Thick black school

Chapter 78
——The shopping mall is a battlefield, and the thick and black talk about heroes
Integrity is the foundation of doing business, kindness is a good way to make money.
[Zongwu Mantra] The word thick black was born from a private character. It cannot be said to be good or bad. This is what my classmate friend Xie Shouqing wrote in "Thick Black Studies": "It's like a sharp blade. If you use it to kill thieves, you will be good. If you use it to kill good people, you will be evil. What is the difference between good and evil? Therefore, if you use thick black for good, you are a good person, and if you use thick black for evil, you are a wicked person..."

When it comes to doing business, people will think of the well-known saying: "No business, no fraud." It seems that to be a businessman, you have to be treacherous and shrewd, but if you are kind, it will be difficult to do business and you will not be able to make money.As a result, many businessmen try their best to take advantage of plunder, swindle and abduction, put up big signs and raise prices; The purpose is to make money, as long as you can make money, it doesn't matter if you cheat.

Business War Thick Heiology pointed out that it is legitimate and beyond reproach to adopt some necessary exaggerated practices in business operations, but there must be a bottom line. For customers, this bottom line is not to harm their interests; Do not violate the morality of being a human being; for society, it means not violating the legal system.The first key to doing business is to be honest and kind. Only when you treat people with sincerity and do business with kindness can you make a big business. Falsification can only be a one-shot deal, and it will eventually self-defeating and fail miserably.Treating each other with sincerity and gaining trust from others is the foundation of being a human being and the guarantee of doing business.In business, one promise can be exchanged for unlimited business opportunities, and in business, one can win unlimited good fortune by practicing one's word.The so-called exchange of heart for heart, sincerity for sincerity, sincere sincerity, and gold and stone are the same, and this is the truth.

Among Shanxi merchants, there is a big family named Li's family.From the eighth generation of Li Yongshan, the Li family has inherited the legacy of farming and family inheritance from their ancestors, focusing on small handicrafts, struggling for a living and starting a business for several generations, managing the family diligently and being good at financial management, which laid the original foundation for doing business. In 1805, No.13 Li Wenbing was born. In 1821, at the age of 16, Li Wenbing started his business career by selling homespun cloth at fairs.

In 1823, Li Wenbing received news that the three borders (Jingbian, Anbian, and Dingbian) in northern Shaanxi near Ningxia, Inner Mongolia, and Gansu could not grow cotton due to the barren land and cold climate. Most of the people were dressed in rags. To cover a broken quilt, there is a great demand for homespun cloth, and the price is several times higher than that of the local area.Li Wenbing decided to use the savings he earned from setting up a stall to buy homemade cloth, and organized caravans to run to the "three sides".Because Li Wenbing is kind and sincere, he runs the homestead smoothly and has a lot of accumulation in his hands. In 1827, in order to further expand the business, Li Wenbing and his younger brothers Li Wenwei and Li Wenjie began to set up villages in "Sanbian", and the business grew bigger and bigger. After 1830, Li Wenbing separated the business from his younger brother. He gave the two easy-to-do business to the two younger brothers, and kept the difficult business to himself, and took part of the debt.Li Wenbing was busy with housework to pay off his debts, and his business has since been in a downturn.The two brothers Li Wenwei and Li Wenjie started to set up the "Respect and Faithfulness" business in Yanjing Village, and they changed from a vendor to a merchant, with "faith, righteousness, sincerity, respect, humility, and harmony" as their business philosophy.Because of the leading role of righteous characters, proper employment of people, genuine goods at a fair price, and no deceit, it has won wide acclaim in the society.

In 1852, the semicolon of "Respect and Faithfulness" gradually developed to Xi'an, Pingliang, and Lanzhou, and in 1862 to Xining and Yinchuan. Beijing goods, medicinal materials, cloth, tea, wine, cakes, ticket numbers, etc. The "Jingxinyi" firm stipulates that dividends will be settled every three years. After deducting the total share capital and "Fortune shares" from the total income of the three years, the balance will be distributed to shareholders and human resources according to the number of shares.Due to the emergence of manpower stocks, the enthusiasm of operators has been improved and the stability of commercial backbones has been consolidated.

Around 1865, the "Jingxinyi" firm followed the rule of dividends every three years, and shareholders paid one share per son, and each of the dividends they distributed developed their own firms.Li Wenwei's business mainly developed in Xiezhou, Xi'an, Pingliang, Lanzhou, Yinchuan, and Xining, and later developed to Shanghai, Tianjin, Wuhan and other places.There is a "Jingshengyong" business name in Tianjin, and there are perennial stores in Wuhan and Shanghai.Yinchuan has a "Jingyitai" firm, which later developed into the first of the eight major firms in Ningxia, with assets of more than 60 yuan (silver dollars).

The more than half a century from 1862 to 1937 was the heyday of the Li family's business, with total assets amounting to several million yuan (silver dollars).Li Wenwei and Li Wenjie not only bought shares in the head office, but also had their own business names.Li Wenwei founded "Jingyitai", and Li Wenjie founded "Changshou East" (mainly Sichuan and Guangxi medicinal materials and groceries) in Yanjing Village. "Gongshengming", "Changhengdong" and "Changfengdong" mainly purchased cotton, Jiangzhou bank mainly used exchange, and Xiangfen's "Hengji Pharmacy" and grain store were also famous at that time.

The main reason why the Li family's business is prosperous and prosperous is generosity and honesty, with faith first.

To do business, you have to deal with people and deal with all kinds of people.Some of these people you know, but most of them you don't.Regardless of whether you know each other or not, you must treat each other sincerely and show your responsible side, so as to develop a good relationship. With the relationship, the business will be easy.

Deeply influenced by Confucian moral thought, Li Ka-shing paid attention to cultivating his character of sincerity, responsibility and kindness.He said: "Whether as a person or as a businessman, morality always comes first. My achievements today are the result of a kind of personal morality and even social morality."

When he was young, Li Ka-shing used to work as a waiter in a teahouse.Once, when he was pouring water for a guest, he accidentally spilled it on the trousers of the tea guest.This was a serious dereliction of duty. Li Ka-shing was terrified and stood there like a stake, at a loss.In that era, tea customers were the bread and butter of the teahouse, and they were the uncles who served the waiters. If they met picky tea customers, the waiters would be in danger of losing their jobs.

At a critical moment, the boss ran over. He was about to scold Li Ka-shing, but was stopped by the tea customer: "I accidentally touched him, so I can't blame this young master." I was ashamed to criticize Li Ka-shing, so I kept apologizing to the tea customers.He was ready to accept the scolding, but he was tolerated. Li Ka-shing recalled what happened just now, feeling inexplicably moved, and kept thanking the tea customer for his kindness.

Afterwards, the boss said to Li Ka-shing: "I know that you poured water on the customer's trousers, and you must be careful in doing things in the future. If there is any mistake, you must quickly apologize to the customer. Maybe it will be a major incident. Today's incident The guest was kind, so you were spared."

Back home, Li Ka-shing told his mother about it.After listening to the mother, she said earnestly: "Bodhisattva bless you, the guests and the boss are good people. You have to remember that if you sow melons, you will reap melons, and if you sow beans, you will reap beans. If you do good, you will be rewarded with good, and if you do evil, you will be rewarded with evil. Do anything in the future. , you have to treat people with sincerity, and have more kind thoughts in your heart, and there will be good returns."

Li Ka-shing kept his mother's teachings in mind and engraved the kindness and good deeds of the tea customer in his heart. On the one hand, he used it as a role model for his own actions, and on the other hand, he dreamed of finding this kind tea customer one day and caring for him.Later, when Li Ka-shing stepped into the mall, no matter he encountered difficulties or his business flourished, he always kept the kindness in his heart, treated each other sincerely in his interactions with others, and dared to take responsibility when encountering things.In this way, others look at Li Ka-shing differently and are willing to associate with him, cooperate with him, and even offer help.Li Ka-shing is proud of himself in the mall, and his business is getting bigger and bigger, which has a lot to do with this.

It can be said that honesty and morality are the cornerstones of a person's business, and reputation and image are the foundation of business operations.Well-known entrepreneurs in ancient and modern times, both at home and abroad, all emphasize reputation first, loyalty first, and take "trust" as the foundation of their lives.As long as you promise something, you must "keep your word and act with resoluteness." The so-called "Jibu Yinuo" is because he has generally won people's trust, which laid the foundation for him to display various strategies. "Winning trust with sincerity", we must first gain the trust of consumers.In the buyer's market situation, if an enterprise wants to survive and develop, win over consumers and win their trust, it must be honest and trustworthy.

During the Warring States period, Shang Yang carried out reforms.In order to win the trust of the people, he first did something to establish trust.One day, he pointed to a three-foot-long wooden pole at the south gate and said, whoever can move it to the north gate will be rewarded ten gold.Many people don't believe it, thinking that this piece of wood can be carried by a child, so how can it cost ten gold?Shang Yang also said: "Anyone who can carry it will be rewarded fifty gold."At this time, with the mentality of giving it a try, someone carried the wood to the north gate.As expected, Shang Yang rewarded this person fifty gold.Only then did the common people believe it, saying: "Shang Yang is a man who keeps his word." At this time, he carried out the reform again, and everyone in Qin believed it, and the reform was carried out quickly.

Looking at the modern commercial market, the battle of reputation has become the key to the survival of enterprises, and winning the trust of the people has become an important means of enterprise development. "Everything that is promised must be done."This is what a contemporary businessman must do.

1968年，日本商人藤田田曾接受了美国油料公司订制餐具300万个刀与叉的合同。交货日期为9月1日，在芝加哥交货，要做到这一点就必须在8月1日从横滨出货。

Fujita organized several factories to produce this batch of knives and forks. Due to their repeated delays in work, it is expected that they can only be delivered by air by August 8.Fujita rented a Boeing 27 cargo plane of Pan American Airlines for air transport, and paid 707 US dollars (3 million yen) for air transport, and the goods arrived in time.Although the loss was huge, it won the trust of customers, maintained a good cooperative relationship, and guaranteed its reputation.

Famous entrepreneurs like Fujita regard reputation as the only life of the company, and are willing to lose in order to maintain reputation. Such a move is really admirable.

For short-term interests, some companies manufacture and dump low-quality products in large quantities, and smash their own famous brands.

Thick Black New Mysteries

Although shopping malls are like battlefields, only by being shrewd, sophisticated, and calculating can you make a profit, but all of this is based on the premise of being honest and kind. "Honest" is not "dumb" or "rigid and dull", but to be kind to others and respect customers after clarifying various interests, so as to open up avenues of wealth.On the contrary, if you think that you are smarter than others, and that everyone else is a fool, you can only "be smart and be mistaken by cleverness", which will end in vain.

"Food is the most important thing for the people, and trust is the foundation for business." Throughout the ages, "integrity" has always been regarded by the Chinese as the foundation of self-cultivation and a code of ethics for dealing with others.Confucianism emphasizes that "the people cannot stand without trust", advocates that "goods are genuine at a price, and children and old people are not deceived", and requires businessmen to be "honest and sincere".The thick black theory of business warfare believes that the more developed the commodity economy and the stronger the commercial spirit, the more we must abide by our credit. The phrase "no business, no fraud" does not reflect the essence of business, nor does it meet the fundamental requirements of a market economy.In fact, the essence of business is trust, not treachery.Successful entrepreneurs are all soberly aware that only sincerity and trustworthiness will bring higher reputation and lasting profits to themselves and the company.

Strong karma, wealth and wealth.
【Zongwu Mantra】Lao Tzu said: "Tao begets one, one begets two, two begets three, three begets all things."

A survey report published by the Stanford Research Center in the United States pointed out: 12.5% ​​of the money a person earns comes from knowledge, and 87.5% comes from relationships.In business, relationships play an important role in one's achievements.There is also a common saying in the business world, "First-rate talents pay the most attention to popularity." In fact, the implicit meaning of this sentence is that only people who pay the most attention to popularity can become first-class business talents, have more opportunities, and create more wealth.

Popularity is a delicate thing.The society we live in is a society of interpersonal communication. The human world is densely woven with a web of karma. Each of us is a knot in this web of karma. We can connect with many people by climbing the net.If we can establish good interpersonal relationships with so many people and make them friends who can help in their careers and help take care of your customers in business, then your road to wealth will be much smoother.

As the saying goes, "Only by casting a wide net can you catch more fish." Business War Houheiology clearly pointed out that the better your popularity, the more people you know, the wider and wider your network of contacts, the more likely you will win wealth Opportunities favored by God.Having a broad and powerful network of people is equivalent to owning an intangible huge property. Using this as capital, no matter which field of business you operate in, you will open up a broad road.Therefore, in normal times, it is necessary to form a strong relationship with all kinds of people, "climb the dragon and attach the phoenix" to all kinds of people, store a passbook with a huge amount of contacts for yourself, and play its role when necessary.

One of the famous four sons of the Warring States Period, Meng Changjun, was a thick black interpersonal master who was good at making friends.

Lord Mengchang is a minister of the clan of the Qi State. He has a bold personality and donates money generously. He "makes friends all over the world and sincerely invites guests from all over the world." There are thousands of people, known as "Three Thousand Diners", famous all over the world.Everyone felt that Mr. Mengchang was very kind to him, and was very grateful to him, thinking how to repay him.

Because of Meng Changjun's fame, the king of Chu hired him as his prime minister.I don't know how many years he has been doing, and Mr. Mengchang returned to Qi State again.King Qin also heard about his talent and insisted on hiring him as Minister of Qin. At this time, Qi State probably also felt the crisis of brain drain and expressed his disapproval.King Qin decided to send Lord Jingyang to Qi State as a hostage, and Lord Mengchang to Qin State as a chancellor.In the second year, someone said bad things about Lord Mengchang to the king of Qin, saying that Qin, the prime minister of Qi, would definitely come first and then Qin, which is very dangerous.So the king of Qin arrested Meng Changjun and appointed Lou Huan as his prime minister.

At this time, so many diners raised by Mr. Mengchang are in a hurry. It has been delicious and delicious for many years, and it is time for it to work!So someone came up with an idea to find King Qin's favorite woman and let her blow the pillow, she should take care of things.Finally, the beauty agreed to help, but there was one condition: she wanted a pure white fur coat.This coat is rare in the world, but Mr. Meng Chang has one, but he has already bribed the King of Qin.At this time, a good thief appeared. Maybe this old man has been eating and drinking for many years without a chance to show his skills, but now the opportunity has really come!Finally, this poor eater defied those who usually looked down on him with a high air, and risked his life to steal this coat that could save many lives.The beauty was very happy to get the coat, and she didn't break her promise, and she worked hard on the bed and pillow. The King of Qin also had no idea. First, he heard that Mr. Mengchang was talented, so he insisted on hiring him with a high salary; ;The beauty agreed to release as soon as she said it; she immediately regretted it after she was released!So he sent people to chase after Meng Changjun.

Meng Changjun and his party just arrived at the Chengguan. Fortunately, there was no phone at that time. The gatekeepers did not know that the King of Qin had sent someone to chase them, but it was not yet dawn. According to the regulations, the switch can only be opened after the cock crows. It is still early before dawn. Chasing soldiers It's coming soon!This is how to do ah!So there was another gentleman who was good at ventriloquism among the diners, and he learned a few chicken crows, and the effect was very good. All the pheasants and chickens crowed together, so the city gate was opened and they escaped smoothly.

Mr. Mengchang made a lot of friends in peacetime, and played a role in times of crisis.Therefore, every move we make in the world, and the big or small people we come into contact with are likely to become the key factors for future success or failure.In business activities, everyone you know may also have an important impact on your future business, so you should pay attention to making friends with all kinds of people in normal times. Once you encounter urgent matters and need help, you will You can borrow the help of others to solve your own difficulties.

John is a lawyer in a small town in the United States who specializes in handling immigration matters and cases.Through his unremitting efforts, his career has been very successful.However, unforeseen circumstances happened. When John's career was in full swing, he made a mistake and decided to invest all his assets in stocks, and almost lost all of them overnight.What's more unfortunate is that due to the revision of the US immigration law, the employment-based immigration quota has been reduced, and his law firm's business has been sluggish.John is broke.

He suddenly became penniless, and when he was worrying about his livelihood, he unexpectedly received a letter from a company president.The letter stated that the two companies under him would welcome him as a lifelong legal representative at any time, and would be willing to donate 30% of the company's shares to him free of charge.

John couldn't believe his eyes, how could there be such a good thing in the world?Or who is kidding yourself?Anyway, he decided to find out.He came to a well-decorated company according to the address on the envelope, and he was received by a middle-aged man, who must have been the president who wrote him the letter.

Confused, John is sure he doesn't know the president.The president looked at him with a smile and said, "Mr. John, do you still know me?" John shook his head.I saw the president take out a crumpled 5 yuan money order and a business card with John's name and address written on it from the huge desk drawer.John glanced at it, it was his business card and handwriting, but he couldn't remember when and where he met this gentleman.

John said, "I'm sorry, sir, I really can't remember."

The president said: "I came to the United States 13 years ago and planned to apply for a work card with only 5 dollars in my body. But before I went to the office, I didn't know that the work card had risen to 10 dollars. When it was my turn At that time, the office was about to close, but if I did not apply for a work card that day, then my position in the company would be replaced by someone else. At this time, you handed over 5 dollars from behind. At that time, I asked you to leave your name, Address, so that the money can be returned later, when you left this business card..."

(End of this chapter)