Salesperson eloquence skills training

Chapter 7 Compliments Can Impress Customers
"Eloquence Book"

Yuan Yiping once visited the owner of a store.

"Hello, sir!"

"who are you?"

"I'm Yuan Yiping from Meiji Insurance Company. I just arrived in your place today. I have a few things I would like to ask your well-known boss."

"What? A well-known boss?"

"Yes, according to the results of my investigation, everyone said that it is best to ask you this question."

"Oh! Everyone says that? I can't take it seriously. Tell me, what's the problem?"

"To be honest, it's like this..."

"It's not convenient to stand and talk, please come in!"

... The desire to be sincerely praised by others is a basic desire in everyone's heart.Complimenting the other party is an effective way to gain the other party's favor.Yuan Yiping's success lies in his learning to praise.Use the tone of a third party "everyone" to praise the shop owner for being "famous far and near", affirm the boss, and win the favor and approval of the boss, and the subsequent communication will be much easier.

Compliments are the lubricant for communicating with customers. If the salesperson doesn’t know what to say to unfamiliar customers, complimenting them politely is a very good opening line, and it will make the communication between you and customers smoother; During the process, when customers try our products, combining the advantages of customers with our products to praise them can best stimulate their desire to buy; at the end of the sale, if you praise the customer, maybe he will Will become your most loyal customer.

Complimenting customers is a good thing, but not an easy one.If you don't judge the situation and master certain skills when praising customers, it will turn good things into bad things.So, how should the salesperson praise the customer?There are actually many methods:
(1) Praise must be sincere
Sincere praise is seeking truth from facts, from the heart, and is loved by people all over the world.When praising, you should choose the most beloved and proud things of customers to praise, so as to exert the incomparable power of praise.For example, for those clients who are already successful people, you can praise their early struggle history, because this is the thing they are most willing to recall and proud of.

(2) Praise must also be warm and specific

Compliments also require an effort to discover the strengths and strengths of the client.If you praise customers carelessly, lack of enthusiasm, empty exaggeration, not only will not make customers happy, but may also cause resentment and dissatisfaction.For example, instead of saying: "You sing well," say, "You sing so well that people who don't know you might think you're a professional singer."

(3) Praise indirectly
When a customer is not suitable to directly praise the customer, he can choose the things around him and the closer things to praise.For example, if the client is a young lady, in order to avoid misunderstanding and overthinking, it is inconvenient to praise her directly.At this time, it is better to praise her husband and children, and you will find that this makes her happier than praising her herself.

(4) Use the tone of a third party to praise

Sometimes, it is more convincing to borrow a third person's tone to praise.For example: "No wonder Xiao Zhang said that you are getting more and more beautiful. I didn't believe it at first, but I was really convinced when I saw it this time." Telling customers in this way is like saying: "You really are getting more and more beautiful "It's much better, and it can also avoid the suspicion of flattery and flattery.

(5) Praise should be generous, decent and moderate
When complimenting customers, different ways and tones of praise should be adopted according to different objects.For example, when praising young customers, the tone can be slightly exaggerated; when praising highly respected customers, the tone should be respectful; when praising customers with quick thinking, be straightforward; clear.

Eloquence
One advantage of discovering is praise, and one advantage of following others' words is flattery.

Only by being good at observation can you find praise.

Fake compliments without emotion often lead to worse consequences.

Indirect praise of customers can also achieve the same effect as direct praise of customers.

(End of this chapter)