Thick black school

Chapter 80
【Zongwu Mantra】For example, shopping malls: the first merchants are all genuine goods, and suddenly there is a fake seller among them, and this person must make a lot of money.Everyone saw each other and tried to imitate each other. The whole city is full of fakes, but there is only one real one. If there are so many buyers, this person should make a lot of money.

In shopping malls, sometimes in order to achieve their own goals, merchants often have to use some deceptive means to create some false phenomena to deceive the trust of the other party and earn greater benefits.Crossing the sea is one of the most used methods.Concealing the sky and crossing the sea originally refers to crossing the sea in broad daylight without letting the sky know. It describes great deception and lies, and any kind of deception is used.To put it bluntly, it is to intentionally confuse and deceive the other party by means of camouflage again and again, so that the other party can relax their guard, and then act suddenly, so as to achieve the goal of winning.

In history, some military generals were very good at using this strategy to defeat the enemy and win the war.

At the end of the Three Kingdoms period, the power of Shu and Wu declined, and the state of Wei became stronger and stronger.As the five tiger generals of the Shu Kingdom passed away one after another, the prime minister Zhuge Liang died of hard work. The situation that there were no generals in Shu for a while made Shu, who was already very weak among the Three Kingdoms, even more stretched.Therefore, the first victim of Wei State when he launched the annexation war was Shu.

Wei sent Zhong Hui and Deng Ai as the main generals, and Wei Guan sent troops to attack Shu as the supervisor.Facing the powerful offensive of the Wei army, Shu had no power to parry. Soon, Liu Shu was defeated, and Shuzhong fell into the hands of Cao Wei.Zhong Hui and Deng Ai made great contributions to this.But the two are suspicious of each other, and both think that the other is suspected of stealing credit.In the end, Zhong Hui reported to the Cao Wei court that Deng Ai had the ambition to occupy the middle of Shu and establish himself as king.Zhong Hui's counselors also advised him to take this opportunity to overthrow Deng Ai and kill Wei Guan, so that he can monopolize Shuzhong with peace of mind and achieve a heroic hegemony in troubled times.Zhong Hui, who had seen Deng Ai's dislike for a long time, couldn't help but feel anxious, and began to prepare for the rebellion intensively.

Zhong Hui calculated that if he reported to the imperial court, the imperial court would secretly order Wei Guan, the supervisor of the army, to investigate.As long as Wei Guan kills Deng Ai, he can accuse Wei Guan again and get rid of this powerful opponent directly.Zhong Hui knew that Wei Guan had received the imperial court's secret order, so he ran to see Wei Guan, and told Wei Guan with insinuations in his words: Deng Ai's rebellion was already a fact, if Wei Guan blindly favors, he is disloyal to General Sima, and he should and retaliate The same crime as the thief.At this time, Wei Guan, who was still very puzzled about the intention of the imperial court's secret order, immediately understood that all this was just a trap set by Zhong Hui.Wei Guan, who was well aware of the situation in front of him, knew that capturing Deng Ai at this time would only be in his own detriment, but if he immediately refused Zhong Hui's request, he would definitely be poisoned.After all, the Emperor Shan Gao was far away, and he was just a supervising army without much military power. If there was no order from the imperial court, he could do nothing here.It would be better to agree to arrest Deng Ai first, as long as it does not arouse the suspicion of Deng Ai's officers and men, it will be safer than rejecting Zhonghui.As long as he can return to the capital alive, he will still have the opportunity to report Zhong Hui's various misdeeds to General Sima.Therefore, Wei Guan was submissive to Zhong Hui on the surface, expressing that he would obey the court's order, and agreed with Zhong Hui to arrest Deng Ai and his son early the next morning, hoping that Zhong Hui would send troops to assist.Zhong Hui thought that Wei Guan had already taken the bait without knowing it, and couldn't help being overjoyed.He promised again and again, while ordering people to strengthen the surveillance of Wei Guan, while mobilizing his men to prepare to wipe out Deng Ai's party.

In the early morning of the next day, Wei Guan ordered the whole army with General Sima's order, saying that Deng Ai was rebelling, and anyone who reined in the precipice and stood on the side of the official army could be promoted to a higher rank; Ai is guilty of the same crime and punishes the three clans.In this way, Deng Ai's soldiers left Deng Ai's barracks one after another, and joined forces with Wei Guan.And Deng Ai and his son were arrested in a daze while they were still asleep.When Zhong Hui saw that Deng Ai and his son had been imprisoned, he immediately imprisoned all the generals he didn't trust, and concentrated the military power in his own hands.Then, he sharpened his sword and threatened Wei Guan to kill Deng Ai and his son and those disobedient generals.Wei Guan knew that Zhong Hui was determined to raise the flag to rebel, so he pretended to agree, using the excuse that he had worked too hard on Deng Ai's affairs these past few days and was in poor health, so he really needed to rest for a few days. Started to deal with it, while trying to find a way to inform those generals who still had real power that Zhong Hui was about to rebel.

However, Zhong Hui kept Wei Guan under strict surveillance, and Wei Guan never had the chance to inform those generals.In order to relax Zhonghui's vigilance, Wei Guan drank a lot of salt water and vomited until he was in a daze. He was already weak, and this made him more distracted like a sudden serious illness.Although Zhong Hui suspected that Wei Guan was just delaying time, the cronies and doctors he sent all believed that Wei Guan was indeed unwell and did not find the slightest flaw.Zhong Hui finally believed that Wei Guan was seriously ill, so he was less concerned about Wei Guan, and became more unscrupulous.

As soon as Wei Guan saw that the time was ripe, he quickly contacted the armies to inform Zhong Hui of the rebellion, and asked the generals of the armies to send troops to besiege Zhong Hui in the early morning of the next day.In this way, when Zhong Hui was still complacent about becoming the king of Sichuan, he was wiped out by Wei Guan's troops.

Wei Guan was able to retreat under the threat of Zhong Hui, and then seized the right time to annihilate him in one fell swoop. It must be said that he benefited from his flexible use of strategy and wisdom.In the face of an opponent who has already planned in his heart and shows his murderous intentions, he judges the situation and changes at will. The first thing to do is to think carefully and protect himself, and then postpone the time to fight the opponent as much as possible, divert the opponent's attention, and create false appearances to confuse For the opponent, buy time to come up with a countermeasure, find out the opponent's omissions, succeed in one blow, and completely change from passive to active.

Concealing the truth and deceiving the truth is also a method commonly used by shrewd businessmen.In selling products, businessmen often use camouflage or concealment to create false appearances and lure customers into the set trap, so as to achieve the purpose of selling products.

There is a company in Japan that specializes in the production of diapers. At the beginning of its opening, the company spent a lot of energy to promote the advantages of the products, but there were still very few people interested in it. Mr. Hiroshi Togawa, the manager of the company, thought hard and finally came up with a "ghost idea".

He sent his own people to pretend to be customers and line up in front of the store, creating an atmosphere of panic buying and arousing the curiosity of customers: "What are you selling here?" As a result, more and more buyers came.With the continuous sales of products, people gradually realized the superiority of the company's diapers, and the market for diapers opened rapidly.What Mr. Hiroshi Tagawa used here is a strategy of "crossing the sea from the sky".

He created a false impression by having his people line up to buy the company's products disguised as customers.This is "deception".Under the guise of this illusion, customers arouse their curiosity and desire to buy, and thus they also queue up to buy diapers, enabling Mr. Hiroshi Togawa to achieve the goal of "crossing the sea".

Advertising is also a direct or indirect application of this strategy.One of the secrets of advertising is to subtly exaggerate, use some special events and characters to exaggerate the function and use of the product, generate a sensational effect, expand the popularity and influence of the product, make the product penetrate into the hearts of consumers, and win the favor of consumers. trust, thereby increasing product sales.

Diana was once the princess of England.Her appearance and demeanor are so charming that most of the British admire her. In 1981, Diana married Prince Charles, which became news in the UK and the world.At this time, the owner of a jewelry store in London, which was on the verge of bankruptcy, believed that by capturing the public's focus on the grand ceremony and directing a wonderful commercial, he would surely be able to escape the crisis and make a fortune.He did everything possible to find a model that resembled Diana, and made painstaking imitation training on her from clothing, hairstyle to demeanor and temperament.

One evening, the jewelry store was suddenly decorated with lights and festoons, and the boss was waiting for the guests on the steps in a well-dressed manner.After a while, a limousine stopped abruptly in front of the door, and Diana slowly stepped out of the car. She smiled and nodded cordially to the passers-by.Seeing this scene, people rushed forward, scrambling to catch a glimpse of the princess, and refused to leave for a long time.Some teenagers boldly squeezed forward and kissed her hand.The police on the side of the road hurried over to maintain order and prevent the onlookers from affecting the normal activities of the princess.

The boss smiled and thanked the princess for coming to the store, and then led the princess to the counter.The salesperson brings out the most expensive jewelry such as necklaces, diamonds, earrings, and brooches to choose from.Diana looked happy, she couldn't put it down, and even claimed...

The pre-arranged TV recorder captured the scene one by one, and it was widely broadcast on the TV station the next day.Although there is no commentary from the beginning to the end, and there is no inducement advertisement, the name and address of the jewelry store are quite eye-catching.The jewelry store immediately caused a sensation in London. Those fashionable young people and those Diana fans who "love houses and crows" immediately flocked to the jewelry store. People rushed to buy the jewelry that Princess Diana admired.The boss was full of joy and came to the counter in person, overwhelmed. The turnover in just a few days exceeded the total turnover since the opening, and the business is getting better every day.

The boss used the method of crossing the sky and forcibly "grafting" the jewelry store onto Diana, thereby defrauding the favor and trust of consumers, thereby earning a large amount of profits and achieving great success.

Concealing the sky and crossing the sea, the fake show is really done, it seems ordinary, but it is where the mystery lies.In business wars, the tactics of deceiving the sky and crossing the sea can skillfully take advantage of the opponent's thinking errors and blind spots in cognition, conceal the truth with the false, and use the false to confuse the real to achieve the purpose of surprise.

Thick Black New Mysteries

The strategy of "crossing the sky and the sea" is used to make money in business. The basic idea of ​​its techniques and methods is to use "deception" to act secretly and hide your money-making attempts in obvious things to achieve your own goals.Because ordinary people often do not doubt things that are commonplace, this trick is to use people's illusion to cover up their real intentions to achieve their own goals. The strategy of "crossing the sky and the sea" is the most common in shopping malls, and it is also the most used business strategy by thick black merchants. Because of this, it is easily overlooked by people, so that it is easy for merchants to implement in their business activities to achieve the goal of promoting their products. , The real purpose of occupying the market.

Shout out to the West: the price war between the virtual and the real, the real and the fake hide their wisdom
【Zongwu Mantra】Sun Tzu said: "In combat, you always use normal soldiers to block the enemy, and use strange soldiers to win. The forms of combat are only 'odd' and 'right', but the changes of 'odd' and 'right' are endless."

Business duels, conflicts of interests, and murderous opportunities full of changes, if you carry out various business activities in the usual way, you will be controlled by others and be in a passive state.Thick and black businessmen never play their cards according to common sense, but use falsehoods, true and false means to confuse opponents and achieve the effect of winning and defeating opponents by surprise.

"Calling the east and attacking the west" is the sixth of the 36 strategies. The original text is "the enemy's will is chaotic, and there is no danger. The image of the earth and the sky. Take advantage of the involuntary."The meaning of this trick is: the enemy is in a state of confusion, disordered behavior, and chaotic will, and cannot be on guard against emergencies, that is, the phenomenon of water overflowing on the ground shown in Cui Gua; , destroy them. "Calling the east and attacking the west" is actually a concrete application of the idea of ​​"surprise, attack the unprepared" in "Sun Tzu's Art of War". It is one of the most commonly used and most successful strategies in ancient and modern Chinese and foreign wars.

In April 205 BC, Liu Bang, king of Han, defeated Pengcheng and retreated to Xingyang and Chenggao to confront Xiang Yu. In May, Wei Wangbao, who was originally an alliance with Liu Bang, surrendered to Chu with his back to Han, and sent generals Bai Zhi and Feng Jing to guard the Linjin Ferry of the Yellow River in an attempt to prevent the Han army from advancing northward. In August, in order to eliminate the troubles behind him, Liu Bang appointed Han Xin as Prime Minister Zuo, led Cao Shen and Guan Ying to lead the army to attack Wei.

Han Xin led the army to the Linjin Ferry. Seeing that the Wei army on the other side was very guarded and it was not easy to attack by force, he ordered to set up camp for the time being.On the one hand, they sent people to collect the ships, which were separated from the Wei army across the river; on the other hand, they sent scouts to spy on the upstream terrain.Soon, the scouts came to report that the Wei army's defense was very loose in the upper reaches of Xiayang.Han Xin led Cao Can and Guan Ying to inspect the terrain, but he went to Xiayang to see why Wei Jun didn't defend here. It is also difficult to float, and the river is full of reefs, and ships cannot pass at all.The two generals Cao Shen and Guan Ying shook their heads in distress after seeing it, but Han Xin frowned and thought hard for a while.Back at the camp of the Han army, Han Xin still decided to use the Xiayang River section to defeat the Wei army by surprise.Immediately, it was reported that the two generals Cao and Guan ordered Cao Shen to lead the troops to go up to the mountain to cut trees, big or small, the sooner the better; he also ordered Guan Ying to take people to the market to buy thousands of tiles, and each tile could hold two stones. .After hearing this, the two were surprised, and asked together: "What is the general's use of these things?" Han Xin said: "You don't need to ask urgently, you will know when the time comes."

Two days later, Cao Shen and Guan Ying returned to Han Xin after finishing all the necessary items.Han Xin ordered again: "The two of you will make the items you have prepared into wooden poppy. The method of making them is all in this letter. After you make it, report back immediately." After speaking, he handed a letter to the two of them.The two were ordered to go out of the tent, and immediately commanded the soldiers, according to the requirements in the letter, clamped a tile poppy with four pieces of wood, tied it firmly, and then connected the wooden poppy with ropes, dozens of them in a row, and dozens of rows respectively .Due to the rush of production day and night, after a few days, the wooden poppy has been manufactured.

Seeing that the preparations were done, Han Xin summoned two generals Cao and Guan at dusk, and ordered Guan Ying to lead thousands of troops to guard the boats collected a few days ago. Those who violate the order will be beheaded.And he himself and Cao Shen led the brigade, secretly moved the wooden poppy, and rushed to Xiayang overnight.Then command the soldiers to put the wooden poppy into the river, and each wooden poppy contains 2-3 people, paddle the water with oars, and slowly cross to the opposite bank.Because of its light weight and strong buoyancy, Muying is surrounded by wood and will not be damaged even if it hits the rocks in the river, so it successfully crossed this steep river section.

At the same time, Wei Jiang Baizhi and Feng Jing, who guarded the Linjin Ferry, suddenly heard the thunderous drums and shouts of the Han army on the other side. They thought that Han Xin was about to force the river, so they hurriedly mobilized their troops and closely watched the movement on the other side.How did they know that the Han army on the other side was just bluffing, and the real main force of the Han army, under the command of Han Xin, slowly crossed the Yellow River with wooden poppy in Xiayang, which they thought was dangerous and difficult to navigate.

The Han army crossed the river, but the Wei army hadn't noticed it yet.Han Xin led the army, and with the momentum of lightning, he went to Zhang Dong, pulled Anyi, and approached Pingyang, the capital of Wei Dynasty.After Wei Wangbao was defeated, he fled to Dongyuan and was surrounded by the Han army. Wei Bao had no choice but to dismount and capture him.In less than a month, Han Xin pacified the land of Wei.

Han Xin's success in the first battle against Wei was due to the use of the tactic of attacking the east and attacking the west.Han Xin deployed a part of his troops at the Linjin Ferry, bluffing and creating a false appearance for the enemy. The purpose was to cover up his real intentions, and then led the main force to use a tool that ordinary people did not expect from Wei Jun's unexpected place——Mu Ying, When Zai Jun crossed the river, Wei Jun was caught off guard.

Threats and bluffs are also one of the methods commonly used by merchants. This method plays a magical role in modern commercial activities. Using this strategy, merchants often succeed in the competition with their opponents and win the final victory in the business war.

In April 1985, Lou Weichuan negotiated with a Japanese company to introduce an advanced plastic woven bag production line in Qingdao.After a week of technical exchanges, the negotiations entered a substantive stage.The main representative of the other party stood up and spoke: "The production lines we distribute are produced by the three most trustworthy companies in Japan. They are at the advanced level in the 4s. The total price of the complete set of equipment is 3 million US dollars." Standing up, he said in a loud voice: "According to the information we have, the performance of your equipment is exactly the same as that provided by a certain company in your country. The equipment purchased by a certain factory in our province is half cheaper than your asking price. Therefore, I I suggest that you show us the price again." After hearing this, the Japanese representative looked at each other in blank dismay.The first negotiations have come to an end.

On the second day, the Japanese representative made a detailed list of the prices of various equipment, quoting a total price of 180 million US dollars.After heated debate, the total price was lowered to 140 million US dollars, and then to 130 million US dollars.At this point, the Japanese side stated that the price can no longer be suppressed.In the subsequent nine-day negotiations, the two sides broke down a total of 9 talks.Neither side will compromise.

How can I let the other party open the price to the lowest?Lou Weichuan thought hard.Suddenly, he had an idea and decided to adopt the strategy of "showing his appearance to the east and attacking the west", and made a negotiation with another western company.This small move was immediately discovered by Japanese businessmen, and the total price was immediately reduced to 120 million US dollars.

The price can be said to be quite good.But Lou Weichuan learned that several foreign businessmen were bidding for their woven bag production lines in Qingdao at the same time.He felt that by taking advantage of this opportunity, the price could be further lowered.During the next negotiation, Lou Weichuan intentionally threw his unzipped briefcase on the negotiation table, revealing the equipment information and photos of a certain western company.

The Japanese representative responded again after asking for instructions, asking the Chinese side not to negotiate with other manufacturers for the time being, saying that they are negotiating with various manufacturers to let several companies make price concessions together.Finally, the Japanese side announced the fifth price reduction.Lou Weichuan reacted quickly, saying that the transaction could be completed by reducing the price by another 5%.After asking for instructions again, the Japanese negotiators announced that the final asking price would be 5% lower, which was 3 million US dollars, which was only more than 110 US dollars short of Lou Weichuan's request.Seeing that this was the final price, Lou Weichuan shook hands with the Japanese representative to make the deal.

(End of this chapter)