Chapter 38 Part [-]
Previous: Questioning skills: how to speak so that others will listen, how to listen so that others will speak
Chapter 8 Interrogation Scene 8: The sea of business reads people, the transaction is only in the breath
Section [-]
Mini scene house:
How to tap the market in the face of the blue ocean of business.
Question story session:
In Wenzhou, there was an ordinary ceramic factory worker who was laid off because the factory was merged.Soon after, this laid-off worker became "the person who found the gold from the toilet". He was Wang Linquan, who developed two patented products, "Toilet Cleaner" and "Saitong".
After Wang Linquan was laid off, he didn't know what to do for a while. A man in his 40s stayed at home all the time, feeling a little uncomfortable.On this day, he accidentally blocked his toilet and couldn't figure it out.Wang Linquan, who was in a bit of annoyed mood, competed with the toilet, and he had to figure it out before giving up.At the beginning, he stabbed randomly, and he worked hard for a long time, but it didn't work.
At this time, an idea suddenly flashed in Wang Linquan's mind, and he began to ponder: Since he was troubled by the clogged toilet, maybe there are many people in the world who have the same troubles as me.If I can tinker with something that specifically unclogs the toilet, wouldn't it make everyone's life easier and save everyone's urgency?Although the idea is good, but the market is still uncertain, what should I do?He decided to investigate the market himself.
Seeing a neighbor, he didn't ask directly, but said:
"Uncle Zhang, I would like to trouble you. Do you know where there is a place to repair the toilet? Our toilet is broken again."
"I know, I know, but it's far away from us, you have to walk for a while."
"Well, well, I've been pissing off our toilet all day long. Have you ever had a problem with your toilet?"
"Of course, sometimes it just doesn't work for some reason."
"Then what should we do?"
"What else can I do? Either find someone else to fix it, or do it yourself. It's very troublesome."
"If reagents and tools for cleaning toilets were produced, would you buy them?"
"Of course, it goes without saying."
After asking Uncle Zhang, Wang Linquan asked other people, and all the answers he got were that they had encountered the problem of toilet blockage, and they would like to buy related products if they had any.Knowing this, Wang Linquan knew it in his heart. He realized that this was a huge business opportunity, so he immediately started to do it.Although he only has a junior high school education, he has worked in a ceramics factory for a long time, dealing with sanitary ware every day, has experience in relevant chemical reagents, and more importantly, has a spirit of self-reliance and self-improvement that motivates him to persevere.After trial and error, he finally developed two chemical preparations, "Toilet Cleaner" and "Saiton", which are specially used for descaling urinals and dredging sewers, both of which have obtained national patents.
After the successful development of "Toilet Cleaner" and "Saitong", Wang Linquan put up the company's brand and stepped up production while applying for patent protection.Because the product is suitable for the market and the demand is high, the market will soon open up.At that time, there was no manufacturer producing similar products, and Wang Linquan's products were quickly sold in the domestic market.
Wonderful question:
From Wang Linquan, we see the shrewdness of businessmen and their grasp of business opportunities.At first, he was keenly aware of a potential market, but he was not yet fully sure.To get market-related information, ask others how they feel and think.
Why didn't you ask directly but asked insincerely?By asking this way, you can find more common topics with the person being questioned.The confusion of the interviewee is actually the market of the industry Wang Linquan wants to engage in. Only after confirming this point can he do it with confidence.
In the commercial field, the psychology of consumers is the most difficult to grasp.What we need to do is to infer the other party's true thoughts through careful and thoughtful questions.These questions can involve product style, price, etc., and the product can be continuously improved through customer feedback.Consumers' quality standards for products are often exposed in this casual conversation.All you have to do is to use tactful topics to inquire, understand people's hearts, and the market will understand.
(End of this chapter)
Previous: Questioning skills: how to speak so that others will listen, how to listen so that others will speak
Chapter 8 Interrogation Scene 8: The sea of business reads people, the transaction is only in the breath
Section [-]
Mini scene house:
How to tap the market in the face of the blue ocean of business.
Question story session:
In Wenzhou, there was an ordinary ceramic factory worker who was laid off because the factory was merged.Soon after, this laid-off worker became "the person who found the gold from the toilet". He was Wang Linquan, who developed two patented products, "Toilet Cleaner" and "Saitong".
After Wang Linquan was laid off, he didn't know what to do for a while. A man in his 40s stayed at home all the time, feeling a little uncomfortable.On this day, he accidentally blocked his toilet and couldn't figure it out.Wang Linquan, who was in a bit of annoyed mood, competed with the toilet, and he had to figure it out before giving up.At the beginning, he stabbed randomly, and he worked hard for a long time, but it didn't work.
At this time, an idea suddenly flashed in Wang Linquan's mind, and he began to ponder: Since he was troubled by the clogged toilet, maybe there are many people in the world who have the same troubles as me.If I can tinker with something that specifically unclogs the toilet, wouldn't it make everyone's life easier and save everyone's urgency?Although the idea is good, but the market is still uncertain, what should I do?He decided to investigate the market himself.
Seeing a neighbor, he didn't ask directly, but said:
"Uncle Zhang, I would like to trouble you. Do you know where there is a place to repair the toilet? Our toilet is broken again."
"I know, I know, but it's far away from us, you have to walk for a while."
"Well, well, I've been pissing off our toilet all day long. Have you ever had a problem with your toilet?"
"Of course, sometimes it just doesn't work for some reason."
"Then what should we do?"
"What else can I do? Either find someone else to fix it, or do it yourself. It's very troublesome."
"If reagents and tools for cleaning toilets were produced, would you buy them?"
"Of course, it goes without saying."
After asking Uncle Zhang, Wang Linquan asked other people, and all the answers he got were that they had encountered the problem of toilet blockage, and they would like to buy related products if they had any.Knowing this, Wang Linquan knew it in his heart. He realized that this was a huge business opportunity, so he immediately started to do it.Although he only has a junior high school education, he has worked in a ceramics factory for a long time, dealing with sanitary ware every day, has experience in relevant chemical reagents, and more importantly, has a spirit of self-reliance and self-improvement that motivates him to persevere.After trial and error, he finally developed two chemical preparations, "Toilet Cleaner" and "Saiton", which are specially used for descaling urinals and dredging sewers, both of which have obtained national patents.
After the successful development of "Toilet Cleaner" and "Saitong", Wang Linquan put up the company's brand and stepped up production while applying for patent protection.Because the product is suitable for the market and the demand is high, the market will soon open up.At that time, there was no manufacturer producing similar products, and Wang Linquan's products were quickly sold in the domestic market.
Wonderful question:
From Wang Linquan, we see the shrewdness of businessmen and their grasp of business opportunities.At first, he was keenly aware of a potential market, but he was not yet fully sure.To get market-related information, ask others how they feel and think.
Why didn't you ask directly but asked insincerely?By asking this way, you can find more common topics with the person being questioned.The confusion of the interviewee is actually the market of the industry Wang Linquan wants to engage in. Only after confirming this point can he do it with confidence.
In the commercial field, the psychology of consumers is the most difficult to grasp.What we need to do is to infer the other party's true thoughts through careful and thoughtful questions.These questions can involve product style, price, etc., and the product can be continuously improved through customer feedback.Consumers' quality standards for products are often exposed in this casual conversation.All you have to do is to use tactful topics to inquire, understand people's hearts, and the market will understand.
(End of this chapter)
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