Rebirth of the Powerful

Chapter 213 Auction Dealership ([-])

At the media meeting of Ruihui Company, Su Jiangchun spoke first. She once again expounded Ruihui Company’s philosophy of developing the modernization and internationalization of traditional Chinese medicine. Professor Chen Hui also explained the principle and experimental results of melatonin.Then the media asked questions, and it ended in a noisy and dramatic way.

On the weekend night, "High-End Interview" was broadcast on time, because this episode was about Ruihui, which was in the limelight, so the ratings of that day were particularly high, which was the highest ratings episode since the program was founded.

The program producers of "High-End Interview" finally understood that "High-End Interview" must be high-end, but it also needs gossip and easy-to-understand, so that the grocery shopping aunt likes to watch it!In particular, the last link of "audience interaction" where the audience swears and vents must be retained, and the time must be extended.Since then, the awakened "High-end Interview" has been reborn from Nirvana, combining gossip and knowledge, and interviewing political and economic figures at the forefront.Its ratings have been soaring all the way, and it became the most popular program in China in the 90s, second only to Mango TV's "Happy Camp", comparable to the "Hundred Schools Forum" in later generations.

The media meeting was also very effective. All the major news media reported this incident on the front page, and other official media also gave a lot of space in the economic section.

Xia Xiaoluo's goal has been achieved, which is to create news events for public relations.The cost of this kind of public relations is almost zero, but the effect is much higher than that of advertising.Because there is still the possibility of false advertising in advertising, and news at the time had great credibility.

Carry out public relations promotion to the end!

Under Xia Xiaoluo's instruction, Ruihui Company put the names of those prominent newspapers into his various advertising brochures in the form of news reports. Overnight, Ruihui became the most concerned by China's mainstream media. enterprise.At the same time, Ruihui has sponsored a variety of medical academic and scientific research activities.These activities have brought good public opinion exposure to Ruihui, and it is also Ruihui's rapid mingling with China's best celebrities.

In the era when China's reckless entrepreneurs spared no expense to compete for CCTV's title, and when they were flocking to advertisements, Xia Xiaoluo's method was undoubtedly wise with the lowest cost and the highest return.

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When Long Fei and Tang Yi saw the "High-End Interview" program on TV, their faces were frosty. Long Fei was depressed because the image he had just established collapsed under the irresponsible attack of Ma Jiashan. Seeing being pushed against by female students and his fans, I am afraid that he will continue to actively push down female students in the future.It made him hate it.

Tang Yi's depression is more technical and practical.What he saw was that he was pulling the group of "national backbones" in the name of maintaining China's industrial and economic security and defending the national traditional Chinese medicine culture. All of the hard punches against Ruihui Company were in vain, and he almost lost his arm.

The reason is that he made the mistake of thinking in a fixed way. In his eyes, Ruihui Company is an out-and-out foreign-funded enterprise. The product is Professor Chen Hui's patented product, and it also comes from China.

According to the description in "High-end Interview", Longfei Health Products Company is not only chaotic in management, but also has no vision.The re-established corporate image collapsed perfectly.

Long Fei pointed to the "emotional" Ma Jiashan on TV and said: "I###mother! I always feel like a hooligan, this old boy is even more hooligan than me! I want to hold a press conference to condemn Ma Jiashan's false remarks .”

"Don't waste your energy in vain." Tang Yi said coldly: "Do you think you have more credibility than Ma Jiashan now? If you speak out at this time, will the public believe you or him? He has cultivated several A world champion, an expert who enjoys special allowances from the State Council."

"Damn! What else can I do?" Long Fei sat down on the sofa angrily and said, suddenly, a malicious light flashed in his eyes, and he made a movement of wiping his neck with his right hand. "How about I find a few people to kill them?"

"Don't be stupid. We are a business, not a gangster. The cost of killing is too high, the risk is too high, and the income is very low." Tang Yi said lazily. "Foreign-funded enterprises have a set of operation and management systems, relying on system management instead of relying on individual management, and their strategies are continuous. Even if one or two leaders die, the original established strategy can still be implemented perfectly. This is their and the rule of man The Lord's Huaxia is the most different place."

"Then... what should we do?" Long Fei rubbed his paws anxiously.

"Their purpose is to increase the popularity of the company and products by the fall of Long Fei. And they dare to launch an attack with only one-tenth of our capital. The opponent is a master, and the attack is very strong. Let's do a good job of defense first, you Recently, you must pay attention to your public image. You are not allowed to go to Miss Shi, etc., and you must not have any indiscreet behavior in your private life. Now many media are targeting you. At the same time, we must closely monitor every move of Ruihui Company , looking for their loopholes. We need to look for a breach inside of it and see if there is anything inside them that we can penetrate."

"Latent." Long Fei smiled, feeling that Tang Yi was really smart, and admired him in his heart.

"The current situation is that two tigers are fighting each other, but it's not about who is more fierce, but who is more durable. Now our Longfei Company's sales are not good and the cash flow is tight, but their Ruihui Company is also struggling. The registered capital is only There are 1300 million RMB, and a single advertisement costs 1500 million, which shows that they are operating in debt. Their funds are also very tight. The current situation depends on who can't hold on first, and whoever falls first. Whoever falls first, whoever will die It's completely finished, and the remaining one can live a good life. This is called—" He turned his head and looked at Long Fei who was like a primary school student listening to a class seriously. "—The winner is king."

Tang Yi paced back and forth, looking like he was holding the chance of victory, a cold light flashed in his eyes, and said: "We need to wait for them to make a mistake. If they don't make a mistake, we will help them make a mistake."

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The public relations promotion has worked. You must know that Su Jiangchun is in charge of marketing and sales at Longfei Company, and has always maintained good contact with health care product distributors all over the country. Shang immediately smelled the huge profits, and the company's phone was about to explode.Every phone call is to ask when Scorpio Dragon Wine and Melatonin will be released, and I want to represent this product.

On the one hand, it shows that Professor Ma Jiashan's charisma and powerful deception ability are more importantly due to the ultra-high-density publicity and exposure these days, and more importantly, Xia Xiaoluo's superb corporate image shaping of Ruihui Company Capability - from the United Kingdom, established in 1945, and has stood for 46 years. The disinfection products and surgical instruments they manufactured saved the Allies during World War II, and they also provided selfless international assistance to China's War of Resistance Against Japan.What needs to be added is that in the 70s and 80s, Ruihui Company had already lost its superstar and ceased operations. However, in the 90s when the information was seriously asymmetric at that time, the Chinese people had no way of knowing.

As soon as Ruihui Company landed in China, it presented itself with a high-end, scientific, high-quality, friendly and cooperative face, which not only won the trust of consumers, but also resolved consumers' hostility to foreign capital.

Su Jiangchun walked into Xia Xiaoluo's office, and the well-behaved and sensible Chen Mengmeng went out without waiting for orders, leaving a private space for Xia Xiaoluo and Su Jiangchun.

Xia Xiaoluo was sitting in front of the TV holding the game controller, frantically pressing the buttons, the movements were violent like convulsions.

The card slot of the game console was inserted into the most popular man-machine battle game at that time - "Contra". In 1991, even if you were worth tens of millions, this was still the most high-end "enjoyment". The reality is so hard.

Xia Xiaoluo thought bitterly in her heart, grandma, when I have money, I will start a software company, and develop games for myself, not for others to play. This is called a limited edition video game, to satisfy my unconventional desires. Pretentious psychology.

Su Jiang said worriedly: "Xiao Luo, the company's account is very tight now, but we still need to put into production. The factory and equipment are still there? This requires a lot of money..."

Xia Xiaoluo was still immersed in the game, and muttered in her mouth: "Fuck... Fuck... I'm going to die, I'm out of blood. Ya 蠛蝶蝉!!!—"

"Xiao Luo, you must stop playing the game now and think about this!" Su Jiang pulled his game controller with her lips and looked at him a little angrily.

Xia Xiaoluo watched helplessly as her character was reduced little by little by the monster's blood, and was finally beaten to death by the monster, feeling full of regret in her heart.

He scratched his head, stood up and said, "Marketing has experienced undifferentiated marketing, differentiated marketing, and centralized marketing, and has now developed to the highest stage of marketing, but the businessmen in Huaxia don't know it yet. Well—— It is called inductive marketing. The original marketing starts from the inherent product and resource advantages of the enterprise, discovers demand, creates products that meet the demand, and then satisfies the demand. Inductive marketing is - to create consumer demand as the first One step. At this stage, we have completed the first step, creating demand and creating unlimited business opportunities. Don’t we still worry about finding money?…”

The words made Su Jiang's lips clouded, she interrupted him hastily, and said, "What does this have to do with us?"

Xia Xiaoluo tried to pretend to be coercive, feeling depressed in her heart, scratched her head and said: "Let's put it this way, it turns out that there are products first and then marketing. We have done marketing first to make all dealers feel profitable, so the next step , we should borrow some money from these dealers, and in this way, we will auction the dealership rights to dealers across the country, and there will only be one dealer in a county or urban area, and the one with the highest price will win!"

"Auction distribution rights? Is this possible? Su Jiangchun was puzzled. This was a new thing for her, but it was unheard of. In the past, the marketing and sales directors of health care product manufacturers like Su Jiangchun would visit dealers everywhere to promote products. It's all a bit humble. And they are auctioning the dealership rights and asking the dealers to pay, which is too unbelievable.

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