The Godfather of Almighty Entertainment

Chapter 728 Let's burn money together!

The employees of Bai's Mineral Water Industry have been insanely happy these days, because the sales are soaring, they are really happier than New Year's Eve. At this speed, they can complete the whole year's sales in four months at most!And Mr. Lin said, the double bonus at the end of the year is related to everyone's pockets, who is not happy?

Bai was crazy with joy, and countless people outside were also shocked by their ascent speed.

"Bai's Mineral Water Achieved Sales Reversal! "

"Bai's Mineral Water Sales Increased Significantly! "

"Bai's Mineral Water is Selling Crazy!"Sales increased by [-]% over the same period! "

"Xu Duan Zhizhao Bai's Mineral Water Marketing Miracle! "

"Xu Duanpin Created a Marketing Miracle of Bai's Mineral Springs! "

"How many industries does Xu Duan need to get involved in?" ! "

"Xu Duan created another miracle! "

……

Netizens almost vomited to death when they saw the sudden news.

"Fuck me, why is this grandson robbing his mother's job again? Can't you just speak for you and confuse your entertainment industry? You're fucking robbing the advertising industry of a job and you can't make much money!"

"That's right, this grandson is too shameless, even grabbing the job of advertising, shameless!"

"Seriously contempt, how shameless are professional households who grab jobs?"

"Down with Xu Duan, resist the intemperance of grabbing jobs!"

"Yes, resist the intemperate behavior of grabbing jobs!"

"Call for Xu Duan to be kicked out of the world of job grabbing!"

"Yes, we must be kicked out of the world of grabbing jobs. This grandson is so shameless, he wants to grab any job he sees!"

"Kick Xu Duan out of the Republic, Shameless and not afraid to hold on to so many jobs!"

"That's right, drive Xu Duan out of the earth, what's the shameless gun doing with so many jobs?!"

……

Netizens screamed and elatedly called for a boycott of Xu Duan's unrestrained job-grabbing behavior. They were resisting when suddenly it was reported on the Internet that the price of Xilang brand drinking water had been cut by [-]%.

Immediately afterwards, Xilang's official website updated the prices of various types of drinking water in barrels and bottles, and it was indeed reduced by [-]% across the board.

As soon as the news came out, there was an uproar, and the onlookers just watched for fun, thinking that they would have cheaper options to buy water in the future, but the industry was really turned upside down, because this is the signal of war, and it is the cruelest war.

"I'm going, is Xilang crazy? It's a price war right now, isn't it?" A vice president of a company complained when he saw the news. Obviously their company is not small, otherwise they wouldn't be in the mood to complain at this time .

"I don't know if they're crazy or not. Anyway, I'm going crazy. This nima has directly reduced the industry's profits by [-]%. How much profit is there for drinking water? They play like this!" said an executive president. .

"Isn't this too wicked? Originally, our small business has high production costs, and we are still fighting price wars. How can we survive?" A small business boss scolded him directly. He was right, the smaller the business, The higher the production cost, this is also the most miserable situation for small companies in the face of price wars, because they really have no fucking advantage in terms of price.

"Fuck! Look, Master Long has also lowered his price by 12.00%! It's even worse than Xilang!"

"Fuck, Heineken also lowered the price, 12.00%!"

"I'll go, Changbai Mountain has also reduced the price, also 12.00%!"

"It's all fucking crazy, how can you survive if you go down like this?"

"I can't fucking survive!"

……

Those companies that could compete with Xilang all responded with price cuts immediately, almost within half a day after Xilang's price cut came out.

In an instant, the entire drinking water market was devastated. The big brands have cut prices, and other brands can only follow suit, because the market will disappear without price cuts. The saddest thing is those small brands. The price is not competitive, the brand is not Influence, and there is not much money in hand, so it will be a matter of time before the end of the game.

After seeing this scene, some corporate bosses with a keen sense of smell and a small industry began to shut down production lines without saying a word, cut prices more sharply, and cleared inventory to prepare for production transfer. It is so obvious that price wars are not something everyone can afford. Then the fuck is all real money, if the capital chain can't keep up with it, it will be cannon fodder every minute, and the company will not be able to keep it if it doesn't run fast.

In fact, this scene is not surprising, because it will happen sooner or later. The drinking water market has grown wildly for seven or eight years, and it has almost reached the ceiling of the industry. It is no longer possible for companies to expand as unscrupulously as before. In fact, everyone has already discovered this point since Xilang launched the linkage of hundreds of cities, because in the past, each company did not care about any promotional activities. Although the sales growth of its own company would affect the sales of other companies, it would not affect Xilang as much as Bai's. A sharp drop of tens of percent so much, this kind of thing can only show one situation, the market is already saturated, and if you imagine the previous market grabbing, you can only grab it from other companies, and once this happens, the price War is absolutely inevitable.

There are more than 1000 drinking water companies in the drinking water market. With so many players existing at the same time, how is it possible that no one wants to clean up the players?No one did this before because the market is still in the development stage and is far from being saturated. Now that the market is showing signs of saturation, then even if Xilang does not start a price war now, other companies will definitely do this in a short time, because the market The only rule is that the weak eat the strong. Players who are not strong enough will inevitably be eliminated. If you want to survive in the end, don’t even think about having no money. Small businesses are all cannon fodder.

However, the most uncomfortable thing at this time is not small companies, but those players who are considered large but not the top brands in the industry. Let them shut down their companies and switch to production?Who the hell is willing?Is it easy for me to do such a large-scale industry?Suddenly you told me to change production, why the hell should I?But hold on?It is very likely that they will not be able to make it to the end, because the capital chain is not as good as those of the top brands. Once they can’t make it to the end, it will be a disaster. Going bankrupt every minute is not a dream, it is more devastating than switching production.

Bai's was not included in this list. It is said that Bai's is a veteran player in the internal beta version of the mineral water industry. After all, he can be regarded as one of the top [-] domestic drinking water brands. He should have the financial resources to fight this price war. The reality is just like what Xiao Zhao said, the current focus of the Bai family's industry is in the entertainment industry, the stalls they set up are too big, and the money they spend is too much. Now the liquidity in their hands is really quite limited, so even if Lin Ling really She is very smart, even Lin Ling is very capable, she is helpless in such purely money-burning entertainment activities, because now the opponents don't have any marketing level and management ability compared to her, people just rely on money in their hands to follow you Who has more money than anyone else?out!It's that simple and rude.

However, when Xu Duan saw this scene in the drinking water market, he grinned, because he had seen this scene in his previous life. The small business has disappeared without a trace. Does this scene appear familiar to him?However, he has a way to solve the price war that makes Lin Ling helpless, because he knows that there is a company that did not participate in the price war back then, and it was so awesome. It's just that if Bai wants him to help solve this trouble, it's impossible without paying the price of blood, because he has long been waiting for this scene to appear.

(End of this chapter)