Thick black school

Chapter 79
Hearing what he said, John seemed to be a little impressed, and he asked, "What happened next?"

"Later? Later, I applied for two consecutive patents in the company, and I went out to start a company by myself. After my business developed, I wanted to double the money back to you, but I have experienced a lot of work and life after I came to the United States. Tribulation and cold treatment, it was your $5 that changed my attitude towards life, how could I be willing to throw away this $5 money order so easily?"

The $5 I paid a few years ago became the capital to save myself in times of crisis.This is what John does in return for reaching out to others in need.

If a person wants to get help from others at a critical moment, he should make friends and burn more incense in peacetime.Although life is only a few decades, but in these decades, people's situation is ever-changing. People often say "30 years in Hedong, 30 years in Hexi". Sometimes you don't realize that the people you have helped Because the situation has become better, it will become your noble person in the future, give you some help, and make your fate turn for a new turn.

So, how to "burn incense" to make friends with more noble people on the road to wealth?The following provides you with some important skills to make friends and expand your network.

1.Build an image of trustworthiness.Han Weiting, Director of the Merchant Banking Division of Citibank in Taiwan, believes that "doing what he says" is what he most wants to look like in the eyes of others, and it is also the belief he has always pursued.And it is precisely because he "never over-commits", whether it is friends, colleagues or customers, they all trust him.

2.Increase the value of being used.To strike iron, you need to be hard on your own. If you have your own advantages, others will naturally draw closer to you and ask for you. In this way, you can gather a group of people who have a good relationship with you around you, and you can build a vast network of contacts.

3.Happy to share with others.Whether it's information, monetary benefits, or job opportunities, people who know how to share often end up with more.

4.Channels to increase your exposure. EMBA, tour groups, fitness clubs and other groups are all good channels to sell yourself to others, and they are also opportunities to build your own image.

5.Self-promotion.For example, making good use of the business card management method is a coup.The former president of Billionaire Motor Oil in France always makes a volunteer every year to exchange business cards with 1000 people, contact 200 of them, and become friends with 50 of them.

6.Cherish every opportunity to help others.Someone described Hu Xueyan in this way, "When Hu Xueyan is unlucky, he will not trouble his friends; when he is proud, he will definitely take care of his friends." Although it is a cliché to say that "the right way helps more", Cheng Yaohui, the vice president of Citibank in Taiwan, has always upheld this belief. No matter how high or low the position of the person he contacts with, he always tries to help others, so everyone always knows: "If you need something, you can go to him." This is where Cheng Yaohui's network competitiveness stands out.

Thick Black New Mysteries

There is a saying, "It is hard to find a friend in a thousand miles, and it is easier to travel if you have many friends." "It is better to walk a hundred steps by yourself than to be supported by a noble person." Modern society is a society that advocates cooperation. It is difficult to achieve success by relying solely on individuals. of.People often complain that they want to start a business, but they lack the necessary financial strength and all the conditions for success.In fact, huge resources are often around you, that is, countless "people". As long as you are good at managing and cultivating your popularity, and making friends with people from all walks of life, you can gather popularity and have an intangible wealth. With this Why worry about the lack of funds, technology, and channels, why worry about the failure of major events?The giants and rich people in the business world are all masters of "thick black" connections. Some of them are talented and proud, but more of them are people who can rely on their friends to travel around the world.

Business War Houheixue believes that you may not have a smart mind, you may not have a rich dad, and you may not have a lifelong partner who can reduce your struggle for 20 years, but you must not be unpopular and understand human relations.As long as you burn a few sticks of "incense" at ordinary times, build popularity, and gather popularity, you can also soar into the sky, become a blockbuster, and use the power of your connections to leverage your wealth and life.

Shopping malls are like battlefields, and you must be thick and black to dominate.
[Zongwu Mantra] Liu Bang is already very talented and highly educated. He broke all the five human relations of monarch and minister, father and son, brother, husband and wife, and friends, and wiped out the etiquette, righteousness, integrity and shame.

Shopping malls are like battlefields, where the law of the jungle and the strong are king.There are many military strategists in the shopping mall, and the feudal lords are divided into regimes, and bloody wars are staged every day in which the weak and the strong prevail.One of the prerequisites for business operation is that profit comes first. Without profit, business operation will lose its meaning, it will be difficult to continue, and it will inevitably lead to failure in the end.In order to obtain benefits, it is necessary to snatch a larger share from the big pie of the market.Whether you can win a larger share depends on whether you have such ability.Those who are not as capable as others will be at a disadvantage in fierce battles, and can only grab a smaller piece of the big cake, or even return empty-handed.Therefore, if you want to win in the business war, you must improve your own competitiveness, weaken the strength of your competitors, encroach on your competitors' territory, seize more shares from the market, and establish a strong sphere of influence for yourself.

The battle for hegemony in shopping malls is a war without gunpowder, swords, and bullets. The winner is the king, and the loser is the bandit.In business wars, sometimes you need the courage to be ruthless and ruthless, to control the thick with the thick, and to conquer the black with the black, instead of keeping the heart of a woman, benevolent and righteous to the opponent, and make concessions.If you tolerate the opponent's violation and attack, once the opponent succeeds, it is easy to gain an inch and attack you continuously, eventually killing you.Therefore, you must take tough measures, be quick-witted, and be one step ahead of others, in order to save the day and defeat the enemy.

Bill Gates and his Microsoft company have always been known for their brutal competition.Today, in his industry, Gates is still known for his ruthless and unscrupulous competition.In the process of cooperating with small companies countless times, as long as he found that their ideas had real value, he would remake other people's achievements into Microsoft products.

Back in the late 20s, Gates breathed a sigh of relief with the release of Windows 80, but the partnership with IBM was in crisis.When Intel introduced the 1.0 chip, IBM began designing a PC/AT based on it.Gates hoped that IBM could launch its own new products based on Intel's next-generation chip 80286, but IBM ignored it.

At this time, although PC/AT still uses MS-DOS 3.0 as its operating environment, IBM and Microsoft agreed to develop OS/2, an extended version of DOS.Gates advocated using the soon-to-be 80386 chip as the operating basis, hoping to have a better graphical user interface; but IBM emphasized that the new operating system must work for the 80286 chip, and OS/2 must adapt to this doomed chip.Gates did not want to tear himself apart from IBM, so he quietly sent personnel to participate in OS/2. Since 1986, he began to secretly reduce the participation of personnel and strengthen the development of Windows 2.0.

At this time, Compaq took the lead in launching the 80386 microcomputer, and soon Apple launched the Macintosh machine, which gave IBM another blow with its excellent graphical user interface. Only then did IBM realize how important Gates' advice was. IBM chief Lauth told Gates that IBM also wanted OS/2 to run on the 386 chip.This means that MS-DOS is going to withdraw from the IBM PC field, and the shrewd Gates agreed!

Although the introduction of OS/2 will threaten Microsoft's system software market, but before OS/2 can eliminate MS-DOS, Gates himself will develop something new to eliminate it.By 1987, the outlook for the OS/2 project was even more dire, and with the mediocre market response to Windows version 1.0, many believed that Windows was dead.Gates adhered to the principle of Windows first and IMB second, and launched Windows 1987 and Windows 10 in October 2.0.

Dissatisfied with IBM, compatible machine manufacturers Compaq and Hewlett-Packard immediately announced support for Microsoft Windows version 2.0.While IBM's new operating system was no slouch, when it launched, Windows already had a fair share of the market. The price of OS/2 is too high, and there is not enough application software to support it. It is not easy to expel DOS.The business prospects of Microsoft's development of Windows are obvious. DOS still occupies 66% of the market, and Windows will run under DOS.The commercial profits were so great that Gates dared to take the risk of a full-scale rupture with IBM.Gates bet on Windows 3.0. On May 1990, 5, Windows version 22 came out.Since then, IBM personal computers and their compatibles have entered a new era. Version 3.0 was named the best software that year.Microsoft's huge investment has paid off hugely.

Business competition does not believe in tears, and market competition does not sympathize with the weak.In this increasingly competitive world, maybe yesterday you were still a leader in the business world, but one careless step can cause you to lose out in Maicheng and retreat behind the scenes tomorrow.

There was a time when, thanks to Woodard's efforts, Boeing ushered in a new peak of development as the world's aviation industry gradually recovered.However, there were unpredictable circumstances. At the time when Boeing was at its most brilliant, the four major industrialized countries in Europe, Britain, France, Germany and Spain, jointly established Airbus. The A300 series Airbus produced by the company occupied a considerable share of the world market. It poses a huge challenge to Boeing's dominance.

In 1997, Boeing and McDonnell Douglas, another giant in the aviation industry, broke through the obstruction of the US domestic "anti-monopoly law" and the European Union, and realized the "merger of the century" in the aviation industry.Theoretically, the new company's share in the global aircraft market has reached 77%. This unprecedented monopoly advantage makes everyone believe that this new aviation giant will become the "big mac" of this industry. Seize the top spot, and may even crush the only competitor - Airbus Group.However, contrary to people's expectations, a year later, Boeing's order was surpassed by its biggest competitor, the European Airbus Group, for the first time.

According to the annual report released in August 1998, in the 8 fiscal year, Boeing experienced its first deficit in 1997 years, with a loss of up to 50 million US dollars. In the first quarter of 1.78, the profit fell again by 1998%.The poor conditions were mirrored in the stock market, with Boeing shares down 90% over the year.You know, countless experts pointed out that "the aviation industry is now the last growth industry among traditional industries." Under such a good situation, Boeing, like the so-called "unsinkable Titanic", encountered an iceberg during its maiden voyage. .

As the president of Boeing Commercial Airplanes, Woodard is naturally to blame.However, objectively analyzing the reasons, problems such as insufficient production capacity and unexpected requirements of industry managers cannot be reversed by one person.

Although many experts, including Woodard, predicted that the world aircraft market would boom, no one expected that the climax would come so quickly.Boeing's orders once jumped from 1994 in 124 to a record 1996 in 754. However, the joy of short supply quickly turned into distress.

In the early 20s, when the U.S. economy and the world aviation industry were in depression, Boeing cut a large number of employees and some contractors in order to reduce intermediate links, reduce costs and improve competitiveness.But now the situation has suddenly changed. Boeing did not expect it. Skilled employees were fired and could never be recruited again.It is also difficult for contractors to adapt. Aircraft lacking parts can only lie on the production line in a hurry.The newly recruited employees are not only slow to work, but also extremely error-prone.The "Boeing NG90S" launched by Boeing is very popular in the market, but the production quality is problematic. In early July 777, due to the sudden engine failure of two European airliners of this type in flight, the US Federal Aviation Administration ordered the US The airline replaced the power system of this type of aircraft; some delivered aircraft forgot to install electric lights in the toilet.This has poured cold water on Boeing, whose output has just reached an all-time high in June.

Faced with the various situations of Boeing, many loyal old customers have placed orders with Airbus Group, which is more guaranteed in terms of delivery.British Airways just signed a $38 billion order with Airbus, and in early July, American Airlines, which had promised to buy 7 planes, returned another 400.Not to mention the loss of customers, Boeing only compensated for the loss of delays as high as 30 million U.S. dollars.

Cost is also a "bottleneck" for Boeing.During the downturn, Boeing did not hesitate to fight a "price war" with low prices and high rebates in order to compete with Airbus and McDonnell Douglas for customers.In 1995, Boeing won the race for 55 SAS planes, but it paid a high price.Not only pay the other party a rebate of up to 38%, but also form an unwritten rule that as long as it is a bulk order, the selling price can be at least 5% lower than the standard price.For Boeing, this kind of competition is like seeing an iceberg ahead, and they can only helplessly hit it.

Of course, Woodard also understands the current situation. He has already started from reducing costs and plans to reduce manufacturing costs by 25%.In the design process of the "Boeing 777" wide-body airliner, Boeing has adopted computers, removed all unnecessary compositions and large models, and removed those excessive configuration options.In order to increase production and eliminate confusion in the internal production management structure, in October 1997, Boeing even suspended the "Boeing 10" and "Boeing 747" production lines for nearly a month.This further exacerbates the backorder situation, but what better way to do otherwise?
As the captain of the huge ship Boeing, Woodard's navigation and driving errors are also obvious for the bleak situation in front of him.

Woodard himself is a well-organized person, his desk is spotless, his favorite is the logical music of Bach and Mozart, and his conversation is full of engineering and scientific language that is "close to theoretical perfection".He does believe that the world is rational and that with enough tools, planning, calculations, and problem solving, difficulties can be overcome.He looks down on his European rivals, arguing that Airbus will succeed only through discounts and ties.This made him miscalculate the development of the situation and the capabilities of the opponent.

While engaging in a "price war" with his opponents, he advocated the development of new products, and made all these as perfect as possible, becoming "another successful example of occupying the market with technology and services."However, the rapid changes in the world aviation market made the Boeing production method he advocated very unsuitable.What Boeing is proud of is the world's largest "Boeing 747" airliner, which Boeing calls "the perfect combination of 6000 million parts integrated in the aircraft".Boeing provides customers with 38 kinds of instrument panels and 109 kinds of white fuselage designs. Such an overly generous design consumes a lot of Boeing's production time, is time-consuming and laborious, increases costs, and does not recruit at all. Buyers love it.Lost time means lost opportunity and money.But Woodard's strong self-esteem and excessive self-confidence convinced him that as long as there were enough workers, overtime, and reasonable arrangements, it would be no problem to cope with the immediate production problem.Although he also took steps to increase production, his main focus was to redesign the basic production process. In this way, he tried to fundamentally reduce costs and speed up manufacturing, so as to win the future once and for all.This kind of thinking is not wrong, but does he still have enough time?It was not until the beginning of 1998 that he fully realized the seriousness of the problem and turned to fully invest in increasing production, but it was too late.Woodard finally collapsed before his "root cause" therapy took effect.

On September 9, the Board of Directors of Boeing Group decided to revoke Woodard's position as president of Boeing Commercial Airplanes, and Woodard was "laid off" sadly.

Business competition, the jungle of the jungle preys on the strong, and the strong survive.Business competition does not sympathize with the weak, and does not believe in tears. In the cruel and tragic competition, if you want to avoid being defeated and annexed by your opponent, you must get rid of the benevolence of women and adopt more cruel methods. For opponents, those that should be eliminated must be eliminated, especially It is when encountering a strong enemy that you must resolutely fight back, otherwise there will be endless troubles.

Thick Black New Mysteries

Competition in shopping malls is a battle for interests that can either be won or lost. When you meet on a narrow road, the brave wins. Whoever has the most strength will be able to defeat the opponent and become the winner; .In a shopping mall full of strong players, if you want to avoid being defeated or annexed by your opponents, you must master a set of thick black business warfare tactics to defeat the enemy, resist the opponent's attack, and attack the opponent without losing the opportunity.If you are soft-hearted, sympathetic to the weak, and neglect to take precautions, you will miss the opportunity of a good fighter, causing the opponent to become full-fledged and become the biggest threat on your way forward.Appeasement and concession to the opponent is cruelty and harm to oneself.The first strike is the best, and the second is to suffer. The business war thick black theory believes that in the tragic business war, every money must be earned and every profit must be fought. For obstacles on the way forward, one must make one's face thicker. Let your heart become a little harder, kill your competitors, eliminate them and annex them, so that you can be in a strong position in the market.

Concealing the sky and crossing the sea, creating false appearances in broad daylight.
(End of this chapter)