Be the best store manager

Chapter 28 Basic Principles of Store Personnel Management

With the advent of the era of knowledge economy, human factors such as knowledge, creativity, personality, and intelligence are playing an increasingly important role in stores.In order to achieve high-quality, high-efficiency and high-benefit development, the store must insist on educating people first, so that the majority of employees can become useful talents and give full play to the effectiveness of human resources.In terms of management methods, respect for human values ​​and abilities should be emphasized, and humanized management should be implemented.Therefore, the store manager should grasp the following seven basic principles in daily personnel management.

lead by example
The management of employees ultimately falls on the obedience of employees to managers or subordinates to their superiors. This relationship of leadership and obedience can come from two aspects of power or authority.

If the store manager wants to manage his employees successfully, especially those who are better than himself, he must first set an example and form his own personality charm, because the authority it brings is more important than administrative power.

Of course, an authoritative manager cannot rely solely on his subordinates to come up with ideas, and cannot blame all mistakes on his subordinates. He must also have superior wisdom and talent, and be brave enough to take responsibility.

fully understand the principles
It is not easy to fully understand employees.

To understand employees, there is a process from the initial stage to the advanced stage.It is very important for the store manager to understand the employee's origin, education, experience, family environment, background, interest, expertise, etc., but this is only the minimum requirement for a manager.The real meaning of understanding employees is to understand their thoughts, as well as their drive, enthusiasm, sincerity, and sense of justice.If a store manager can resonate with employees in these aspects, employees will feel that their boss understands them.But this kind of understanding is only a preliminary understanding. If you want to achieve a deeper understanding, the manager must be able to predict his reaction and action in advance and give him help.

After fully understanding the employees, the store manager must also be able to know people and be good at their duties, so that everyone can exert their maximum potential in their jobs, give their employees challenging jobs that can test their abilities, and when they face various difficulties , give appropriate guidance and guide him out of the predicament, so that employees can continuously hone themselves in practice and rapidly improve their working ability.

In short, the store manager and employees must understand each other, communicate with each other spiritually, and reach a tacit understanding, which is particularly important for the store manager.

Principle of mutual communication

Store managers generally have a strong self-assertion, which helps to solve problems decisively and quickly, but at the same time, it also makes them self-willed, unable to listen to the opinions of others, especially subordinates, and leads to mistakes in decision-making.

In store management, a good suggestion and a creative idea may bring a substantial increase in sales and service quality to the store, and frequent communication with employees, especially listening to the opinions of employees, is the key to successfully managing a store. A smart approach to stores.A good manager should let his employees know that you not only allow, but also encourage them to put forward their views and opinions, and take them seriously.Communicate with employees on an equal footing and respect their opinions, and subordinates will be able to put forward their own views more freely, or play to the views of others.

In store management, communicating with employees is also an important way to unite employees and mobilize their enthusiasm.If an employee's thinking is wrong, he will lose his enthusiasm for work. It is impossible for him to complete the tasks you entrust him with excellence.At this time, as the store manager, you should communicate with him in a timely manner, find out the crux of the problem, solve his problem or enlighten him patiently,
in order to contribute to the achievement of management objectives.At the same time, when dealing with employees who make mistakes, communication methods should also be adopted. Instead of blindly blaming them, they should be given a chance to explain.

The principle of having both ability and political integrity
The primary criterion for talents is to have both ability and political integrity. "Virtue" refers to the virtues that meet the requirements of social civilization and professional ethics, and "talent" refers to the knowledge, experience and ability that must be possessed to engage in this position.In the staff management of the store, the management system should make specific regulations for each position as much as possible, so that there can be evidence to follow when recruiting and selecting talents, and finally achieve meritocracy.

Principles of method innovation
Because the objective social environment is constantly changing, the characteristics and mentality of different groups in different periods are different, and different individuals are even more different in character and behavior.Therefore, managers should carry out method innovation from time to time, and adopt new methods to solve new problems according to different situations.If a store manager sees that a certain method of his own is effective for a certain group of employees for a period of time, he sticks to it without innovating, and is unwilling to make the slightest improvement. change fails.

principle of fair competition
Inside the store, there is also competition among employees, and there is a difference between fair competition and unfair competition.As a store manager, you should always pay attention to the psychological changes of employees and take timely measures to prevent unfair competition.For this reason, the store manager should have a set of correct performance evaluation mechanism in terms of personnel management. It is necessary to evaluate its ability based on work performance, and not to evaluate employees based on the opinions of employees, the preferences of superiors, and interpersonal relationships. Fairness, impartiality and objectivity.At the same time, a normal and open information channel should be established inside the store to allow employees to have more contacts and exchanges, and positive communication of opinions, so as to create a reasonable competitive atmosphere.

incentive principle

In store management, various incentive methods should be used to stimulate the working potential of employees.Because the potential of each person is different, the best effect can be achieved by adopting different stimulation methods for people with different characteristics.

(End of this chapter)