The Godfather of Almighty Entertainment

Chapter 726 Terrible!

Soon, Bai's daily sales statistics came out.

A year-on-year increase of one hundred and five percent!And it is compared with the data of the same period in previous years.

And this is just a rough statistic based on the approximate numbers reported by dealers from all over the world, without counting the retail sales of countless missed retailers, this is a crazy rhythm.

Xu Xiang from the advertising department and others were all dumbfounded after hearing the feedback from the sales department, because they couldn't believe it.

"A year-on-year increase of [-]%! Are you kidding me?!" Xu Xiang looked at Liu Chong who was running in the advertising department with a confused expression.

"How is it possible! Isn't this a joke?!"

"That's right, how is it possible, how could it be possible to sell so crazy in just that ad that doesn't even have a bright spot?!"

"Impossible, Mr. Liu, you must have made a mistake!"

A group of people in the advertising department were all talking and couldn't believe it.

"It's impossible for me to make a wrong count, because I answer the calls of those big dealers, and I personally arrange for people to deliver the goods to them." Liu Chong asked Xu Xiang with a sullen look, "Remember when I introduced you last year? Mr. Zhou, right? Just that chubby guy."

"Remember, what's wrong?" Xu Xiang was puzzled.

"A one-month sales period on the phone requires a three-month batch. Do you think I can make a mistake?" Liu Chong said.

"Huh? Why does he suddenly want such a large quantity of goods?" Xu Xiang asked.

"Because he sold out of stock!" Liu Chong said.

"Sold... out of stock?!" Xu Xiang couldn't react.

"Yes, it's sold out!" Liu Chong said.

"This...how is this possible?" Xu Xiang looked confused.

"Don't think about the impossible. Have you thought about how to talk to Mr. Lin? You told Mr. Lin bluntly at the time that she was going to push the advertisement, and you said it would work. I ate the advertisement, have you figured out how to eat it now?" Liu Chong asked with a smirk.

"I...I..." Xu Xiang turned green when he recalled the scene when Lin Ling took out the ad and asked him to put it on. He was the one who opposed the ad most fiercely at that time, because he really felt that the ad had no bright spots at all. It can be said that it is mediocre and useless, and the opposition in front of Lin Ling is particularly fierce, saying that if the advertisement works, he will eat the advertisement.

It's just that in the end he couldn't stop Lin Ling from launching the advertisement, which is normal, because Bai's is a centralized company with one word, and everything is decided by the boss Bai Chongshan alone, and the boss's authority is greater than everything. Now that Lin Ling is in charge of the mineral water industry, she is the second Bai Chongshan in Bai's Mineral Water, and Lin Ling has studied with Bai Chongshan for so many years, but she is not far from Bai Chongshan, and she is determined to do it. No matter how many people object to something, it is useless, and they will never explain to people why they did it.

There are obvious advantages and disadvantages in managing a company in this way. The advantage is that the boss will not encounter resistance at all when he wants to implement. Because the authority is heavy enough, no one can hinder the will of the boss. The disadvantages of the company are also very big, because no matter how vigorous a person is, no matter how far-sighted he is, there will always be times when he can’t do it, but also because the boss has too much authority, so at some critical moments, if the boss makes a principled mistake, it is easy to bring the company into the abyss , because at that time no one can influence the will of the boss, it can be regarded as both pros and cons.

When Lin Ling was about to promote the advertisement, Xu Xiang thought that Lin Ling had made a principled mistake, and felt that she did not take her opponent seriously, so he strongly opposed Lin Ling's decision to break the advertisement, but he He didn't expect the result to be like this. Didn't this surprise him?How is this possible?
Xu Xiang was surprised, and the advertisers of Bai's rival company were a hundred times more surprised than him at the moment.

Nima, what's the matter?This is not scientific!Sales suddenly soared so much, how is this possible?What the hell is so good about that ad? Isn't it a fantasy to suddenly increase sales so much?
Baishi Mountain Spring is a bit sweet?How fucking sweet is it?My mother also said that our mineral water is a bit salty, why the hell are we not crazy about selling it?Why the hell?

Immediately, the rival companies hurriedly called their marketing departments to discuss countermeasures. It was so obvious that they would cry when the sales report came out next month.

Xilang Marketing Department.

"Everyone has heard and seen Bai's sales, so I won't say more, let's talk about the countermeasures." Xilang's senior vice president is now in charge of the marketing department.

"I think Bai's is just a temporary thing. It suddenly spread a large area of ​​advertisements to attract everyone's attention, so everyone found out that there is still such a brand of mineral water in the market, so they bought a bottle to try it out. The gust of wind came very quickly. It will pass, after all, Bai's mineral water is not the top in the industry, so I don't think there is any need to go to war for its momentary success." An employee of the marketing department raised his hand.

"I think so too. They're just a gust of wind. It's naturally peaceful when the wind passes by. Don't worry too much about it."

"I don't think so. I think we should suppress them even if they are a gust of wind. What if they rise up? The market is already so competitive. If a lone wolf like Bai Chongshan rises again, the mineral spring The water market is really lively."

"That's right, we must not give them a chance. I heard that this time Lin Ling, the number two person in the Bai family, took charge of the mineral water industry. This shows that the Bai family really wants to make a breakthrough in the field of mineral water. I think everyone But you still haven't forgotten how domineering Bai Chongshan was when the mineral water industry was in the ascendant? At that time, Bai Chongshan said that he wanted to control this industry. The size of his body is several times larger, who can guarantee that Bai Chongshan's ambition to control the property will disappear? That lone wolf is very greedy, so we better not give him any chance!"

"I don't agree with what you say. Our Xilang is already comparable to the entire Bai family in just a mineral water industry. They still want to control the entire industry. How is that possible? Why is Bai Chongshan alone in control? Empty words ?"

"It's not right to say that. Why do we have the ability to keep it as a scourge? After all, everyone knows how ambitious Bai Chongshan is."

……

Within minutes, Xilang's marketing department was arguing.

Xilang's senior vice president knocked on the table and waited for everyone to calm down before saying, "Then what is the plan to deal with Bai?" Apparently, Xilang's vice president agrees that the enemy cannot survive.

All of a sudden, the entire marketing department fell silent, and no one spoke.

"Xiao Zhao, tell me." Senior Vice President Xilang called out by name, Xiao Zhao was the creative director Xiao Zhao who was squeezed out from Bai's mineral water back then.

"What everyone said is very good, but maybe everyone didn't realize that the important thing now is not what Bai Shi wants, but how we should respond to Bai Shi's advertisement." Xiao Zhao said.

"Continue to talk." Vice President Xi Lang said.

"I have studied this advertisement. Its value does not lie in who is invited to speak for it, nor does it lie in whether the celebrities invited are big enough. The most valuable part of it is exactly what we all complain about. It is the advertisement, Bai Shi Mountain Spring is a bit sweet." Xiao Zhao said.

"Baishi Mountain Spring is a bit sweet? Where is it sweet?"

"That's right, it's totally worthless!"

"I don't think it's worth anything anyway, not at all!"

……

Everyone heard the words and talked a lot, and they didn't take Xiao Zhao's point of view seriously.

Vice President Xi Lang waved his hand to signal everyone to be quiet, then looked at Xiao Zhao and said, "Go on."

"The goodness of this ad does not lie in whether its mineral water is really sweet. The reason why I say it is good is because it has reached a level that many of our advertisers have never been able to achieve. It has created an imagination space for consumers. Is this mineral water sweet or not?" Xiao Zhao said: "This is the common thinking problem created by this advertisement, common thinking, I don't think you need me to say how scary this is?" Xiao Zhao looked around.

Common thinking, as long as you are doing marketing, I am afraid that no one does not know its horror. Once someone triggers common thinking, it means that it is no longer an ordinary advertising marketing, but has become a phenomenon, a phenomenon-level event!

Vice President Xilang also realized what kind of incident they had encountered in Xiao Zhao's words. This incident was no less terrifying than their attack on Bai's mineral water back then. However, this time the incident was reversed. Identity, Bai became the sniper, and for a moment, Vice President Xi Lang felt a chill behind his back, and he almost took it as an accidental marketing event, which was not what he thought at all. .

"Then what should we do now?" Vice President Xi Lang hurriedly asked Xiao Zhao.

(End of this chapter)