Treasure Eyes
657
Chapter 657
"We will definitely not compete with them in the price war." Su Miaohan glanced at everyone and said: "This is for sure, we must go according to our plan."
"Do you want to give up the market?" One person asked Su Miaohan. "Price wars will drag us down, if there is no price war, we will collapse, and price wars can slow down our collapse."
Su Miaohan smiled and said, "Don't worry, listen to me."
"Price wars don't necessarily need to be matched by price wars." Su Miaohan looked at the crowd and said, "Let's take advantage of our opportunity to establish a high-end brand to improve our quality and make our Su's jewelry a representative of high quality."
"Then didn't we give up the low-end market?" someone asked.
Su Miaohan shook her head and said: "Actually, there is no low-end jewelry industry. Those who can buy jewelry are those with a little economic foundation. So as long as we build up the brand of quality, we will definitely be able to. "
Everyone nodded, Su Miaohan really made sense.
But in the past, countless companies planned to do this and compete with each other with quality.But most companies fail, only a few companies succeed.
Although this method can prevent oneself from falling into the quagmire of price wars, it can also cause the other party to suffer huge losses.But the probability of failure is very high. After all, people are profit-seeking.
"President Su, we actually know this method, but you should know that establishing a brand is a bit difficult. He can't do it overnight." Some people began to doubt. "Although we have Twelve Nebulas and some high-end brands launched, it is a bit troublesome to change the image in people's minds."
Su Miaohan looked at him, then gritted her teeth and said, "Then advertise bombing, various TV stations, road signs, and the Internet, smashing a wave of advertisements. Instead of using the money to compete with him for low prices, it is better to advertise. This matter is left to you The marketing department will do it." She said to another person.
"Which celebrity should we invite to advertise?" He looked at Su Miaohan and said, "Nowadays, the active first-line stars feel that their temperament does not match our jewelry. Most of them are somewhat international, and we still have to find some jewelry. Stars with classical temperament are better."
Su Miaohan also frowned, she also discovered this problem.A star must have a strong appealing ability, and must also match the temperament of the jewelry.
It is not appropriate to invite some popular fresh meat, after all, people with spending power are older.But it can't be too old, then it lacks a sense of fashion.In terms of fashion sense, at least the fan base will not be too young, and they must be classical beauties.This is a little difficult.
A good spokesperson is the business card of a good jewellery. If this matter cannot be handled properly, marketing cannot be settled.
At this time, a name suddenly popped up in Ning Feng's mind, and he said cautiously, "I have a candidate."
Although many high-level officials asked Ning Feng to sit in, they didn't think he had any ideas, and they didn't pay much attention to his opinions.
"Let's listen to it." Su Miaohan looked at him and said.
Ning Feng said to them: "Zhang Xin'er, this person should be pretty good. A famous singer, movie star, is she famous? She has a lot of fame in China, and I think her temperament is quite suitable. .”
As soon as Rang finished speaking, the person in charge gave a disdainful smile and said, "The person you mentioned fits the bill, but you are a layman after all, and you don't know much about our industry. She can be regarded as a domestic star who can gain a foothold in the world. But she has not accepted any advertisements recently, it is said that it is because of depression.
Therefore, many merchants have already tried to invite her but failed.Although I heard that it was good recently, there are so many people in the front line, and there are more companies than us.
It is much more difficult to invite her. "
"The most important thing is that she is very proud of herself, and she is not merciless even when facing her own agency. She will not accept any advertisements that she does not want to accept." He glanced at Ning Feng proudly and said: "After all, you are It’s a layman, so just sit there and let us do things.”
Ning Feng's face was full of embarrassment, grandma, do you think that a big shareholder like himself is incapable?All the eyes look down on yourself, thinking that you are proud of your ability?If you don't frighten this guy, you really don't know what level is.
"Don't be angry." Su Miaohan comforted him softly, "Do you want me to avenge you?"
"It's okay." Ning Feng also responded in a low voice, and then said to the person: "Some people in our company are just not capable, but they are not capable at all in their own positions. Even me, a layman, is inferior? Isn't it? Is it a celebrity? You can’t even hire them? This is what we spend money on? I really can’t see where such an expert is?”
The man knew that Ning Feng was talking about him, but this was the reality and the market.
So he was not afraid, and retorted unceremoniously: "Hmph, you still don't believe me when you say you are an amateur. If you have the ability, invite someone to me. If you invite me, I will kneel down and apologize to you."
These people do have abilities, but they are so arrogant that they dare to look down on their boss.
It seems that they don't give them any face, they don't know why the boss is the boss.
"Are you settled? Are you sure you want to use Zhang Xiner?" He looked at the crowd and said, "If you agree, I will take care of this matter for you."
"I'm sure." The man looked at Ning Feng and said, "Come on, don't just talk but don't practice."
Ning Feng smiled at him and said, "Remember what I said."
This man dared to satirize himself, wanting him to swallow what he said himself.
"Don't worry, remember. Some people are not good enough, their own ability is not good, and they still don't completely delegate power. They even pretend to come to the meeting. I really think how capable I am." He looked at Ning Feng and said disdainfully .
In fact, Ning Feng came here this time entirely to be Su Miaohan's driver, and just dropped in to listen.How can it be that power is not delegated?But I didn't see how high his level was?
A truly capable person succeeds in doing things that others cannot do, and a person like him thinks that others can't do it and he can't do it himself, so he can't be regarded as a capable manager.
Ning Feng smiled slightly and said, "Don't worry, it won't take long, and I'll finish it for you in a while. I'll wait to see your performance." After speaking, he made a phone call.
"Hi, hello." A crisp female voice came over.
(End of this chapter)
"We will definitely not compete with them in the price war." Su Miaohan glanced at everyone and said: "This is for sure, we must go according to our plan."
"Do you want to give up the market?" One person asked Su Miaohan. "Price wars will drag us down, if there is no price war, we will collapse, and price wars can slow down our collapse."
Su Miaohan smiled and said, "Don't worry, listen to me."
"Price wars don't necessarily need to be matched by price wars." Su Miaohan looked at the crowd and said, "Let's take advantage of our opportunity to establish a high-end brand to improve our quality and make our Su's jewelry a representative of high quality."
"Then didn't we give up the low-end market?" someone asked.
Su Miaohan shook her head and said: "Actually, there is no low-end jewelry industry. Those who can buy jewelry are those with a little economic foundation. So as long as we build up the brand of quality, we will definitely be able to. "
Everyone nodded, Su Miaohan really made sense.
But in the past, countless companies planned to do this and compete with each other with quality.But most companies fail, only a few companies succeed.
Although this method can prevent oneself from falling into the quagmire of price wars, it can also cause the other party to suffer huge losses.But the probability of failure is very high. After all, people are profit-seeking.
"President Su, we actually know this method, but you should know that establishing a brand is a bit difficult. He can't do it overnight." Some people began to doubt. "Although we have Twelve Nebulas and some high-end brands launched, it is a bit troublesome to change the image in people's minds."
Su Miaohan looked at him, then gritted her teeth and said, "Then advertise bombing, various TV stations, road signs, and the Internet, smashing a wave of advertisements. Instead of using the money to compete with him for low prices, it is better to advertise. This matter is left to you The marketing department will do it." She said to another person.
"Which celebrity should we invite to advertise?" He looked at Su Miaohan and said, "Nowadays, the active first-line stars feel that their temperament does not match our jewelry. Most of them are somewhat international, and we still have to find some jewelry. Stars with classical temperament are better."
Su Miaohan also frowned, she also discovered this problem.A star must have a strong appealing ability, and must also match the temperament of the jewelry.
It is not appropriate to invite some popular fresh meat, after all, people with spending power are older.But it can't be too old, then it lacks a sense of fashion.In terms of fashion sense, at least the fan base will not be too young, and they must be classical beauties.This is a little difficult.
A good spokesperson is the business card of a good jewellery. If this matter cannot be handled properly, marketing cannot be settled.
At this time, a name suddenly popped up in Ning Feng's mind, and he said cautiously, "I have a candidate."
Although many high-level officials asked Ning Feng to sit in, they didn't think he had any ideas, and they didn't pay much attention to his opinions.
"Let's listen to it." Su Miaohan looked at him and said.
Ning Feng said to them: "Zhang Xin'er, this person should be pretty good. A famous singer, movie star, is she famous? She has a lot of fame in China, and I think her temperament is quite suitable. .”
As soon as Rang finished speaking, the person in charge gave a disdainful smile and said, "The person you mentioned fits the bill, but you are a layman after all, and you don't know much about our industry. She can be regarded as a domestic star who can gain a foothold in the world. But she has not accepted any advertisements recently, it is said that it is because of depression.
Therefore, many merchants have already tried to invite her but failed.Although I heard that it was good recently, there are so many people in the front line, and there are more companies than us.
It is much more difficult to invite her. "
"The most important thing is that she is very proud of herself, and she is not merciless even when facing her own agency. She will not accept any advertisements that she does not want to accept." He glanced at Ning Feng proudly and said: "After all, you are It’s a layman, so just sit there and let us do things.”
Ning Feng's face was full of embarrassment, grandma, do you think that a big shareholder like himself is incapable?All the eyes look down on yourself, thinking that you are proud of your ability?If you don't frighten this guy, you really don't know what level is.
"Don't be angry." Su Miaohan comforted him softly, "Do you want me to avenge you?"
"It's okay." Ning Feng also responded in a low voice, and then said to the person: "Some people in our company are just not capable, but they are not capable at all in their own positions. Even me, a layman, is inferior? Isn't it? Is it a celebrity? You can’t even hire them? This is what we spend money on? I really can’t see where such an expert is?”
The man knew that Ning Feng was talking about him, but this was the reality and the market.
So he was not afraid, and retorted unceremoniously: "Hmph, you still don't believe me when you say you are an amateur. If you have the ability, invite someone to me. If you invite me, I will kneel down and apologize to you."
These people do have abilities, but they are so arrogant that they dare to look down on their boss.
It seems that they don't give them any face, they don't know why the boss is the boss.
"Are you settled? Are you sure you want to use Zhang Xiner?" He looked at the crowd and said, "If you agree, I will take care of this matter for you."
"I'm sure." The man looked at Ning Feng and said, "Come on, don't just talk but don't practice."
Ning Feng smiled at him and said, "Remember what I said."
This man dared to satirize himself, wanting him to swallow what he said himself.
"Don't worry, remember. Some people are not good enough, their own ability is not good, and they still don't completely delegate power. They even pretend to come to the meeting. I really think how capable I am." He looked at Ning Feng and said disdainfully .
In fact, Ning Feng came here this time entirely to be Su Miaohan's driver, and just dropped in to listen.How can it be that power is not delegated?But I didn't see how high his level was?
A truly capable person succeeds in doing things that others cannot do, and a person like him thinks that others can't do it and he can't do it himself, so he can't be regarded as a capable manager.
Ning Feng smiled slightly and said, "Don't worry, it won't take long, and I'll finish it for you in a while. I'll wait to see your performance." After speaking, he made a phone call.
"Hi, hello." A crisp female voice came over.
(End of this chapter)
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