Salesperson eloquence skills training

Chapter 9 Good eloquence is inseparable from a warm attitude
"Eloquence Book"

Joe Gillard is one of the greatest salesmen in the world.One day a woman walked into Girard's showroom and said she wanted to see the cars to pass the time.She told Girard that she wanted to buy a Ford, but the salesman at the Ford dealer told her to come back later, so she came here first.She also said it was her birthday present to herself - "Today is my 55th birthday."

"Happy birthday, ma'am," said Girard, inviting her in for a casual look.Then, he walked out of the showroom, explained a few words to the secretary and walked back.

Gillard was chatting with the woman when the secretary came in with a bouquet of roses and handed it to Girard.He gave the woman flowers: "I wish you a long life, my dear lady."

The woman was very moved. She said: "It's been a long time since no one gave me a gift. The Ford salesman must have seen me driving an old car just now and thought I couldn't afford a new one, so I asked to take a look at the car." At that time, he refused and said that he needed to go out to collect a sum of money, so I had to come to you and wait for him. Now that I think about it, I don’t necessarily have to buy a Ford.”

In the end, the woman bought a Chevrolet from Girard.

Analysis Enthusiasm is an indispensable quality of an excellent salesman. It can be said that without enthusiasm, the chance of successful sales is very slim.In the above example, Joe Gillard's success is inseparable from his enthusiastic attitude.Maybe the salesman at the Ford dealership didn't lack eloquence. The reason why he failed to close the deal was that he lacked a passion for customers.

Really good eloquence comes from a warm attitude and respect for customers.Good eloquence does not mean that the salesperson should be eloquent and make customers spit all over, but that the salesperson should speak enthusiastically, so that customers have a sense of intimacy, so as to generate trust in the salesperson.

It can be said that in sales, an enthusiastic attitude is the primary condition for the success of sales. Sincere enthusiasm can melt the indifference and rejection of customers and make you "defeat the enemy".If a salesman wants to be successful, he must first impress customers with his enthusiastic attitude, and then he can open the door of communication and let customers build a good impression and trust in you.

(1) Insist on exercising every day

A healthy body is the basis for enthusiasm, and a strong body can make people full of vitality.And a person full of vitality can easily infect the people around him with this vitality.Many salespeople insist on doing some physical exercise every morning, such as aerobics, jogging or cycling, which can not only enhance their physical fitness, but also improve their energy and enthusiasm for a day's activities.

(2) Encourage yourself beforehand

Before you make a sale, give yourself a spiritual speech or say something encouraging.Speaking mentally to yourself is not common, but it is extremely effective, much like a coach speaking to a player.When you give yourself a mental speech before going to a client, you will speak better and be more successful when you sell.

(3) Speak softly and kindly
Be sure to speak kindly and kindly, so that customers can feel happy and trust the sales staff.The language of enthusiasm also determines the enthusiasm of the attitude.

(4) Be sincere

In the process of communicating with customers, let customers feel that the salesperson is honest, and customers are unwilling to communicate with a hypocritical and cunning person.Therefore, the salesperson's speech must be appropriate and in line with the identities of both parties, otherwise, it will arouse customers' resentment.

(5) keep smiling

Learn to smile and infect others with a sincere smile.Regularly exercise the facial muscles to show a smiling face at any time.

Customers always like to discuss business with enthusiastic and cheerful salesmen, because customers believe that salesmen with a warm attitude can always bring them happy feelings and considerate services.Therefore, turn enthusiasm into a habit, and always remind yourself to maintain enthusiasm, not only for customers, but more importantly, for sales work, life and life.

Eloquence
A warm attitude can bring customers a happy mood and considerate service.

Learn to compliment without hesitation and talk enthusiastically with friends.

Get yourself enthusiastic and pass that enthusiasm on to your customers.

Enthusiasm should be generous, appropriate, and must not be excessive.

(End of this chapter)