Salesperson eloquence skills training

Chapter 1 Preface
The same sentence, the expression of the same meaning, to some people, it is like a sweet spring nourishing the heart, making people feel like a spring breeze; while to some people, it is like a bayonet cold wind, making people feel embarrassed and depressed; One sentence can quell a war in a critical moment, but some people's one sentence will break the smooth communication... This is the charm of language!It is uncanny and elusive.

Salespeople are the ones who need to master the charm of language the most, because the process of sales is the process of negotiating and talking with customers.Good eloquence can better demonstrate your wisdom and talent, reflect your demeanor and temperament, deepen mutual understanding and goodwill, and let customers agree with your suggestions and ideas, accept your products and services, and finally Make a deal.

Having a good sales eloquence is the dream of every salesperson, and it is also a skill that every salesperson is trying to cultivate.But in this world, there are tens of thousands of salespersons, all of whom are doing similar things, but the results are often different. Some salespersons perform very well, and some try their best but fail to win the favor of customers.Is the failed sales because the salesperson's communication is not in place?Is it because the salesperson's language enthusiasm is not enough?Is it because the salesperson does not understand the product clearly enough?Is it because the salesperson's language expression ability is not logical enough?No, not just these, but a combination of these!
Because good sales eloquence is not only the art of language, but also the synthesis of various arts. It combines the charm of the salesman's language, the grasp of the customer's mentality, the response to specific situations, and the cognition and expression of products and services. , the mastery of closing skills... It is included in the whole process of sales, and it is indispensable to determine all aspects of sales.

If you are dissatisfied with your sales performance and have some confusion about your eloquence, please read this book.This book divides the whole process of sales into eight parts, from the mentality and skills of sales eloquence, opening remarks training, product introduction skills training, how to deal with customer objections, skills to deal with customers with different personalities, customer closing skills, and telephone communication skills , after-sales language skills, etc., and summarizes the most important part of the art of eloquence. It is a sales eloquence training textbook worth reading.

David Ogilvy once said: "One day in business, life in business." We hope that this book can be used as an important instruction and reference in your sales career, bringing you a new eloquence concept space, and providing you with Point out a shortcut to success that will bring you wealth and glory.

editor

April 2007

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