Chapter 83
What Li Ka-shing meant was that if he suffered a disadvantage, he could win more people willing to cooperate with him.Just think about it, although he only scored 6 points, but now there are 100 more partners, how many 6 points can he get now?If you get 8 points, 100 people will become 5 people, and the result is loss or gain.Li Ka-shing had long-term or short-term cooperation with many people. When breaking up, he was always willing to share a little less money.If the business is not doing well, he doesn't want anything, he is willing to suffer for himself.This is a kind of demeanor, a kind of magnanimity, and it is this kind of demeanor and magnanimity that people are willing to cooperate with him, and he will grow bigger and bigger.Therefore, Li Ka-shing's success is more due to his proper experience in making friends in the world.

Thick Black New Mysteries

Although commercial competition is a battle of mutual restraint and mutual destruction, competition does not exclude cooperation.Modern competition is no longer life and death, but a higher level of competition and cooperation. The means of competition among companies are changing, from the initial "fatal tricks", putting the other party to death and then reviving, to the widely used strong-strong strategy nowadays. Join hands to form different forms of strategic alliances to form a new competition pattern among competitors.why?Just to avoid the result of losing both sides or the winner will inevitably be covered with bruises. This is only one aspect, and more importantly, this new competition method promotes the further expansion of the interests of both parties.

There is a famous saying in American business circles: "If you can't beat your opponents, join them." Business War Thick Black School believes that it is a smart competitive move to gain benefits by cooperating with your opponents, especially when your power is relatively strong. When it is difficult for the weak to defeat the opponent, thick and dark tactics should be adopted, joint operations with the opponent, and a united front for competition should be established.For a businessman who only wants to enjoy his wealth without sharing it with him, his path will only get narrower and narrower.You must learn to share with others, so that you can broaden your financial resources and make more money.

Leveraging strength to make money is the highest state of thick black business war.
【Zongwu Mantra】For example, in archery, a stack of arrows hangs out, and each arrow shoots towards the same stack of arrows. This is called full strength.

We all know that the wolf is a cunning animal.When wolves want to attack their prey, they will never act rashly. They will try their best to use their strength to achieve their goals.They understand such a truth: When they have no strength, they must borrow strength, and they must be good at borrowing strength.The same principle applies to business operations.

The thick black theory of business warfare believes that in the face of the complex, vast and brutally competitive business world, personal power is always limited.If you want to achieve success and gain wealth, you have to borrow external power, and you must not hesitate to scratch your face and use the power of others to use it for your own use and help you succeed.Anyone who can borrow must do everything possible or even use all means to borrow. There is only one purpose, which is to strengthen yourself, defeat your opponents, and make yourself a big winner in the business war.Borrowing external power to make money is a good way to create wealth in four or two ways.There is a saying, "A good wind sends me to Qingyun by force", which is exactly what it says.

In history, some famous military strategists are good at using the strength of the opponent for their own use, so as to achieve the goal of defeating the opponent.

Zhuge Liang's farsightedness and superhuman intelligence in promoting the establishment of the Sun-Liu alliance and planning the battle against Cao Jun made Zhou Yu, who was small in size, jealous.In order to remove Zhuge Liang's threat to him, Zhou Yu set another trap to kill Zhuge Liang.

One day, Zhou Yu asked Zhuge Liang to discuss military affairs and said, "We are going to fight Cao Jun. What is the best weapon to use in a battle on the water?" Zhuge Liang said, "Bows and arrows are the best." Zhou Yu said, "Yes, sir, I think the same .Now there is a shortage of arrows in the army, and I want to ask my husband to be responsible for making [-] arrows. This is a business matter, and I hope you don’t refuse." Zhuge Liang said: "The governor commissioned it, of course I will do it. I don’t know when the [-] arrows will be used?" Zhou Yu asked: "Is it good to build it in ten days?" Zhuge Liang said: "Since we are going to fight, if we build it in ten days, we must miss a major event." Zhou Yu asked: "Sir, do you expect it to be built in a few days?" Three days." Zhou Yu said: "The military situation is urgent, so you can't joke about it." Zhuge Liang said: "How dare you joke with the governor. I am willing to issue a military order. If I fail to do it in three days, I am willing to be punished." Zhou Yu was very happy and asked Zhuge Liang to stand face to face. He issued a military order and set up a banquet to entertain him.Zhuge Liang said: "Today is too late. From tomorrow to the third day, please send five hundred soldiers to the river to carry arrows." Zhuge Liang drank a few glasses of wine and left.

Lu Su said to Zhou Yu: "How can one hundred thousand arrows be made in three days? Zhuge Liang is telling lies, right?" Zhou Yu said: "He said it himself, I didn't force him. I have to tell the military craftsman Ladies, tell them to delay on purpose and not prepare all the materials for making arrows for him. If he can’t make it by then, if he is convicted, he will have nothing to say. You go to find out and see what he plans, and report back to me .”

Lu Su met Zhuge Liang.Zhuge Liang said: "I want to make 1000 arrows in three days, so I need your help." Lu Su said: "You found it yourself. How can I help you?" Zhuge Liang said: " You lent me [-] boats, and each boat needs [-] soldiers. The boats are covered with green cloth curtains, and more than [-] grass handles are arranged on both sides of the boats. I have my own magic. I will keep it on the third day. One hundred thousand arrows. But I can’t let the governor know. If he knows, my plan will be over.”

Lu Su agreed.He didn't know what the use of Zhuge Liang's borrowed boat was, and when he came back to report to Zhou Yu, he didn't mention the borrowed boat, but said that Zhuge Liang didn't use bamboo, feathers, and glue paint.Zhou Yu became puzzled and said, "On the third day, let's see what he will do!"

Lu Su privately dispatched [-] fast boats, each with [-] soldiers. According to Zhuge Liang's instructions, the green cloth curtains and grass handles were arranged and waited for Zhuge Liang to dispatch.On the first day, there was no movement from Zhuge Liang; on the second day, there was still no movement from Zhuge Liang; until four o'clock on the third day, Zhuge Liang secretly invited Lu Su into the boat.Lu Su asked him: "What did you ask me to do?" Zhuge Liang said: "Please go get the arrow together." Lu Su asked: "Where to get it?" Zhuge Liang said: "You don't need to ask, you will know when you go." Zhuge Liang He ordered the twenty boats to be connected by ropes and set off for the north bank.

At this time, the sky was so foggy that Jiang Shang couldn't even see him face to face.Before dawn, the boat was already approaching Cao Jun's water village.Zhuge Liang ordered the stern of the ship to face east and spread it word by word, and asked the soldiers on the ship to beat drums and shout loudly.Lu Su was surprised and said: "What if Cao soldiers come out?" Zhuge Liang smiled and said, "Cao Cao would not dare to send troops out in such a thick fog. Let's just drink for fun and go back at dawn."

When Cao Cao heard the sound of drums and shouts, he ordered: "There is a heavy fog on the river, and the enemy is attacking suddenly. We can't see the reality, so don't move out easily. Just ask the crossbowmen to shoot arrows at them, and don't let them approach." He Send people to Hanzhai to transfer 1 crossbowmen to the riverside to support the navy. More than [-] crossbowmen shot arrows into the river together, and the arrows seemed to be raining.Zhuge Liang ordered the boat to be turned around again, with the bow facing east and the stern facing west, still beating drums and shouting, approaching Cao Jun's water village to receive arrows.

It was getting brighter, but the fog had not cleared.At this time, the grass handles on both sides of the boat were full of arrows.Zhuge Liang ordered the soldiers to shout in unison: "Thank you, Prime Minister Cao, for the arrow!" Then he ordered twenty boats to sail back to the south bank.Cao Cao knew that he had been fooled, but the boat here was sailing smoothly for more than 20 miles, and it was too late to chase.

When the twenty boats docked, five hundred soldiers sent by Zhou Yu happened to come to the river to carry arrows.Each boat has about five or six thousand arrows, and twenty boats have a total of more than one hundred thousand arrows.Lu Su met Zhou Yu and told him how he borrowed the arrow.Zhou Yu sighed, and said, "Zhuge Liang is so clever, I really can't compare to him!"

Zhuge Liang used his wisdom to borrow more than [-] branches from Cao Cao, cleverly broke the plan set by Zhou Yu, turned the danger into safety, and got out of the predicament.In modern business warfare, many merchants also understand the role of this strategy, apply it to their own business activities, and use their fists to conquer the world.

In the 20s, American products were in a leading position in the world market. To enter the world market, products from various countries must first gain a firm foothold in the American market, and the road to entering the American market is as difficult as reaching the blue sky.In order to occupy the American market, the Japanese Canon Corporation used the strategy of borrowing people's strength. In 50, Canon established a branch in the United States. It cooperated with Bell Harwell, an experienced sales company in the United States, and registered with the US authorities to sell cameras in the US market under the trademark of "Beha Canon".

A few years later, Canon capitalized on the influence it had gained and began to show its mettle.Canon launched its first motorized electronic exposure camera with a light-sensitive "electric eye" on the U.S. market, causing a stir among novelty-loving consumers.Canon immediately seized this opportunity, established an independent sales outlet based on its reputation, and obtained the qualification of a legal person in the United States.

When the time was ripe, Canon’s American branch would no longer continue to cooperate with Bell Harwell, leaving Bell aside, and formally used the brand name “Canon” to go its own way in the US market, which greatly hit the market. Bell's interests.

After Canon gained a firm foothold in the United States, it pressed on to Geneva, Switzerland, and soon obtained legal personality.Canon cameras are now produced in the United States and Germany.In 1983, Canon produced a total of 540 million high-end cameras, accounting for 1/3 of the total production in Japan, and 70% of the products were sold all over the world.In my country's camera market, Canon also occupies an important seat.

After Canon took advantage of the local brand, it immediately seized the opportunity to gain a firm foothold and expand its territory.

Borrowing external forces, strategic businessmen enter the world, knowing that they don't need to be brave, they can borrow the power of the world and take the talents of the world for their own use.There are many self-made people in the market, as the saying goes, where there is a head, there is a pocket.

On August 2000, 8, KFC, a world-renowned food retailer, jointly opened a branch with Nanchang Department Store.Since its opening, it has created three records for chain stores with the same operating area in similar cities in the Asia-Pacific region.The first is the average daily sales of 1 yuan; the second is the hot scene of consumers waiting in line from the opening to the closing; the third is the highest single-day sales of 12 yuan.Surprisingly, KFC not only has considerable economic benefits, but also brings a large flow of people and funds to its partners. The business of Nanchang Department Store is also growing rapidly, which shows that mutual dependence and mutual assistance can be mutually beneficial and win-win.

Nanchang Department Store is an old-fashioned large-scale commercial retail enterprise. It has formed a stable flow of people and logistics over the years, but it lacks new consumption hotspots.KFC is famous, but it has no foundation in Nanchang.They chose the method of joint operation. Nanchang Department Store vacated part of the auxiliary building in the prime location as the business place of KFC. The two floors are connected to each other, which is very convenient. It will become popular immediately; KFC is very famous, and it is a new thing in Nanchang. After having a full meal at KFC, strolling around the department store will bring new customers to the department store.The two complement each other, and the business is booming.

This successful case just confirms such an old saying, "A good wind sends me to Qingyun by virtue of its strength".If an enterprise learns to "borrow", actively "borrows" and strives to "borrow", it will save effort and borrow strength, and the development of the enterprise will definitely have wings to take off.

Thick Black New Mysteries

In today's increasingly competitive market economy era, if you want to make some achievements in the shopping malls and remain invincible in the complex business wars, it is impossible to fight alone.As the saying goes: "Even if the whole body is iron, how many nails can you drive?" Business War Houheixue believes that in order to gain a sustainable foothold in the shopping malls, you must use your brain, open your mind, and learn to leverage. "If you can borrow other people's hands to help you work, it means you are working yourself."Whether it is your customers, or your competitors, or people you have never met; whether it is events, products, stories, legends, film and television works, social trends, etc., as long as you can "borrow", you can make the other party willingly Helping you to do things can make the borrowed things have an impact, so as to "use all your wisdom for your own use" and "use all your things for your own use", and you will definitely be able to create a business situation that is beneficial to you, and your wishes will come true and you will earn money. Bowl overflowing.

(End of this chapter)

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