Reborn great writer

In the book "Children's Marketing" written by American marketing professor McNeill, the first part of the book fully explained the importance of the children's market to people.Some people have said that children and women are the people with the largest consumption level in the market. Needless to say, women love beauty, and as long as they are beautiful things, they will show no mercy.Children themselves do not have much spending power, nor the ability to make money, but they can command a group of people who have a very high consumption level.

The hot sales of some toys and cards fully prove this fact. There is also a more direct proof that the price of children's books is generally higher than that of ordinary books.

Therefore, according to Wang Nilai's estimation, if the collection of fairy tales is well written, it is no problem at all to buy tens of millions of copies. The key is to publicize it well. I didn't have much expectations, but I can't fall out of tens of millions of copies, right?

Money should be wise, so is publicity. About Su Shichen's collection of fairy tales, almost all the publicity revolves around one aspect. What do children like to read the most?

Of course it is about animation, because after the comic version of "Slam Dunk" created a miracle in China's ratings, Shanshi Company has reached a good cooperative relationship with the animation departments of many TV stations, and Chiguoguo has inserted advertisements in the animation.

"You must never let your children lose at the starting line. If you want to give, you must give the best. The first step of genius, you must definitely grasp it." "Everything will be fine", Su Shichen, a top writer in China, pours it out for children To create and develop children's intelligence, so that your children's paper will always be ahead."

The whole ad is made up of two sets of clips, one of which is a couple of **-year-old kids running, and then watching one of the kids win the race because they read the book and got one step ahead.Another group of clips is also those children who are studying. The people who read this book are on the podium, holding the trophy in their small hands and smiling brightly on their faces.

At the end, the camera went dark, and then a book was highlighted, and this book is 【Must-read Books for Children "Everything Will Be Okay"】

This advertising model was a very classic model in the previous life Earth. Su Shichen called it a completely unreasonable advertisement, completely illogical, as if it was the first step of genius, Que's diapers.Is it possible to be called a genius just by wearing this diaper? What else is there to win at the starting line? Is it true that drinking some milk powder really wins at the starting line?

Su Shichen, who has always regarded these advertisements as advertisements for brainless hopes, never thought that such advertisements would be used in his works one day. Life is really full of surprises.

Just advertising on TV is definitely not enough. Kids nowadays are very powerful. Who watches TV when they have computers?Therefore, many children watch cartoons on the Internet, and there are no advertisements. Even if there are advertisements, they can still fast-forward, right?But do you think you can escape Wang Ni's propaganda?

No, no, Wang Ni's publicity plan that has been drawn up for several days will not have such a big loophole.

As I said before, the protection of copyright in this world is much stronger than that of the earth, so it is rare that a gun version of a movie here has been released for less than a day.In this world, if a video station wants to play a movie, it must purchase the copyright, so each station is very strict, as if some stations are dedicated to animation stations, and some are dedicated to horror movie stations, which is probably the case.

The advertisements for "Everything Will Be Okay" are all placed on animation video sites, and each video starts with a 15-second advertisement, which is quite a wicked thing.Think about it, a wonderful anime is seeing the climax, and I desperately want to continue watching the next episode, but the advertisement appears first. At that time, the mood is absolutely wishing to kill this advertisement, unless It is a membership, otherwise you will not be able to turn it off. This is compulsory advertising.

In just one day, the three terms Su Shichen, Fairy Tale Collection, and "Everything Will Be Okay" became popular in China, and directly climbed to the top five of the search engines. When you open the page, you can see a very spectacular scene. Today Three of the top five news of the day are about Su Shichen.

Originally, because Su Shichen surpassed Ke De, this news was suppressed, but now with various previous events, it was stirred up again.

Su Shichen condescends to write a collection of fairy tales. This is a matter that reporters are still investigating. Now that it is actually published, it has such a strange name. If you say it is "Su Shichen's Fairy Tales" Also better than the name.

The media reported one after another, and the momentum was very large. The streets and alleys were talking about it, as if whoever didn't talk about it would be left behind. This situation was completely close to the time when "The Frozen Throne" was released, and it was a spectacle.Is this situation going beyond the rhythm of "The Frozen Throne" creating first-day sales in China?

Or is it even more awesome, directly breaking the first-day sales of "The Real Outsider"?

All eyes are on the result, but the result...

But it turned out... "Everything Will Be Okay" sold just over 150 million copies on the first day!

1.523.694 volumes, this is the detailed data. The sales volume of less than 200 million volumes has blinded many people's titanium alloy dog ​​eyes.

……

"Writer Su, please wait a moment, interrupting your precious time, please give us this time, please, let us do a simple interview." A discordant voice.

After class, Su Shichen was circling around the small lake in the school. The calm surface of the lake always calmed Su Shichen down, but today he was stopped halfway through the walk. When he looked up, two people, one taking With a microphone and a camera, it was obvious that they were reporters who came to interview.

"Before you ask me a question, let me ask you a question first. How did you get into the school with this equipment?" Su Shichen pointed to the camera and microphone on the two of them. A student of Su Shichen's reputation in Tsinghua University This is the first time in the history of the university. Although Tsinghua University has so many young and famous people, Tsinghua University prohibits interviews on campus for the protection of students.

"We have already negotiated with the school. It is not easy to come to Tsinghua University for an interview, so I also invite Writer Su to cooperate."

Su Shichen took out his mobile phone, glanced at it, and said, "There are still 5 minutes before my next class, minus the time I have to walk back to the classroom to prepare, you still have about 3 minutes to ask questions."

As soon as Su Shichen finished speaking, the location host with a microphone started. He was hurrying up, and he walked in front of the camera: "Hi everyone, I'm Mumu, the location supporter. Now we're in the Tsinghua University is inside, Tsinghua University is one of the best universities in my country, with an elegant environment and a very good learning atmosphere.” This is Chiguoguo’s advertisement.

"And the protagonist of our interview is studying at Tsinghua University. I believe everyone should be very familiar with him. He wrote many best-selling books such as "The Collection of Sherlock Holmes", "The Prehistoric Series", "The Frozen Throne" and so on. Books, the most popular author in China——Su Shichen"

"I would like to ask Writer Su, when "The Frozen Throne" was at its peak, there were many themes such as science fiction and reasoning. Why did you choose the theme of fairy tales and use the title of 'everything will be fine'? Is there anything special about this book? significance?"

"In fact, every author writes a book with meaning. Some meanings can be opened up, while some can only be buried in the heart, and I happen to belong to the latter." Su Shichen said.

The first question was a soft nail, but the host was not discouraged at all, and continued to ask: ""Everything Will Be Okay" sold more than 150 million copies on the first day. The book with the lowest sales volume, what do you have to say about the failure of Writer Su this time?"

"There's nothing to say." Su Shichen said, "Because I never failed at all."

The sales of more than 150 million copies can be said to be a pleasant surprise for other 19-year-old authors, but for a writer of Su Shichen's level, it is definitely an out-and-out failure. Su Shichen is still a dead duck. Hard-spoken?Will you die?

I only heard Su Shichen continue to say: "According to China's sales records, the cumulative sales volume of fairy tale collections is more than 300 million copies, and I only sold 150 million copies the day before. It will be sooner or later to break this record. Maybe there is still a chance to hit the world. The position with the highest sales volume of fairy tales is an absolute success, why do you say I failed?" Su Shichen asked back while spreading his hands.

This rhetorical question is absolutely sure to kill. It sounds like this is the truth, but if you think about it carefully, can it be the same?It is true that 150 million volumes is very good for fairy tales, but who is this author?"Owning the Frozen Throne" sold more than 800 million in the first month, more than 200 million in the first day, No. [-] in China, etc. Su Shichen, who has so many titles, now sells less than [-] million in the first day, so sorry Saying that there is no failure is really thick-skinned.

"In addition, I am confident that the sales of "Everything Will Be Okay" will only get better and better." He took out his phone and glanced again, "Well, well, it's been almost 3 minutes, and I went to class."

……

Wang Ni held the sales statistics form of "Everything Will Be Okay", as if it was expected, and she did not reveal any surprised expression.

"Bang bang." There was a crisp knock on the door, accompanied by a deep male voice, "Mr. Wang, it's me, Sun Jing, and I want to discuss something with you." Sun Jing is the head of the publicity department of Shanshi Company.

"Mr. Wang, you have seen the first-day sales of "Everything Will Be Okay" today. Will the publicity continue tomorrow?" Sun Jing mainly asked this question.

"No." Wang Ni shook her head.

Sun Jing breathed a sigh of relief. It is obviously an unwise choice to use so many resources of the company to promote a collection of fairy tales. If it is any other work by a top-notch writer, under this intensity of publicity, it will surpass this first-day sales. There is no problem at all.

According to Su Shichen's identity, it shouldn't be the case even if the book doesn't promote the sales volume, so from Sun Jing's point of view, these promotional resources are completely wasted, but fortunately Wang Ni still has a sense of proportion.

When Sun Jing thought so, she heard Wang Ni say: "Tomorrow, the propaganda will be strengthened."

Not only did Wang Ni not weaken the publicity for "Everything Will Be Okay", but increased it instead.Sun Jing really wanted to blurt out whether you have lost your head, but no matter how much he disagreed with Wang Ni's decision, he could only implement it honestly.

Is Wang Ni crazy?Naturally not, she just has the same confidence in the collection of fairy tales "Everything Will Be Okay" just like Su Shichen, trusting such things is not just words, but actual actions.

Of the 150 million copies sold in the first day, it can be said that the cave of 100 million copies was pulled out by Su Shichen's popularity, but the crux of the problem is that "Everything Will Be Okay" can be the highest level of fairy tales.

Just like what Wang Ni and Su Shichen said, the sales of "Everything Will Be Okay" skyrocketed the next day...

ps: Repeat again, you don’t have to wait for the kitten to update, you can see two chapters when you get up the next day, kitty is now coding at night and updating in the morning.

In addition, Kitten's best friend likes Lee Min Ho very much, and was recommended to watch "The Heirs" and so on. After watching a few episodes, my only impression is that the world of rich people is really not something we [***] can understand. ... (To be continued.)