Rebirth of the Powerful

Chapter 214 Auction Dealership ([-])

Xia Xiaoluo didn't argue, just smiled and said, "Try it."

In fact, he has a hundred times of confidence. Needless to say, the auction of distribution rights of powerful brands in later generations has become a trend. It is easy to explain from the principle alone. This world will always be dominated by monopolies. It is very scarce. A strong manufacturer like Ruihui has formed a certain degree of "monopoly" after more than a month of bombarding public relations and advertising.It is naturally tempting to face dealers who are eager to make money.

Of course, in the 21st century of material overproduction, the situation was completely reversed. In that era, channels were king and terminals were king. Terminal and channel vendors like Gome and Suning occupied a dominant position, compressing the profits of manufacturers to lowest point.

The world is different and things are different. Every era has a different commanding height. If you stand at that position, you will win.Xia Xiaoluo's advantage is knowing what the commanding heights of each era are.

Su Jiangchun walked out of the office worriedly, she could only follow Xia Xiaoluo's plan, but could it work?she asked herself in her heart.

Su Jiangchun arranged for the company's marketing management personnel to make an activity plan for the dealership auction, and gave the plan to Xia Xiaoluo at five o'clock in the afternoon.

Xia Xiaoluo browsed through it quickly, and the plan was made in a satisfactory manner. He said: "There are a few places to be revised. First, the location has been revised and changed to Wangfu Hotel. We can't give people the impression that funds are tight, and we have to appear rich and powerful. .Secondly, under the company's exterior redecoration, the purpose is the same as the first one, and it still highlights the wealth and wealth. Thirdly, during the auction process, we have to arrange competitors to raise the price of the dealership rights. The specific method is to set up a special working group. There are two advantages to the continuous price increase at the auction site. The first is to prevent unsold auctions, and the second is to increase the price. The most important thing about this work is to keep it confidential. It cannot be done by people inside the company, but by Wangfu Hotel Chairman Huang Zhuo is here to do it, um...another point, all travel expenses for those who come to participate in the auction will be reimbursed."

"I don't have any opinion on the first two items. The key point is the third item. I have a worry, that is, if we raise the price, what should we do if no one follows us in the end? Isn't the marketing right in our own hands? "Su Jiang's beautiful eyebrows frowned together.

"The distribution rights can be transferred and traded. Even if the auction rights are not actually sold, we can still transfer them in the end. This is safe for us. And after a period of sales, people see the huge profits, and the price will only increase. Higher." Xia Xiaoluo played with the pencil in her hand, spinning it quickly in her hand, somewhat absent-minded.

"Okay. I agree with this one. But there is another one. We reimburse the travel expenses. Does it increase the cost?"

"The cost will definitely increase, but it's not much, and we can bear it. But in this way, our sincerity and image will come out. Besides, these people still have a bit of face. Who really cares about the little money, go to Reimbursement of travel expenses."

"Okay, I'll contact the dealer right away."

Three days later, the national distribution rights auction of Xielong Liquor and Melatonin Oral Liquid of Ruihui Company was grandly held at the Wangfu Hotel. What surprised Su Jiangchun was that dealers from all over the country rushed to arrive, and the Wangfu Hotel was almost unable to accommodate them.

First, Su Jiangchun stood on the stage and introduced the basic situation of Ruihui to dealers all over the country with restrained and provocative language.Then, Professor Chen Hui and Ma Jiashan came to the stage in turn to introduce the general situation of the two products of Xielong Wine and Melatonin Oral Liquid.In the end, Mo Ruixiong, director of the Department of Pharmaceutical Administration of the Ministry of Health, gave authoritative affirmation to the two products. This director was invited by Cao Weiye's personal "visit".Director Mo is very careful, without any compliments, but objectively and neutrally proving that the two health products have been strictly tested, proven to be safe and effective by years of clinical trials, and have formal production licenses.

Don't underestimate Mr. Mo's short words of affirmation, which give reassurance to dealers everywhere.

The auction adopts the method of provincial auction and free bidding. The first thing to start the auction is the distribution rights in the capital. The low price is 200 million. Just after the auctioneer announced, some dealers couldn't wait to raise their placards for 200 million.Xia Xiaoluo, who was sitting in the corner, let out a long sigh of relief. This dealer was not arranged by Huang Zhuo, which showed that the publicity of Ruihui Company some time ago was effective.

Then, dealers continued to raise placards, 210 million, 220 million... The atmosphere at the scene quickly reached a fever pitch, and dealers raised placards one after another.

In the end, the price had reached 300 million, and the auctioneer held the auction hammer high and shouted excitedly, "300 million for the first time, 300 million for the second time..."

The middle-aged man holding a placard of 300 million looked around proudly. He was the general manager of Lantian Pharmaceutical Company, a large pharmaceutical distribution company in Beijing. Before he came, the chairman had already said that he was determined to win.After rigorous calculations, the chairman gave the highest price of 500 million yuan, and now only 200 million yuan is used, which must make the chairman happy.

"310 million." Huang Zhuo, who was sitting in the corner, said coldly.

The auctioneer became even more excited. He put the auction mallet on the table, pointed at Huang Zhuo and said, "This gentleman offered 310 million! 310 million, the first time."

"320 million." The general manager of Blue Sky Pharmaceutical Company said.

"330 million." Huang Zhuo said without hesitation.

......... The general manager of Lantian Pharmaceutical Company was slightly taken aback, and looked at Huang Zhuo with a bit of depression, wondering in his heart, there is no such a person in the medical field in Beijing, and this person has not moved at all before, but now follow so closely.

"350 million." He wiped the sweat from his forehead and gritted his teeth.

"400 million." Huang Zhuo said with a slight smile.

Huang Zhuo's calm attitude angered the general manager of Lantian Pharmaceutical Company. He gritted his teeth and called out 450 million.

Huang Zhuo made a regretful expression, shrugged helplessly, but smiled vaguely at Xia Xiaoluo who was wearing wide-rimmed glasses in the corner.

Xia Xiaoluo hugged her shoulders and smiled faintly.

"450 million for the first time, 450 million for the second time. Is there a higher price? The price quoted by Lantian Pharmaceutical Company is 450 million!" The auctioneer shouted "sternly" from above.

"450 million for the third time! Deal! Congratulations to Lantian Pharmaceutical Company for obtaining the one-year exclusive distribution rights of Scorpion Dragon Wine and Melatonin Oral Liquid in the capital area. Congratulations to Lantian Company!" The auctioneer shouted excitedly, almost jumping up, That expression, as if 450 million entered his pocket.

Tang Yi, who was sitting in the corner wearing a peaked cap and sunglasses, had a serious face like frost.

The auction proceeds of all distributors' distribution rights were transferred into Ruihui Company's account, a total of 4000 million RMB.

With the coordination and help of Cao Weiye and others, Ruihui took out 1000 million to acquire the entire equity of a pharmaceutical factory that was on the verge of bankruptcy but had good assets.Professor Chen Hui led a group of graduate students to carry out technical transformation of the pharmaceutical factory all night.

In the 90s, one of the most important concerns of the Chinese government was the loss of state-owned enterprises. The "Enterprise Bankruptcy Law" lacked a supporting social security mechanism. The issue of resettlement of employees of loss-making enterprises has become an important factor for social stability. National leaders have held meetings in various places Thematic meetings to study countermeasures.

funds!funds!

Huaxia urgently needs funds, and enterprises urgently need funds. The issuance of national bonds is increasing year by year, and the competition among banks is becoming increasingly fierce.In order to attract investment, local governments have worked hard to improve the investment environment and introduced preferential policies. For example, there are endless tricks of cultural stage, economic and trade singing, from martial arts to flowers, from food to folk customs, all materials that can be used to set up the stage are used.What's more, some people suffered from the cleanliness of this area, and actually "cited scriptures and classics" to move an emperor's mausoleum that has long been concluded in history from thousands of miles away into their local chronicles. Wealth the common people.

The local government wants to revitalize state-owned assets, get rid of the heavy burden of loss-making enterprises, introduce more foreign capital, provide new job opportunities, and ease the pressure on the government.

At this time in 1991, although the pace of China's reforms has temporarily stagnated, there are still many local governments quietly doing property rights transactions of state-owned enterprises in private. Spending on fixed assets, his goal is on original stocks and real estate in Hainan.

However, the drug production company at that time was really cheap. All the equipment was imported from abroad in 1989, but because the products were not suitable for the market, it has been losing money, and the wages of the employees have been suspended for several months. In order to maintain their livelihood, the local government is very anxious to sell the pharmaceutical factory, because the production equipment will inevitably lose value if it stops running for too long.

The most important thing is that according to Huaxia's financial system, state-owned asset transactions are calculated according to the historical cost method, not according to fair value. These equipment have inflated several times after two or three years.This is also the secret of the overnight fortunes of the top figures on the China Digital Hurun Rich List, such as Gu Chujun of Greencool, Liu Cunzhou of Harbin Pharmaceutical Group, and Zhang Cunhai of Metro Group.This is also the "state-owned enterprise mbo" that has been criticized by later generations. However, unlike these people, these managements only started to reform the property rights of state-owned enterprises after the company had a turnaround, and they were suspected of embezzlement and embezzlement.Xia Xiaoluo, on the other hand, had the foresight to extend a "helping hand" when the state-owned enterprises were in trouble.Fair and aboveboard, children and old people do not deceive.

Xia Xiaoluo thinks this is a big leak, who picks it up?Picking up others is definitely not as good as picking up the leaks yourself.

After the technical transformation was completed, the pharmaceutical factory began to work day and night to produce melatonin oral liquid and actively stock up.

Regarding the production of "Scorpion Dragon Wine", Xia Xiaoluo turned her attention to Luoshui County. Luoshui County originally had a tradition of planting traditional Chinese medicine. It is also one of the most important distribution centers for traditional Chinese medicine in the Central Plains, and even in the central provinces. It produces Scorpion Dragon. There are all kinds of traditional Chinese medicine materials for wine.

More importantly, towns such as Hedian Township in Luoshui County also have a large number of wild scorpions. Under Xia Xiaoluo's instruction, Ruihui Company exclusively bought out the excellent seed scorpions cultivated by the Agricultural Science Institute of Zhongyuan Province, and cooperated with the Hybridized with wild scorpions in Dian Township, using the medicinal effects of wild scorpions and the reproductive ability of excellent middle scorpions, the patented "Zhongyuan Scorpion King No. 100" was bred.At the same time, Ruihui invested [-] million yuan to acquire Luoshui County Zhuangyuan Red Wine Factory as a liquor production base.

In the structure of Ruihui Company, two production bases spanning the Central Plains and Beijing have finally been formed, and a nationwide distribution network has been formed.A health care empire that is destined to be famous is taking shape.