supreme golden pupil

Supreme Golden Eyes - Chapter 255 What industry is the most profitable?

Ling Shaonan was very happy that Wei Shaoming and the others could come up with a way to cooperate with the postal department to deliver part of their business, and immediately expressed their support.Of course, he won't worry about how to handle this matter. This is something that Wei Shaoming and the vice presidents of Express Logistics should consider. As the chairman, he only needs to make a decision on the general direction. .

"By the way, second brother, how is the acquisition of some small and medium-sized state-owned enterprises that we discussed in Hong Kong a while ago?" This matter was originally intended to accommodate the family members of Du Xi and others, but after careful consideration, Ling Shaonan found out that I seem to have overlooked a very serious issue, so I brought it up again today.

"Oh, it's almost done! Now the country is undergoing a large-scale reform of state-owned enterprises. Although it is not so easy to acquire large enterprises, it is still very easy for small and medium-sized enterprises. The local government simply throws them out as garbage. As long as someone Buy it and sell it without hesitation. Therefore, although we have acquired dozens of light industrial enterprises in various places, we only spent a total of more than one hundred million yuan, which is not much more expensive than buying Chinese cabbage!"

Wei Shaoming is also rich and powerful now, and more than 1 million yuan is no longer taken seriously, which was unimaginable two years ago.

"Well, that's good. But after thinking about it carefully, I feel that the investment in this area should continue to be strengthened. In addition to the previous purpose, we should do something more."

"Oh? Third, what do you mean?"

Facing Wei Shaoming's question, Ling Shaonan did not answer directly, but talked about another topic after a short pause: "In 1990, Shanghai Jahwa, the largest state-owned enterprise in China's cosmetics industry, entered into a joint venture with Johnson Johnson. In the form of brand leasing, "MAXAM", a well-known brand in China, was taken under its banner. However, SC Johnson did not intend to carry forward this brand, but quickly abandoned it after the acquisition.

Back then, Maxam was the most well-known domestic cosmetics brand in China. It created many firsts, such as China’s first bottle of styling mousse, first sunscreen, first hand cream, and the export volume of Maxam toothpaste. It accounts for [-]% of the total toothpaste export in the country.

However, no matter how rich the family background is, the Americans can't resist such tossing. Two years later, Maxam's sales dropped sharply from 3 million yuan to 600 million yuan, and it soon lost its position as the number one domestic brand.Until 1995, in the atmosphere of revitalizing national brands, the unwilling Shanghai Jahwa resolutely decided to spend huge sums of money to redeem Maxam, and vowed to persist in the development of Maxam for 20 years! "

Du Shaoyan, Wei Shaoming and others didn't know why Ling Shaonan brought up this topic suddenly, but they knew that Ling Shaonan was definitely not aimless, so they suppressed their curiosity and continued to listen.

"In the process of Sino-foreign joint ventures, it is very common for domestic brands to be abandoned, which is one of the strategies used by large international companies to eliminate local competitors.

To give another example, in 1994, the No. 4 Beijing Daily Chemical Factory entered into a joint venture with Procter & Gamble. Procter & Gamble paid 50 billion yuan to buy out the right to use the Panda brand for [-] years, and then hid it.Later, Suzhou Xiangxuehai, one of China’s top ten refrigerator brands, entered into a joint venture with South Korea’s Samsung. The Chinese party gave up evaluating the value of the Xiangxuehai brand, which had a very high market share in Suzhou at that time. In addition, it also agreed to abandon it after three years of the joint venture. Xiangxuehai.

The Chinese people have always been too wary of foreigners. The so-called civilized country was actually developed through extremely barbaric means. We can't expect them to change their temper.

However, entrepreneurs cannot be completely blamed for this matter. After all, there are some problems with the current publicity. When it comes to foreign cooperation, they often publicize a positive image. Why did they come so far for China's economic development? It seems that these aids Or investment is the same as not asking for return.

Under this kind of propaganda, everyone's vigilance will of course be weakened sharply, and many issues that should be considered are deliberately ignored. The danger of doing so is that many well-known domestic brands are in joint ventures. disappeared in the process.The Huaxia people who did not realize the value of the brand suffered a lot because of this.

The Huaxia people have a saying, knock down teeth and swallow blood.Many companies have suffered losses and have no face to speak out. Many of these things were later revealed by some insiders. It is very difficult for them to uncover their own scars.

But the result of doing so is that those so-called big international brands wear a mask of hypocrisy and appear in the eyes of the general public with a benevolent image.In fact, as long as someone is willing to stand up and expose their scandals, there is no need to worry about regaining their lost positions. After all, our products are not far behind their products, but the price has a considerable advantage. "

Hearing this, everyone has already understood what Ling Shaonan meant. It seems that he intends to carry the banner of the national industry and be the one to unmask the hypocrisy of large foreign companies.But is it so easy to do?In the past two years, with the gradual broadening of their horizons, Du Shaoyan and others are very aware of the fact that too many games of interest groups have been involved in the reform of domestic state-owned enterprises, and the water inside is not ordinary. Being is not as simple as talking about it.

Of course, although they are worried, they also have sufficient confidence in Ling Shaonan. Let me ask, what else can a person who can start from scratch and earn a family business worth tens of billions of dollars in just two years be unable to do? Where did you arrive?

However, even if this is the case, you can rest assured after asking about some things: "Sir, I don't tell you, you should know how deep the water is here. It's not just those international companies, but the people who sell these state-owned enterprises are the best." Difficult to deal with. Do you have any specific plans for this?"

"Well, I have considered this point too." Now that this question has been brought up, it is impossible for Ling Shaonan not to have considered these things in advance: "I am not planning to go out again in a short time when I come back from Hong Kong this time, but I will Our company will be well integrated and an investment group will be formed. At that time, the companies acquired by the second brother some time ago will no longer be listed under the name of Express Logistics, but will be directly managed by the group. If necessary, a Japanese company can also be established. It is a chemical group company that coordinates and manages enterprises in this area.”

Hearing that Ling Shaonan said that those companies would be spun off, Wei Shaoming didn't have any imbalance after being seized, but he let out a sigh of relief, looking relaxed after unloading the burden.His education level is not high. Although he has learned a lot in the past two years, it is only limited to logistics. He is really scratching his head about the management of light industrial factories. He welcomes Ling Shaonan's doing so.

"Second brother, do you think that those dozens of companies are small in scale and can't make much money a year, so they are thrown out with the idea of ​​throwing away the burden?" Not to mention that Ling Shaonan has a pair of unique gold coins. Tong, through the subtle expression changes on Wei Shaoming's face and body movements, can understand his inner thoughts. Even without these, he can guess what the second brother is thinking based on the familiarity between the two.

"Hey, I knew I couldn't hide it from you, but is there anything wrong with me thinking this way? Dozens of companies are only worth a little over [-] million yuan. The current asset scale of Express Logistics is more than [-] billion yuan. The two are completely different. Not at the same level!" After Ling Shaonan saw what was in his heart, Wei Shaoming didn't feel embarrassed at all, and he didn't need to worry so much in front of his brothers, but directly expressed what was in his heart .

"Hehe, second brother, you are wrong when you think so, and you are so wrong!" Shaking his head, Ling Shaonan's eyes swept over the faces of Du Shaoyan and others, and it could be seen from their expressions that although he didn't say anything, But their thoughts are the same as Wei Shaoming's, and they don't realize how important these light industry and daily chemical factories are.Therefore, Ling Shaonan felt that it was necessary to correct their point of view.

"Second brother, let me ask you, what industry do you think is the most profitable?"

"Uh, this question is a bit big. It's really hard to say which is the most profitable industry." Wei Shaoming was stunned by this question, and after thinking about it for a while, he tentatively said: "Arms and drugs? According to me As we all know, these two industries are recognized as the most profitable industries in the world. But what does this have to do with us, didn't you say long ago that you would never touch these things in China?"

"Third brother, do you mean a monopoly industry?" Du Shaoyan said thoughtfully: "Under normal circumstances, monopolies have the pricing power over an industry, so their profits are unquestionable. However, if you want to monopolize an industry It is not an easy task. Not only does it require a lot of funds, but more importantly, no government is willing to see a monopoly beyond its own control in its own country, especially in some areas that are related to the national economy and the people's livelihood. Important industries are basically controlled by the state, and this is even more obvious in China. Therefore, it is probably impossible to take this path."

On this issue, Du Shaoyan obviously sees it more deeply than Wei Shaoming, but how could Ling Shaonan not see such a superficial issue?If it was just that simple, he wouldn't have raised it so solemnly.

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