the solicitation of slogans for new brands and the solicitation of brand planning proposals. This time can be longer. I believe that with the wisdom of the people of the whole country, we will definitely find the most suitable slogan. The first prize is the slogan that is finally accepted. And the brand planning plan, the bonus can be higher, so the attraction will be greater."

Song Dacheng couldn't help but speak again: "Our bonus chain is very tight now, where does the money come from?" Fang Yuan retorted on the spot: "Uncle Song, I now know more and more why Dacheng Company has problems." Zhu Rui said: "Old Shut up, Song, and listen to Xiao Fang." Fang Yuan said, "Of course money is very tight, but it doesn't cost much to publish an advertisement on the Internet, in various forums, and in newspapers soliciting slogans and planning proposals." money, or even no money at all. The key is to extend the time for soliciting slogans to six months. During these six months, we can see many good slogans, and we can adopt them first. The first, second, and third prizes will be included in the first, second, and third prizes, and they will be used for free first; in addition, the more we see many good planning plans, the more we can open our minds, before we really judge the best plan , we actually already have the good wisdom and good methods of many planning companies or planners, and these are all resources that can be used for free.”

Song Dacheng, Zhu Rui, and Song Sisi suddenly realized.Fang Yuan smiled wryly: "Do I have to explain it? It's over, this secret has been known to the readers, what shall we do in the future?" Song Dacheng smiled on his always serious face.The more Zhu Rui looked at Fangyuan, the more emotional she became.Song Sisi poured water on Fang Yuan, the tenderness in her eyes wished she could turn Fang Yuan into water.

Fangyuan said: "I believe that in the process of soliciting slogans and planning proposals, our underwear brand has begun to gain popularity. In the latest stage, Sisi has already started to plan online sales on Taobao, Alibaba, and Joyo. We can recruit online sales agents across the country. The brands we represent are Victoria’s Secret and our two new brands. We want to come up with a plan, which includes a reward and incentive plan, and the plan can be set larger, such as In addition to the normal profit of online sales agents, we will reward tens of thousands of goods with an annual sales of 100 million yuan; if the annual sales are 1000 million yuan, do we dare to reward them with a better car; billion, dare we reward them with a BMW or a Mercedes?"

Zhu Rui said: "Is this okay?" Fang Yuan said: "The first thing we need is to ensure the normal operation of our business and our profits. On the premise of ensuring our profits, we will give up part of the profits and implement incentive programs. It can better mobilize the enthusiasm and creativity of sellers, let them develop their potential, and expand the sales of our Dacheng products." Song Dacheng said: "Yes, this plan is very good. Make a big cake and let them see it. We can’t touch it.” Fang Yuan said: “Wrong. We have drawn a pie, but if they have achieved the sales task, then we will let them eat this pie. This is also the integrity of the enterprise managers, it is the enterprise Integrity! Anyway, our profit has been guaranteed. Giving up part of the profit will only allow our distributors to serve Dacheng’s development more faithfully." Song Sisi said: "Brother's plan is really good." Fang Yuan said : "Online sellers and regional agents in various regions are included in this reward incentive plan. To ensure that sellers and regional agents all over the country can enjoy fair treatment. We hold a national conference once a year or half a year. Hold a permanent sales conference to commend them, and at the same time, invite those top ten sales agents to introduce their experience at the conference. As long as good sales experience spreads, is it still worrying that our Dacheng company will not have a market?"

The eyes of Song Dacheng, Zhu Rui and Song Sisi all lit up.Zhu Rui exclaimed, "Xiao Fang, how did you come up with so many good ideas?" Fang Yuan said, "This is just the first important step in the Long March. To truly save the Dacheng Group, we still need to do something." There are many things! Uncle Song, how much trust do you have in me now?" Song Dacheng looked at Fangyuan and said, "Actually, if you manage Dacheng Company, you may be able to manage it better than me! I'm old and my thinking can't keep up. It's time." Zhu Rui interrupted Song Dacheng: "How can Xiaofang manage it himself? Xiaofang is now the mayor, and may become mayor or governor in the future. If Xiaofang manages a company, isn't that overkill? Besides, is there any difference between letting Sisi take care of it and letting Fangyuan take care of it herself?"

Fangyuan Canran: Huh?Aunt Zhu, Aunt Zhu, how can you think like this?Taking care of Sisi is of course different from taking care of it myself, Fangyuan!