Salesperson eloquence skills training

Chapter 8 Mastering the Language and Techniques of Humor

"Eloquence Book"

A salesperson is selling toughened glass cups to a large group of customers.In order to show that the cup is durable and not broken when dropped, he threw a toughened glass cup to the ground vigorously.Unexpectedly, he just picked up a cup that was not of acceptable quality, and the cup shattered with a "bang".This had never happened in his sales career. It was unexpected. He was taken aback, and the customer was even more dumbfounded.

Faced with such an embarrassing situation, the salesman had an idea. He suppressed the panic in his heart, instead smiled at the customer, and said in a calm and humorous tone: "Look, I won't sell you cups like this. of."

When everyone heard it, they laughed easily, and the atmosphere in the venue suddenly became active.The salesman took the opportunity to throw out a few more cups, all of which were intact and a success, and customers felt that the product was really good.In an instant, the salesperson sold dozens of cups.What is even more comical is that the customers thought that the "mistake" in the sales promotion was arranged in advance, and the breaking of the cup was just a "sell off", which aroused everyone's appetite.

Analyzing the above case, the witty salesman used humorous speaking skills, which not only allowed himself to find a way out of embarrassment and saved face, but also brought unexpected results to his sales.In the actual sales process, there are often sudden changes, which will disrupt your well-thought-out plans. This situation of "the plan cannot keep up with the changes" often makes people unexpected and extremely embarrassing.However, humorous eloquence can help you adapt to changes along the way and turn "dangerous" into "barbarian".

Generally speaking, a salesperson with a sense of humor will have better popularity in daily work. He can shorten the distance of interpersonal communication in a short period of time and win the favor and trust of customers.A salesperson who lacks a sense of humor will affect communication to a certain extent, and at the same time will greatly reduce his image in the minds of customers.Therefore, only by being a master of humor can the salesman move forward step by step on the road to success.So, how to master the language and skills of humor?

(1) Learn to laugh at yourself

When communicating with customers, there will always be awkward situations.At this time, if you use self-deprecation to deal with the dilemma, not only can you easily find the steps, but it will also produce a humorous effect.It's easy to be funny when you have to lash out at one of your own flaws when you're laughing at yourself.With this kind of bearing and courage, the client will not let you laugh alone, but will usually accompany you to laugh a few times.So laughing at yourself, tickling yourself a few times, and laughing first, is a very clever way to escape.

(2) witty and humorous

When it comes to sales, being witty and witty can bring you back from the dead and break the ice.Using witty and humorous language can effectively get rid of one's own predicament.When talking with customers, some jokes can be made appropriately, but be careful not to overdo it.

(3) Clever use of irony

In some sales occasions, telling the truth instead will make the salesperson get unexpected results.For example, a salesperson is selling electric fans, and the customers have been picking and choosing, nagging non-stop.The salesman followed the customer's wishes and said: "There is something wrong with this electric fan. It's not worth spending so much money to buy an unsatisfactory thing!" It is necessary to speak out.Then, the salesman took the opportunity to say in a sympathetic tone: "The price of the electric fan is cheaper", "The electric fan saves a lot of electricity than the air conditioner"...Speaking from the standpoint of thinking about the customer, the customer's psychology is easy to accept, and the salesman will be satisfied. will be much easier.

(4) Make good use of exaggeration

According to the characteristics of the product, the clever use of exaggeration can often attract the attention of customers and stimulate their desire to buy.There is a salesman who sells household goods. Every time he sells, he will say: "Can I tell you how to reduce housework?" Although the product may not completely reduce the burden of housework, it can attract customers. Note, a door is opened for his sale.

(5) Contrast comparison

Putting two unrelated concepts or things together will form a strong contrast, which makes people laugh.The most common joke is the series of stories about an ant stretching its legs and tripping an elephant. It is precisely because of the difference that the story is eye-catching and funny.

Sales staff should also appreciate the benefits of this contrast. When communicating with customers or introducing products visually, if you use more contrast, you will be surprised.

(6) Reverse thinking
Generally, customers usually think along the "common sense", but if the result is shifted to an "unexpected" focus, it will make them feel "interesting", and let the customer smile to you, Have a good impression of your product or service, thereby inducing the purchase motivation and facilitating the rapid conclusion of the transaction.

Humor can be said to be the golden key to successful sales. It has a strong appeal and appeal, and can quickly open the door to customers' hearts.However, in actual sales, we must pay attention to grasping the scale of humor, and don't pretend to be humorous, otherwise, the gains will outweigh the losses.

Eloquence
Humorous language can enliven the atmosphere of communication with customers.

Clever humorous language can get rid of embarrassing sales situations and resolve minor conflicts.

Humor is not born, it is the result of continuous practice and learning.

Don't be grandstanding and pretend to be humorous.

(End of this chapter)