Thick black school

Chapter 82
Although the shopping mall is like a battlefield, it is not a battlefield after all. Different companies in the same field compete in the market. The result should not be that both sides suffer, nor should one side swallow the other. Instead, everyone eats a piece of cake, and both parties benefit.Modern competition is no longer "life and death", but a higher level of competition and cooperation. What modern enterprises pursue is no longer "single win", but "win-win" and "multi-win".

As some treacherous ministers in history, most of them also know such a powerful relationship, which is a win-win situation.

He Shen under Qianlong is a person who knows how to use his power to trade with others to obtain a win-win situation.Most of the people gathered around Heshen are villains who are stalking and greedy for money. To win them over, Heshen must be able to let them get what they want.Then, this kind of relationship based on mutual utilization can be maintained for a long time.

Su Ling'a, who became the minister of the Ministry of War, the Ministry of Households, and the Ministry of Industry, was cowardly and incompetent because he flattered Heshen. He only knew how to love money. , not just for his own desire for power, hoping to become an official, but because he knows that power in his hands means money, and the generous "gift money" he offered to Heshen, and a word from Heshen, can give him ten thousand dollars. Earn back multiples, dozens of times.

Although Su Ling'a holds great power as a minister of the Ministry of War, he is not satisfied, because being an official in the court is not as easy to extract money as being a local governor.He sent another great gift to Heshen, asking Heshen to find him a governorship.As expected, He Shen did not disappoint him, and he explained to Qianlong that Su Ling'a was an honest official, and how shrewd and capable he was in handling affairs, which was enough to take on a big responsibility.Qianlong almost obeyed Heshen's words, and secretly praised Heshen for his hard work for the country and the community. He never forgot to recommend talents and talents, and soon appointed the old and incompetent Su Ling'a as the governor of Liangjiang.Su Ling'a took up the post with satisfaction, and the local admirals, academics, chief envoys, inspectors and other officials came to pay a visit to the new governor. The first sentence they said when they met was: "The emperor is so kind, I ordered Yu to find the coffin." He asked his subordinates for money in person.The subordinate officials naturally did not dare to be negligent, and a letter of silver flowed into Su Ling'a's pocket like this.

Su Ling'a was still not satisfied, and even single-handedly created a huge injustice case for money.

Jiangsu and Zhejiang are located on the coast. Since the middle of the Ming Dynasty, Japanese pirates have often invaded and plundered the properties of coastal fishermen. There are also local pirates colluding with Japanese pirates. In the fish and meat village, all kinds of crimes are committed. Therefore, the pirates have always caused complaints from the people.Yang Tianxiang, the general of the Governor's Mansion of Liangjiang, is a man of integrity, dedicated to eliminating harm for the country and the people, and after exhausting all his efforts, he finally captures the bandit leader Li Yuanlong, escorts him to the Governor's Mansion, and entrusts him to Su Ling'a for punishment.Li Yuanlong was cunning and changeable. He refused to admit that he was a pirate. He only said that he was a good citizen of Anshun. Because of his rich family property, he coveted for pirates for a long time. After many failed attempts, he colluded with Yang Tianxiang and put him to death.Secretly, Li Yuanlong ordered his subordinates to send Su Ling'a 5000 taels of silver, more than a dozen pearls and a rare coral.Faced with such a generous bribe, Su Ling'a, who regards money as his life, has long since forgotten right and wrong, and firmly believes that Yang Tianxiang has colluded with pirates, framed good people, and pretended to be a leader in the army.The official document was reported to the imperial court, and there were voices of opposition from the ruling and opposition parties. Only He Shen insisted on the original sentence of Su Ling'a and issued an order.Yang Tianxiang was finally killed in Huangquan, which became a big unjust case, while the bandit leader Li Yuanlong continued to escape justice and commit crimes.

On the day of Yang Tianxiang's Fa-rectification, people were outraged. Zhao Lian said in his "Xiaoting Miscellaneous Records": "The six battalions held a joint sacrifice, and the cries shook the sky, almost to the point of radical change." After He Shen was recommended to the cabinet as a bachelor, "Long Zhongmu couldn't recognize relatives and friends, and his actions depended on others' support. Hong Chang, the master of Yaohua, laughed and said to Yu, 'this is a living puppet show'".It was such a person who later became prime minister under the strong recommendation of He Shen.

On the one hand, it is because of He Shen's high position and power, covering the sky with one hand;Bribing Heshen, as long as he is satisfied, most of the bribers can achieve their goals.Therefore, many officials, large and small, are eager to find an opportunity to show their sincerity to Heshen.When it comes to festivals, in front of Heshen's gate, there is always a long line of people holding gift lists and looking forward to it. There are all kinds of gifts from all over the world, which is dizzying.In addition to the white silver taels, there are more rare treasures and rare antiques, so that when Emperor Jiaqing searched Heshen's family property, many items found were even rarer than those hidden in the palace.Even so, there are still people who show courtesy to He Shen whenever they have the opportunity.When Heshen's wife, Mrs. Feng, gave birth to his second son, officials from all over the country were moved by the news, and gift-giving convoys flocked to the capital from all directions.

The Heshen clan was not very populated, and his younger brother Helin had only one son. After his son Fengshen Yinde married the princess, he had no heirs for many years. Heshen always hoped to have another son so that he could inherit Own wealth.Tian fulfilled people's wishes, and when He Shen was getting more and more confident, his wife Feng gave birth to another son.Immersed in great joy, He Shen held a grand full moon celebration for the youngest son. Princes, ministers and a large number of officials in the foreign governor's mansion and counties all sent congratulatory gifts.Clothes, accessories, gold ingots, silver ingots, etc. were continuously delivered.All officials, big and small, knew how excited Heshen was to have another son at the age of 45. If they could please Heshen in this matter, it would be more effective with less effort.Sure enough, after a hundred days of Heshen's youngest son, there was a major transfer of officials from the palace to the local court.

Heshen shares wealth with others through power transactions to achieve a win-win goal, while businessmen can achieve a win-win goal by separating interests from others.Personal strength is sometimes difficult to achieve the fullest success, and at this time, don't begrudge what you have already got.Allying with others is not about letting others take what you have, but about getting more of it.

Marks & Spencer is the largest clothing and food retailing company in the UK. It has more than 260 stores across the UK, receives 1400 million customers every week, and makes an annual profit of 2.4 million pounds.The owner of this industry made his fortune through joint ventures at the beginning, and eventually became a large company that ranks among the world's famous industrial and commercial enterprises.

Max-Spencer Company, from the name we can tell that the founders of the company are two people, one is Max and the other is Spencer.

Max, who was born in a poor family in Poland, was Jewish.His mother died prematurely due to dystocia, and Max was raised by his older sister. At the age of 19, he has become a strong youth.A strong sense of responsibility made him feel that he could no longer rely on his family, so in 1884, he went to England alone to try his luck.

When he arrived in Leeds in the north of England, he was penniless and unable to speak the language. One can imagine the hardships.But fortunately, Leeds has a large concentration of Jews who are happy to take care of new natives.Dewhurst, a rich Jewish businessman in the city, specializes in wholesale department stores. He felt that Max was a loyal man, but it was difficult to find a job because he didn't know English, so he offered to lend him 5 pounds and asked him to do a small business to support him. Life.

You know, £5 was not a small number at the time.When Max got the "huge sum of money", he was ecstatic and decided to use the money to do something big.Due to the language barrier, it was difficult for Max to bargain when selling goods. Therefore, all the goods he sold were priced at 1 penny, and he put up a sign "No need to ask the price, 1 penny per item" to attract customers.Sure enough, many customers came to patronize this open-air stall.His selling principle is different from others: others always hope to sell the goods early, but he always collects all kinds of good goods and puts them on the booth, and then sells them at the same price, using the open-shelf display method to let customers freely pick.

The hard work paid off, and two years later, Max's business has developed to a certain extent.Max was not intoxicated, but immediately seized the opportunity to open the "Penny Market" to Yorkshire and Lancashire, and hired a group of girls as salesmen, while he ran around all over the place.Due to the rapid development of the business, Max felt more and more that the funds and capabilities were not enough to cope with the current situation.After calm thinking, Max made a decisive decision and decided to ask the wholesaler Dewhurst to form a joint venture with himself to further expand the business.At this time, the £5 owed by Max had already been paid off, so the other party was no longer a creditor.But Dewhurst had no intention of being a retailer, so he introduced his bookkeeper, Spencer, to Max.Spencer invested £500 into the "Penny Bazaar" and became its partner.

Spencer is a native Englishman with a business mind.Under his planning, "Penny City" developed faster.By 1930, the number of "Penny Bazaars" had grown to 36, and the "Marx-Spencer" signboard of the stores had become well-known, and a department store was opened in London.

After some twists and turns, Max's only son Simon became the chairman of the board of directors of the "Marks-Spencer" company. In 1926, the company once again faced difficulties at the beginning: when Simon returned from his inspection tour in the United States, he planned to expand his plans and plan to raise funds to open a new store and expand the shop of the London head office. too hasty.Simon felt alone and helpless.

Just at this time, Simon's brother-in-law Easley joined the board of directors as a director. He, who had been assisting his father in business, was very sympathetic to Simon's situation.For the benefit of friends and family, he expressed his willingness to quit his original job and join hands with Simon in London.Simon was naturally overjoyed, and immediately decided to appoint his brother-in-law as the vice chairman and general manager of the board of directors.The two work in the same office.After the two cooperated, Easley strongly supported Simon's expansion plan and opened three additional stores in one go.Since then, the "Marks-Spencer" company has been booming.Especially in the 1956 years from 1966 to 10, the company's annual sales jumped from 1956 million pounds in 1.19 to 1966 million pounds in 2.38.

It can be seen that the two leaps of the "Marks-Spencer" company benefited from the timely "joining forces" with others, and the strength of the company continued to grow through joining forces with others.

In doing business, by cooperating with others, you can achieve the effect of mutual benefit, symbiosis and co-prosperity.Li Ka-shing strongly advocates this approach.He believes that when both parties in trade observe the principle of reciprocity, it will evolve into a free trade relationship; on the contrary, if one party does not abide by the principle of reciprocity, protectionism will form.Opening the door to the other party is not only conducive to absorbing the other party's favorable aspects, but also conducive to exerting one's own advantages. It can be said that this is a very effective business principle.Li Ka-shing believes that business cooperation should help competition.After the alliance, the competitiveness will naturally increase, and it will be easier to win against the same competitors.

At the same time, Li Ka-shing also believes that cooperation with others requires the spirit of being able to suffer losses, and only after suffering losses can you make money.Someone asked the little giant Li Zekai: "Did your father teach you the secrets of how to make money successfully?" Li Zekai replied that his father didn't teach him anything about how to make money, but only taught him some principles of being a human being.Li Ka-shing once told Li Zekai that if he cooperates with others, if it is reasonable for him to score 7 points, 8 points are also acceptable, then the Li family can get 6 points.

(End of this chapter)