The Godfather of Almighty Entertainment

Chapter 727 Opening the Cruelest Battle Mode
Xiao Zhao smiled when he heard the words, "There are indeed ways to deal with it."

Vice President Xilang was overjoyed when he heard the words: "What way? Tell me quickly and listen."

Xilang's other advertisers had mixed expressions when they heard Xiao Zhao's words, because Xiao Zhao made them look very incompetent, but they didn't have any good countermeasures at the moment, so they had to let Xiao Zhao be awesome.

"It's just a flattering advertisement to compare with Bai's." Xiao Zhao said, "But I'm not going to do that."

"Why?" Xilang's vice president and the others were almost in unison. Xiao Zhao said that he had a way to deal with it, and it seemed that Xilang and the others were a little incompetent. Now that they still look like buddies with ideas, it seems that they are really incompetent, because They couldn't think of a single solution.

"Bai's sales have been declining for almost half a year. This marketing plan is estimated to have been prepared for a long time. They just want to rely on this to make a comeback, but they want to recover immediately, but it is a dream. So, in fact Now our best response is not to confront them in marketing, but to drag them into the abyss of price wars. I have already studied it. Bai's industry focus is now collectively shifting to the entertainment industry, and most of the funds are spent on the entertainment industry. , so they don't have that much cash flow in their hands now, as long as they dare to fight a price war with us, Bai's Mineral Water will be dragged down by us for at most half a year!" Xiao Zhao said.

"Is there a price war?" Vice President Xi Lang pondered after hearing the words. It's not that he doesn't believe in Xiao Zhao's ability, but that he has to consider more. War means that they have started the cruelest war mode in the mineral water market. Once that kind of war starts, it will not be controlled by anyone. In the end, it really depends on who has more money and who can sustain it.

Think about it, everyone used to play marketing routines with the market, to see who has the most powerful advertisements and who will grab more market, and you suddenly lowered the price, and consumers saw it, oh, this mineral water is so cheap, let’s buy theirs. ; Then other companies can be willing?Well, you don't follow the routine to play the price cut, right?I drop too!I have dropped more than you!If you have a kind, you will come!Ouch, you're really coming after I rub it?Then I will continue to drop!again?Come again!There will be no profit if the profit drops, and it will be a loss-making business if there is no profit.

And this is just talking about large companies with a lot of liquidity in their hands. Once those small companies have no profit, they will be strangled by this price war. The price war is a battle of Verdun without gunpowder. In the end, most of the leftovers will be severely injured. Of course, if they survive in the end, the rewards will be extremely rich, because there are not many players in the market at that time.

"Vice President, we are now the leading company in the mineral water industry. Even if there is a price war, the only ones that will be strangled will be other brands that are not as good as ours. In the end, we will really have the final say in the market. Then Even if we can't achieve monopoly at this time, there will be absolutely no one who can compete with us, and before other companies have reacted, this opportunity must not be missed, Vice President!" Xiao Zhao tried his best to lobby the Vice President.

The vice president of Xilang pondered for a long time and shook his head: "I can't make the decision, I have to report to the president to know." How obvious, if a company starts the hell survival mode in the market, if the president doesn't know it beforehand, wouldn't it be a joke?Can such a president still be wanted?But obviously, Vice President Xilang is also very interested in Xiao Zhao's idea after thinking about it, because if Xilang can really win a position that no one can compete with in the future, the reward will be far greater than the loss, because The drinking water market is a [-]-billion-level industry that will never grow old!How obvious, when will people not need drinking water?

Xiao Zhao didn't say anything more when he heard the words, he also knew that the president had to make a decision on this matter, because the price war was different from ordinary marketing, it was related to the future of the company, and one mistake might be irreversible, because Xilang Although they are now second to none in the mineral water market, there are not many companies that can compete with them. There are still three or four companies.

"Okay, let's do this for today. You all wait for me to reply at any time, and then we will formulate the next step." Vice President Xi Lang felt that today was quite rewarding, so he nodded and said that today is here first.

As he spoke, he stood up and walked out, and when he came to Xiao Zhao's side, he patted Xiao Zhao's shoulder and said, "I said I saw you right. It’s really done, and the president and I recommend you to be the administrative manager of the marketing department.”

"Hey, go slowly, Vice President." Xiao Zhao nodded with a smile.

When the others heard the words, they looked at the vice president and Xiao Zhao, not to mention how uncomfortable it was, because such a big opportunity was in front of them, and they didn't take it seriously, and Xiao Zhao showed his face in the end.

With that said, Vice President Xi Lang left.

"Congratulations, Xiao Zhao, you're about to be promoted!" Someone was congratulating Xiao Zhao with a smile on his face.

"I knew Xiao Zhao that you were amazing. You saw it when you started the linkage of hundreds of cities. Don't forget about us in the future!"

"That's right, we are all brothers who came out of the trenches!"

"I want to treat you, you've been promoted!"

"Hehe, I'm happy with you, I'll treat you tonight, Nancheng Villa." Xiao Zhao accepted the compliment with a smile all over his face, but he didn't think that was the case at all, because when he first came, it was the same thing that pushed him away the most. Qun guys, the linkage of hundreds of cities was originally his creative idea, but someone plagiarized and replaced him, which made him very angry. Besides, he is not a broad-minded person, how obvious, if he is really broad-minded, he would not be so broad-minded. If he cares about it, he won't come out of Bai's.

There was a big fuss at the time, but there was nothing he could do about it. Even if he made a fuss, he couldn’t go to the boss. After the fuss, there was still nothing to do, so he had to think of a way. He had planned it today. If the vice president couldn’t notice He, he plans to jump job again, anyway, he has the ability, how many times does he care about jumping job?As a result, it seemed that the vice president's reaction this time was very reliable, so he felt at ease, but it was impossible to say that he did not care about the past. Whoever took his proposal back then would have to make that person pay the price sooner or later.

And this is just the reaction of one company, Xilang. As for other companies, they are all pretty much the same. They are all trying to figure out how to deal with it, but no one is as ruthless as Xiao Zhao. When they come up, they go straight to the cruelest model in the industry to say hello, which is indeed the cruelest Yes, under such a competitive model, there are absolutely not many companies left in the industry in the end. Most companies either take advantage of the current situation to switch production and retreat from the mineral water industry, or they are dragged down and closed down in the end. There is no third way to go. , because this is the most fierce and cruel competition mode, those who are unable to do so will be strangled. If you don’t believe me, just look at how many bike-sharing companies are left and you will know, and those with insufficient financial resources will be strangled out in minutes.

(End of this chapter)