Salesperson eloquence skills training

Chapter 2 Sales success is inseparable from good eloquence

"Eloquence Book"

A company is conducting a promotional activity for laptop computers. At this time, a salesperson calls a potential customer of the company:

"Hello, sir. I am a salesperson of XX company. The company is conducting a research activity. I would like to ask you two questions. Do you have time?"

The customer said: "Just ask."

Salesperson: "Do you often use the computer?"

Customers say: "Of course I need to use a computer, otherwise I can't work."

Salesperson: "Are you using a desktop or a laptop?"

Customers say: "Desktops at the office, laptops at home."

Salesperson: "Recently, the notebook computer sold by our company is in a promotional stage with special discounts. Are you interested?"

The customer said: "Are you promoting laptops? Isn't it doing research?"

Salesperson: "Actually, yes, but..."

Customers say, "You needn't tell me, I'm not interested in buying a laptop right now because I have one. Plus, it works great now."

After speaking, the customer hung up the phone.

In the above example, the reason why the salesman failed was that he could not effectively eliminate the strong resistance of the customer, and he could not use his own words to dig out the main confusion of the customer when using the laptop. The scarcity has a lot to do with it.In sales, the salesperson must have good eloquence and be able to effectively interact with customers' topics, so as to find the potential needs of customers.

In modern society, if a person wants to succeed in communicating with others, he cannot do without a good eloquence, especially in sales work.In the sales industry, if we can't even speak clearly, and we can't communicate with customers, and even make customers feel awkward, then the chance of successful sales is very small.It can be said that as a salesperson, eloquence is directly related to whether the product can be sold.Having a good eloquence will make your sales road smoother and smoother.

Specifically, why is sales success inseparable from good eloquence?

Good eloquence can attract customers' attention; good eloquence can freely communicate with customers; good eloquence can arouse customers' interest and stimulate purchase desire; good eloquence can eliminate customers' doubts; good eloquence can fully convey information to customers; good eloquence Good eloquence can ease the sales atmosphere; good eloquence can get you out of trouble; good eloquence can lead to substantial changes; good eloquence can let you take the initiative in negotiation; good eloquence can change passiveness into initiative; good eloquence can win the trust of customers; good eloquence Eloquence helps you implement sales strategies and complete transactions; good eloquence wins you more customers.

Generally speaking, in all aspects of sales, the display of eloquence is inseparable.In this day and age, eloquence is a must-have for every aspiring salesperson.Possessing a good eloquence is the key and guarantee for a salesman to succeed, and it is a favorable tool to truly realize his own life value.Moreover, the art of speaking is not obtained from hearsay, but must be understood and perceived by oneself.If you want customers to like you and accept you, salespersons must cultivate their own conversation skills. Only in this way can they open the door to communicate with customers, and the hearts of each other can collide and resonate.

Eloquence
Communication is based on mentality, emphasizing emotional communication, language should be warm, friendly, and full of sense of humor.

Good contingency eloquence is essential so that you can adapt to different sales situations.

Good eloquence allows you to convey information in a subtle and tactful way.

Be a little more reflective after every conversation and make every detail perfect!
(End of this chapter)