gifted collector

Chapter 750 Lectures can also come up with new ideas
"Hahaha!"

Just when Fang Ming was happy, he laughed even more at this time, and said, "No, it has nothing to do with this. I was walking just now, but I thought of another good idea."

"Oh? Isn't it? Another good idea came to you?"

Sikong Zhe frightened Fang Ming.

This Treasure Fighting Contest has just started, another idea?Doesn't this make yourself painful and happy?

"I was wondering if we should organize an entry-level popularization activity for antique appraisal and collection? For example, some discussions?"

"Ah? That's it?"

Sikong Zhe was stunned, none of the ideas that Fang Ming came up with was bad, but now this idea really made him not know how to say it.In fact, many people hold such lectures, at least they are relatively common, but the effect is not good. How could Fang Ming come up with such an idea?

"Huh? This idea is not good?"

Fang Ming was also confused by Sikong Zhe's performance. In his own opinion, this idea was quite good, but why did Sikong Zhe have no reaction.

"This...Fang Ming, you are not serious, are you? Do you really think this is a good idea?"

Si Kongzhe was a little cautious when he watched Fang Ming speak. In his opinion, this idea is really bad?But Fang Ming's serious look really made him a little uneasy.

"Of course I mean it, it's a really good idea!"

Fang Ming was also a little confused, and the monk was confused.

"This...heh, I really don't think it's a good idea. In fact, this kind of popularization lecture has been held before, but the final effect is not good...or very bad."

"Snapped!"

Fang Ming patted his forehead lightly. Now he finally knew where the problem was. It turned out that Sikong Zhe had misunderstood his thoughts.

"Everyone can play tricks, but not everyone can play them well, and they can play well. The same popular promotion, as long as the idea is good and the operation method is different, it can also be played well."

Si Kongzhe thought about it, and found that it was really the case. The idea that Fang Ming came up with must be innovative. He was too anxious before, and didn't even listen to Fang Ming's words.

"Come and listen."

Fang Ming thought for a while, and said: "The reason why such lectures failed is actually related to the purpose of such lectures. No matter what the name of many such lectures is, in fact, they are just lectures. People want to sell their own things, and if they do it with such a purpose, they will definitely go astray. Our lectures are different, they are purely about antiques. With such a premise, there will be no major issues. problem."

Si Kongzhe nodded lightly. What Fang Ming said was the truth. This is indeed an important issue. People nowadays are not fools. No matter how a person with such thoughts speaks out loud, it will directly arouse the suspicion of others. , the effect is naturally very problematic.

"We have some experts here. When they go to give lectures, we require all the speakers to tell the real things, such as the basis for identification, and what are the possibilities of fake things. They must provide real objects for comparison. And...the most important thing is to give those who come to listen to the opportunity to get started, and it must belong to the church."

"In this way, it must be able to arouse interest."

Sikong Zhe nodded emphatically again. This is another major weakness of ordinary lectures. When those people give lectures, they often only talk for two points. After listening to it, I seem to have learned something, but when I appraised it last year, I was completely at a loss.

The underglaze red in the Hongwu period is characterized by solidity, while the blue and white flowers in the Yongxuan period are gorgeous and beautiful, and the fighting colors in the Chenghua period are very elegant... In terms of shape, the pursuit is plump, thick and simple ... Many people know this kind of summary, why?You can find it by finding a related book or searching the Internet, but what's the use of knowing this?Can you tell the difference between the two pieces of porcelain placed in front of you?
What is thickening?

What is beauty?

What is elegance?

These words are very abstract, there is no real thing, no getting started, even if you know it, you can’t understand it.Most of the lectures are just to say a few words and explain it. There are a lot of various theories, but there are very few opportunities or methods for actual combat. At the beginning, many people may be interested. But slowly after discovering that you can't learn anything at all, you will lose interest.

But if it is carried out as Fang Ming said, it will definitely attract a lot of people. After all, antiques are always hot now, and everyone knows that antiques can maintain and increase in value, and antiques are often works of art. Collecting or playing with such things is very good for a person's taste.

"Of course, there is another very important thing, that is, if we don't do it, we will do it. If we do it, we will do it on a large scale. The scale must be large. Of course, we did it in Ningdong City at the very beginning. , but we must be prepared that once the effect is good, we will hold it nationwide.”

Si Kongzhe really understood Fang Ming's plan now, and immediately laughed, saying: "Hahaha! Fang Ming, you kid, you have a good brain, I thought you really wanted to do well. Things came, but I didn't expect to find benefits."

Branding is a very important thing in modern society. Most of the time, you just do nothing. As long as you have a good brand, you can make a lot of money by authorizing it. Why?It is because of the good brand and good reputation that consumers recognize this brand and are willing to spend money to buy it!

How is the brand established?

Of course it's not easy, but it's not impossible. What Fang Ming proposed is actually a way to build a brand.

Who are the people who come to lectures like this?Aren't you all lovers of antique collection?They are actually the consumers in the collection market. As long as these people are caught and cultivated, the brand is actually established.

To conduct such lectures nationwide in the name of Dongcheng Street is to promote and establish the brand of Dongcheng Street as a collection world among all collectors!
So on the surface, it seems that it is thankless or not earning a dime, but invisibly, it has earned the most important thing-brand!
"There is a key point here, that is, every lecture must have dry goods for those who participate in it to learn well. If this is not the case, then such lectures will be a mere formality, which is of little significance to us. No! Therefore, quality is the root of everything.”

"If we don't do it, we will do it. If we do it, of course we must do our best."

The expression on Fang Ming's face is very serious. This matter is related to the status of Dongcheng Street as the ultimate brand in the collection circle in the future, and it is also a key to whether it can really survive. After all, in his opinion, Dongcheng Street This is supposed to be an up and coming haven for genuine antiques collections, not a frivolity, so everything has to be taken seriously.

Sikong Zhe nodded solemnly, "The reason why we have invested so much in publicity for this exhibition is that a considerable part of the reason is to establish a brand and let more people know about the existence of our Dongcheng Street. This lecture also It is also related to this aspect, and I will pay attention to it. In fact, this matter is not too complicated to operate. It is needless to say about experts. We have a lot of Dongcheng Street. The key point is that we are a family. We must prepare enough antiques that can be used by those people, so that they can learn to identify a class of antiques under physical manipulation, and if we do this well, we will be able to succeed."

After all, Si Kongzhe is considered an expert. He recalled the process of learning antique appraisal back then, and deeply realized that the most difficult thing for beginners is not to memorize the characteristics of antiques of each period, but not enough Real objects are compared and analyzed, so that the knowledge in books can be truly transformed into the ability in one's own practice.

To give an example, porcelain is a big category in the collection, but many people actually go to the store and see the large and small porcelain on the shelves after reading the certificates. At that time, I was dumbfounded all of a sudden, I couldn't tell the difference at all, and my mind was blank!Because their impression of blue and white porcelain is only from the text and pictures in the book, and they have never had any chance to get the real blue and white, nor have they seen fake blue and white, so how to identify it?
In fact, the best way to get started is to collect tiles from various dynasties or various porcelains as much as possible, compare and play with them, so that you can intuitively see or feel a certain period What kind of porcelain is it, the ability to identify it will naturally go up.

This method is simple and effective, and because it is made of ceramic tiles, the cost is not high, so most people can accept it.

However, even if it is such a simple method, not everyone knows it if no one tells it, and even if they know it, it is not so easy to collect such tiles.

However, for people who deal in antiques here on Dongcheng Street, it is not too difficult to just pay attention, and not only can collect real ones, but also fake ones, no matter it is for anyone It is said that if one can find such a complete set of tiles and play with them day and night, one can become a small expert.

Such things can actually be done here on Dongcheng Street.

"Fang Ming, speaking of this, I have another related idea."

Sikong Zhe frowned and looked at Fang Ming.

(End of this chapter)