Director's growth history

When Song Dacheng, Zhu Rui, and Song Sisi's family saw hope, Fangyuan poured another basin of cold water: "Actually, the methods mentioned just now are just some innovations and developments in product marketing. In order to solve the problems of Dacheng Group, we need to start from the inside. This internal approach mainly includes: establishing a modern enterprise system; establishing a reward mechanism for equity options; establishing a mechanism for personnel training and introduction; and introducing a wider range of strategic investments. These are some ideas I have come to in the latest stage, studying business management hard and drawing on the experience of major companies."

Zhu Rui said: "Xiao Fang, the most serious and urgent problem now is that Dacheng Group's capital chain is very tight. What should we do about this? Without funds, all the ideas you mentioned are empty." Fang Yuan said: "Solve the funds. Question, although there are many difficulties, of course, these difficulties have been deeply touched by Uncle Song and Aunt Zhu recently, so I won’t say more. But the more difficult it is, the more we can exercise our ability to deal with corporate crises, right? Sisiyu When encountering such difficulties, she would cry. This shows Sisi's character on the one hand, and it also shows that everyone, including Uncle Song, lacks effective strategies to deal with the crisis of the enterprise. Anyone can drive a smooth sailing boat; The ability to open a successful business is the best proof of a company's ability to resist risks and the level of a company's managers. I hope that Auntie Zhu and Sisi, through this crisis of Dacheng Company, can truly cultivate a company that is independent and stable in times of crisis. Entrepreneurial ability. Especially Sisi, Uncle Song and Aunt Zhu will gradually get older, and the future Dacheng Group will still rely on you to support it. Do you want to live under the wings of Uncle Song or Aunt Zhu for the rest of your life? "Song Sisi nodded: "Well, I listen to you, this time I must exercise myself." Fang Yuan said: "All I mentioned are suggestions, and the specific implementation is up to you. You must be very hard recently, but The result of the hard work is the overall improvement of the ability, and the hard work is worth it." Song Sisi said: "Yes."

Fang Yuan said: "To solve the problem of tight funds, there are several suggestions, which one you can accept." Zhu Rui said: "Okay." Song Dacheng also opened his eyes wide and looked at Fang Yuan.Fang Yuan said: "Now, how much working capital is needed to restore production initially?" Zhu Rui said: "I have been managing finances, about 1000 million is enough, and 500 million can barely cope." Fang Yuan said: "The first One suggestion, there is an enterprise willing to acquire Dacheng Group, or to hold 51% of the shares of Dacheng Group. I don’t know if it is acceptable. All creditor's rights and debts have been taken over." Song Dacheng immediately became anxious: "This is absolutely impossible! I have worked so hard to develop Dacheng Company to where it is today, and I can't just sit and watch Dacheng Company become someone else's." Zhu Rui said : "I can't agree." Fangyuan said: "This is really not a good way. Then the second suggestion is to contact the debt collection company to recover the receivable money." Song Dacheng said: "I have thought about this too. , but now debt collection companies are basically illegal, Dacheng Company has been operating in accordance with the law, and the debt collection company has to get 51% to 3000% of the money collected, which is clearly a loss, I can't do this." Zhu Rui said: "Yes, this can't be done." Fang Yuan said: "If the debt collection company only needs 2400%, [-]% of the funds will belong to our Dacheng company, Aunt Zhu, Sisi, can you accept it?" Zhu Rui said: "If you can come back, [-]% Basically, I can keep the capital, I accept this." Fang Yuan said: "Okay. Chairman Zhu said he agreed, so this proposal is considered passed. We try not to find debt collection agencies, and it will not be too late if we are forced to. Aunt Zhu, How much is the current account receivable?" Zhu Rui said: "About [-] million." Fang Yuan said: "If we can recover [-]% of it, it will be more than [-] million, will the company's working capital still be tight?" Song Dacheng Said: "Isn't it just that you can't get it back now?" Fang Yuan said: "If you can't get it back, your method is not appropriate. You must understand at all times: you must share the benefits of running a business, not all of them. Otherwise, the road will be ruined. It will only get narrower and narrower. Let [-]% of the profits be given to these local distributors who owe Dacheng Group money. As long as [-]% of the previous debts are paid off, it will be considered as full repayment. The new account will start again. We will let Paying [-]% ​​of the money is a huge profit for many consignees, how can they not obediently send the money over quickly to earn more profit opportunities?"

Zhu Rui complained to Song Dacheng: "Sisi has already said this suggestion, but you just don't listen to it. If it was implemented earlier, would there still be such difficulties?" Song Dacheng said: "Every penny is our hard-earned money." Fang Yuan Smiled: "Uncle Song, win-win and multi-win are the only way for future enterprise development. If you only want to win by yourself, you will never win. Of course, this suggestion must be implemented in conjunction with the new dealer plan. After clearing [-]% of the arrears, give priority to signing a new regional exclusive agency or regional exclusive business contract, so that they can see new hope, and then repay the money quickly. Otherwise, how can it be possible to repay the [-]% of the money? How about coming back? Sisi, can you draw up this plan? It’s best to come up with it tomorrow. As long as Aunt Zhu agrees, we will implement it immediately. I believe that within one month, the problem of the company’s working capital will be initially alleviated. As long as we The synchronous operation of the solicitation plan for advertising slogans, the solicitation of brand planning plans, and the dealer incentive plan can quickly open up the situation of Dacheng Company." Song Sisi said: "Okay, I will prepare these plans today. But, brother, you have to help Me." Looking at Fang Yuan's eyes, there was pleading and tenderness, which made Fang Yuan's heart soften immediately: "Okay, I will definitely help you." Song Dacheng sighed and did not speak.And Zhu Rui also had mixed tastes, so I couldn't tell what it was like.

Fang Yuan said: "Perhaps we only need one month before Dacheng Group can see a significant improvement. At this time, do you still have to worry about the bank not giving us a loan? What I want to say is that for the loan matter, let Sisi personally Go run, you are the general manager, and you have to take on this responsibility. If you really can’t run, let me do it. I guarantee that after Dacheng Group reverses its unfavorable situation, it will definitely take out a considerable bank loan for Dacheng Group. We will not Go to a small and medium-sized enterprise guarantee company or a private lending institution, that is a usury." Zhu Rui said: "Yes, you Uncle Song just went to a private lending company." Song Dacheng said: "I was forced to do nothing. What is the solution!" Fang Yuan said: "Uncle Song is only the middle management of the company now, and he doesn't have much say. In the future, Aunt Zhu and Sisi should have the final say in the Dacheng Group. The money problem is alleviated, and the company can get on the right track , What we need most at this time is enough talents. First of all, we lack talents, and secondly, after talents have become talents, the company's loyalty is not enough, and they often change jobs. This is a problem that plagues many companies. I have also studied and thought about it I think talent cultivation is a long-term plan, but in the short term, how to find enough talents for Dacheng Group? That is: ask Aunt Zhu and Sisi to come forward and invite back the backbones who have worked in Dacheng for a long time. During the invitation process, the attitude should be sincere, but not low-key, not agreeing to all conditions. Uncle Song should not participate in this matter. If you are in a hurry and scold him, he will never come back. "Song Dacheng's Fangyuan's face was ugly, but Fangyuan was very happy.

Zhu Rui said: "Come back, please?" Fang Yuan said: "No. In the process of resuming production, there is a shortage of talents who are familiar with Dacheng's situation in terms of production management, material management, sales management, personnel management, and administrative management. , we only invite back those we need most and the other party is a capable backbone. Others, recruit new people from the society." Zhu Rui said: "Okay, let me discuss with you, Uncle Song and Sisi, which people to invite back. But after they leave, they don’t want to come back. How can we invite them to come back?”

Fang Yuan said: "This involves the establishment and improvement of the modern enterprise management system. I think that if you invite them back, no merit will be rewarded, but you must let them feel your sincerity and see that Dacheng has better development expectations." , It is very necessary to establish an incentive mechanism similar to rewarding sellers. There are three ways to motivate, one is daily treatment, the other is to be willing to take out bonuses for those who complete their tasks well, and the third is to contribute to the development of Dacheng Group Those who have made important contributions are also indispensable talents of Dacheng Group, and we should consider appropriate part of the equity to tie these talents firmly to the chariot of Dacheng Group.”

Song Dacheng said: "What, you want to divide the shares of Dacheng Group? I don't agree." Fang Yuan said: "Aunt Zhu, you are the chairman, what's your opinion?" Zhu Rui said: "I don't quite understand either." Said: "The real big companies and big groups in the world are all joint-stock companies. The premise of the equity incentive plan I am talking about is to ensure your absolute controlling position, that is, at least 70% of the shares. This is not possible. In the first stage, take out 10% of the shares, you continue to hold 90% of the shares, and you still have the absolute final say in the company. Take out the 10% of the shares, and put it there, whoever contributes the most to the development of Dacheng Company, You can reward 1% to 5% of the shares, and enjoy the company's profit dividends every year. In this way, many talents will be firmly tied to Dacheng Group, and they are also quite loyal to Dacheng Group. Because Dacheng is good, they have In addition to bonus rewards, you can also enjoy dividends from the company, and your holding status has not been affected in any way. Don’t you accept this kind of thinking?” Song Sisi said: “Brother said well, it is indeed very good! I completely agree .Dad, Mom, everyone contributes more firewood. As long as our various departments have the talents we need, using 1% of the shares to retain them is the smallest price and the greatest benefit." Zhu Rui said: "Yes , In this way, I will go to work for old employees and old backbones, and I will be more confident in persuading them to come back." Song Dacheng said: "If it is such an equity incentive plan, I agree. It seems that I used to give They give out bonuses, but they are reluctant to take out the equity, or their vision is a bit narrow. Xiao Fang, you are right."

Fang Yuan said: "I am very happy to be recognized by Uncle Song. In order to better develop Dacheng Company, it is necessary to immediately establish a collective decision-making system for the board of directors. The era when one person has the final say is over. Now , scientific decision-making is becoming more and more important. Scientific decision-making is the collective wisdom to choose the best solution. Aunt Zhu has established weekly meetings, monthly meetings, regular meetings of distributors, regular meetings of manufacturers, regular meetings of raw material suppliers, The board of directors and the annual meeting of Dacheng Group are important forms of the modern enterprise system. They are important for comprehensively grasping the production and operation of the enterprise, for promoting the production and sales of the enterprise in an all-round way, for discovering problems existing in the enterprise, and for better controlling the entire group. They are all very necessary. At present, there is already a perfect similar system in the government departments. It is a bit exaggerated to say that the mountains and the seas are as good as the mountains. Another meeting, to advance the work step by step, to complete the plans and tasks one by one. I work in a government agency, and I know the importance of meetings. To run a good business, we must also learn to hold meetings, use appropriate numbers, Meetings with appropriate content, as an important means of strengthening corporate management, promote scientific decision-making, stage-based goals, and transparent management, allowing companies to change from being arranged by the boss on the forehead to being arranged in a fair manner through meetings, forming a collective effort, A new situation of mutual supervision."