supreme golden pupil

Supreme Golden Eyes - Chapter 256 Why Can't I Remember?

"Well, let me tell you a story. After listening to this story, you should be able to understand which industry is the most profitable." Ling Shaonan knew that in the past two years, with the continuous broadening of their horizons, eldest brother Du Shaoyan and second brother Wei Shao The name is not the same as it was back then, but some things cannot be improved at once, it takes a long time to accumulate.

"In the middle of the last century, there was a big gold rush in the United States. Levi Strauss, the founder of Levi's jeans, couldn't stand the temptation of gold. Like other people who yearned for wealth, he picked up a hoe and went to San Francisco to dig gold mines. .

However, after arriving in San Francisco, Levi felt that his dream of getting rich had been shattered when he saw the gold diggers and the tents stretching as far as the eye could see.However, as long as he came, he stayed, but instead of digging for gold from the sand like others, he decided to look for gold digging opportunities from other businesses.

In an accidental conversation, Li Wei found that most of the gold diggers complained about the quality of their trousers, because they were mining in the mining area all day long, and the trousers made of thin material could not withstand the friction of sand and gravel, and a pair of new trousers could not be worn for a few days. It was scrapped.

Based on a discovery, Levi began to think, if he could produce a kind of particularly wear-resistant trousers, wouldn't it be a chance to make money?So he used the canvas that people used for big tents to make a batch of rather strong and wear-resistant overalls and sold them to gold diggers, and they were very popular.

And this kind of trousers is the predecessor of today's jeans, and gradually developed into the famous "levi's" brand in the future.By 1979, the total sales of Levi's company in the United States had reached 13.39 billion US dollars, and the profit from foreign sales exceeded 10 million US dollars, ranking among the top [-] companies in the world.

Coincidentally, there were also some people who had the same understanding as Li Wei at that time.Similarly, a worker who came to pan for gold found that while the workers had obtained a lot of gold, they were facing a shortage of food and drinking water. Therefore, he resolutely gave up the opportunity to pan for gold and sold food and drinking water in the mining area.A few years later, while others were digging for gold, he had become a millionaire selling food and water, and his business was very easy.

This incident also shows that the project that you seem to be the most profitable may not actually be able to make a lot of money. The most profitable business should be the kind of indispensable and irreplaceable project. The reason why it is more profitable and more marketable than gold digging is because he sees a potential market demand. "

Under the thoughtful gazes of Du Shaoyan and Wei Shaoming, Ling Shaonan paused for a while, letting them digest these words, and then continued: "In shopping malls, according to the needs of consumers, all Things can be divided into two categories of 'essentials' and 'non-essentials'.

The so-called necessities are things that seem inconspicuous in daily life, but in fact no one can live without them, such as toothbrush, toothpaste, washing powder, towels, shower gel and so on.There are more than one billion people in China, and some of them are rich and poor, but it is undeniable that these consumable daily necessities are things that no one can do without except for a very few poor mountainous areas!These daily chemical products alone have an annual market share of hundreds of billions of RMB!There is no reason for us to give up such a big piece of cake to foreigners, right?

As for non-essential goods, they are divided into general consumer goods and luxury goods.Needless to say, luxury goods are things that the vast majority of ordinary people cannot afford, while general consumer goods refer to things that most people can afford, but they decide whether to buy them or not depending on whether they need them.

Of course, the boundary between necessities and non-essentials is not so strict. This mainly depends on the economic conditions of the whole society and the marketing strategies of merchants.For example, more than ten or twenty years ago, household appliances such as air conditioners and refrigerators were considered non-essentials or even luxuries, and only a very small number of wealthy families would buy them. Today, these things have become commonplace. Commonly used household appliances in people's homes. "

"I understand the meaning of the third child. You mean that our main business direction in the future will be to develop necessities?" After pondering for a while, Wei Shaoming asked tentatively.

"Well, it's right or wrong to say that. To put it bluntly, doing business means selling the things we produce to customers. This customer undoubtedly refers to ordinary people. There may be a lot of procedures in the process, but ordinary people will be the ultimate consumers.

For ordinary people, the five aspects of basic necessities of life are closely related to their lives.

Let's talk about 'clothing' first. This industry is China's strong point, but it doesn't have much technical content, and the added value is generally low. If it can't form a well-known brand, the profit will be very meager.And the formation of a brand takes ten or even decades to cultivate. Therefore, unless there is a suitable opportunity to acquire a brand that has completed the cultivation process, I do not plan to formally enter this industry.

The aspect of 'food' is also closely related to the lives of ordinary people, and I have already started to do this.Some time ago, taking advantage of the financial crisis in Southeast Asia, many farms encountered operational difficulties. I bought many large farms in Vietnam, Thailand, the Philippines and Indonesia, and established a company called "Hua Mao Group" for unified management. If there is an opportunity in the future, I also plan to enter the domestic market and establish several large-scale grain production bases in suitable places.However, this goal may take some time to achieve.

As for "living", this is also a point of great concern to the common people. Most Chinese people have the desire to own a house of their own.However, Huacheng Real Estate's main business direction is commercial office buildings and high-end villas, and it earns money from the rich. Except for the shares in Vanke, Guibiyuan and other companies, it has not directly entered the commercial housing market, so we Can be skipped for now.

When it comes to 'OK', we haven't touched it yet. I have plans in this regard, but the time is not yet ripe, so it will take a while before I can officially enter.

The last "use" is the field that I plan to focus on in the near future, not only including the daily chemical industry, but also other fields.After the recent work is over, we will proceed after the integration of the current companies is completed. "

This is the first time that Ling Shaonan mentioned this kind of issue about the entire company's operation strategy at home. Therefore, no matter it is Du Shaoyan, Yu Shaoling, Wei Shaoming, and Zhang Shaoxia who have participated in the company's operation, they are only responsible for charity. Yu Weiguo, Du Meihua, Zhou Shaoqi, Li Shaorong and Xiao Shaoqiu were all listening attentively.However, their moods were different. Yu Weiguo and his wife were full of pride and pride, while others were thinking about the future of the business empire that Ling Shaonan had outlined.

After a long time, Du Shaoyan was the first to come back to his senses, he let out a long breath, and asked with excitement in his eyes: "Third brother, what specific advice do you have for the investment group you mentioned just now?" Any plans?"

"Well, there are some, but they are not yet mature. I just plan to discuss with you, eldest sister, and second brother. This is what I plan. In addition to being assigned to the newly established investment group, Junhao Companies such as Huacheng, Express, and Cathay still continue to develop according to the original plan. The only difference is that the shares that originally belonged to me are transferred to the name of the investment group, and the position of "chairman" is abolished in these companies. The general manager responsibility system, apart from the general direction of the company's development, I will no longer participate in any specific business affairs..."

This matter Ling Shaonan has been brewing for a long time, so it is very clear at this time, taking all aspects into consideration. After Du Shaoyan and Yu Shaoling understood it in detail, they also felt that the plan was perfect, and decided to There are no major flaws, even if there are some minor flaws, they can be gradually improved in future work.Therefore, even if this matter is settled, it can be implemented after the current challenge from the martial arts circles of Japan and South Korea has passed.

Soon, it was eleven o'clock, which was already very late, so after the discussion between Ling Shaonan and the others came to an end, Mr. Yu Weiguo said: "Shaoyan, it's getting late now, this matter Don't be in a hurry, you can continue the discussion tomorrow. Shaonan should be quite tired after returning from Hong Kong today, everyone should rest earlier."

"Oh, it's so late by accident. Okay, let's listen to grandpa, third child, go to bed early, and talk about other things tomorrow." After being reminded by Yu Weiguo, Du Shaoyan realized the problem and raised his wrist to look After looking at his watch, he said to Ling Shaonan apologetically.

"Well, it's okay, anyway, this matter is not in a hurry." After finishing speaking, Ling Shaonan said goodnight to his grandparents, and greeted other brothers and sisters, and got up to go back to his room.However, before he took a few steps, he was stopped by Li Shaorong who hadn't spoken much tonight: "Shaonan, wait a moment!"

"Oh? Third sister, do you have anything else to do?"

"Well, I want to ask you, does it count if you agree to my condition?"

As soon as Li Shaorong opened her mouth, Ling Shaonan knew what she wanted to say, but at this moment he played with his heart and didn't answer directly, but asked in a stupid way: "Ah? I promised you what conditions, why didn't I?" remembered?"

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