Reborn 1990 Little Doctor

Chapter 1466 The Key to Sales
This time the charges are confirmed. It is estimated that it will not be 100 years. It is impossible to release Dean Bai. This kind of person is really an enemy of the people. He dares to conspire to steal high-end secrets. Wouldn't releasing her continue to endanger society?

Dean Bai is the dean of Shengtang Hospital. The other shareholders of this hospital saw that something was wrong, and it would be troublesome to pursue the responsibility of the hospital, so they hurriedly sold their assets.

As a result of the interrogation, Dean Bai was sentenced to 81 years in prison. This time has a Buddhist meaning and is very suitable for a diehard like Dean Bai.

After President Bai's verdict was handed down, Shengtang Hospital quickly fell apart, and the hospital was taken away by several buyers. Since then, the name of Shengtang Hospital has never been used again.

Coincidentally, on the day that President Bai's verdict was handed down, the first batch of products of Su Shi Pharmaceutical Factory was successfully produced.

The first batch of products from Su's Pharmaceutical Factory is the rejuvenation pill promoted by Su Nian.

In order to increase sales, Su Nian hired people to shoot several commercials, which were broadcasted on major TV stations in a rolling manner. The investment in advertising costs has reached a huge amount of one million.

However, the sales volume of Rejuvenation Pill was not as good as Su Nian imagined. Except for some old patients who believed in her incredible medical skills and ordered a part of Rejuvenation Pill early, no big pharmacy came to her pharmaceutical factory to buy medicine.

Su Nian is very puzzled by this, one must know that she is quite famous now, she can be regarded as a sudden rise in the medical field, and these retail pharmacies don't want to lose face like this.

Chu Beichen has been running a pharmacy for a while, and he knows what Su Nian has encountered.

"Su Nian, are all the sales promotion personnel in your factory newbies?" Chu Beichen asked his wife with a smile.

Su Nian nodded, "Beichen, you are right. We are a new pharmaceutical factory. When we were recruiting, we thought about hiring two experienced gold medal salesmen, but these people were invited away by big manufacturers. They are willing to come to our pharmaceutical company The workers in the factory are all newcomers."

"That's right, your salesperson must still not have grasped the most critical part of sales," Chu Beichen pointed out with a smile.

"What is the most critical link? Quality? Effect?" Su Nian shook Chu Beichen's arm.

"It's not right. The most important part is the rebate." Chu Beichen pointed to the pharmaceutical factory. Your profit?"

Su Nian seemed to understand something, "Of course not, the cost of advertising, the cost of maintaining the assembly line, and the daily expenses of the pharmaceutical factory will all be paid from these funds."

"The other part of the money is the rebate for the retailer, and it should also come from here. I know you will think it is unreasonable to do so, but the current market situation is like this. Two drugs with similar efficacy, one has a rebate and the other does not. Those pharmacies will definitely buy medicines with rebates."

Chu Beichen's words awakened the man in the dream, and Su Nian suddenly realized, "Since this is the case, we can't avoid doing as the Romans do. How about this, I'll inform the factory manager and ask them to hold a sales meeting to re-draw the sales strategy."

The result of the meeting and research is that if Su Nian wants to be competitive among similar products, the rebates for pharmacies and hospitals must be as high as 13.00%.

"Oh my god, it takes so much?" Su Nian just found it inconceivable.

"That's not too much, let me tell you, in order for clinicians and patients to prescribe this drug, you have to give the doctor a certain amount of rebates. I saw that other pharmaceutical companies set [-]%," Chu Bei said. Chen is also very helpless.

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(End of this chapter)