Be the best store manager

Chapter 4 The Store Manager's Role Cognition and Core Competence (2)
In this era of extreme information expansion, the speed of knowledge update is getting faster and faster. If the store manager wants to keep pace with the times, he must improve his self-learning ability. improve myself.

Learning ability is a very important ability, and I have a deep understanding of this.I started as a dispatcher and a salesperson. Of course, many people think that such a job cannot be simpler, but no matter how simple the job is, you can learn a lot from it that will benefit your growth.So I dare not relax myself all the time, summarize and analyze from work, understand customer needs, analyze how to make customers more satisfied, constantly learn store management knowledge from practice, and pay attention to how the store managers around me do of.At that time, I continued to study the operation and management technology of specialty stores like a maniac, and finally became an executive of the company.But learning is a lifetime thing, and the slightest relaxation will make you have no chance to stay where you are, and you can only lag behind. Therefore, I choose to continue to study, and until now I am a training instructor and consultant, passing on my experience to everyone. For more provide the most effective learning methods.

After years of theoretical and practical summaries, I think that the store manager’s learning is not random. As long as you start from the following aspects, you can get good results:

First, learn how to make a store business plan.As the head of a store, the store manager must know how to manage the store as a whole, do a good job in management, and learn to make plans is the first priority.

Second, the study of store customer relationship management.Customers are the primary asset of a store and the life of a store, so doing a good job in customer relationship management is half the battle.

Third, the learning of store sales skills.Although the main job of the store manager is the operation and management of the store rather than sales, the store manager is a role model for the employees. The excellent sales skills of the store manager can drive and train a group of excellent sales talents and improve the sales performance of the store.

Fourth, learn store business process management.This is the basic knowledge that a store manager should have. Effective store process management can improve store efficiency and improve store service levels.

Fifth, learn how to manage store personnel more efficiently.From an ordinary manager to an excellent manager, one of the most important steps is the strength of leadership, so this is a compulsory course for store managers.

Service capabilities
When there is a problem in the store, the store manager often complains that the employees are not doing well enough and have no sense of service. In fact, the store manager is a role model for the employees. If there is no service awareness, the first thing to reflect is the head of the store.If the store manager always makes wrong demonstrations in front of the employees while asking them to do so, then no amount of requests and complaints will be able to change the status quo of low service quality.Even with batch after batch of new employees, the final result is still the same, because the root cause has not changed, and it is difficult to change other aspects.Therefore, the service ability of the store manager determines the service quality of the store staff.

strong communication skills

The store manager is like a bridge between the company and employees, customers and the company. He must properly handle all kinds of internal and external relationships, as well as the relationship between the top and the bottom.At the same time, he has to pass on his store management knowledge and experience to other store employees without reservation, so as to improve the overall quality of store employees.In order to maintain good communication with employees, store managers should pay attention to the following points:
First, pay attention to the physical and mental health of employees, and pay attention to everyone's expressions.Make sure to have a communication with employees every day, and comfort everyone before closing the store. This is an important means to gain the trust of employees.

Second, the notices and tasks issued by the headquarters must be clearly conveyed, and employees must understand correctly to avoid mistakes caused by misunderstanding.

Third, for employees with negative emotions or difficulties, we must pay attention to communication, listen to opinions, try our best to help employees solve problems, and prevent their negative emotions from affecting the work of the entire team.

A store manager with strong communication skills can bring success to the store.

Feng Kai owns a shoe store.Feng Kai is very good at communicating with people. He can understand other people's attitudes and ideas, and is good at persuading them with his strength.He tried his best to let the employees participate in the operation of the store, which encouraged the employees, filled their hearts with the joy of being commended, and were willing to express their true thoughts.He is also good at discovering the motivation and needs of employees. He can accurately predict the impact and results of various proposed sales plans, so he can take the action plan that will bring the best impact and produce the best results to the company. .Because Fengkai can cooperate seamlessly with employees, and employees can work together, the company has made great achievements very quickly. In the 20s, Fengkai's company achieved an average annual growth rate of 90% in net profit.

However, another store manager who was no less talented, knowledgeable and energetic than Feng Kai closed the store that had a good performance due to his lack of communication skills.

His name is Liu Wei, and he worked as a store manager in a clothing store in the early 20s.He is talented, savvy, and business-minded, but he is not good at handling the relationship with employees.He is very arbitrary and puts unreasonable pressure on the employees, creating a dangerous situation for everyone in the store.When employees work, they don't think about how to improve performance, but how to please him, and spend a lot of time guessing his intentions.As a result, 90 years later, a store that had performed well under the management of his father and had done quite well in the same industry closed down.

A far-sighted store manager should know how to give full play to the role of each employee and form a collective effort to create a bright future for the store.The key to a store manager's success lies in whether he can make employees contribute their efforts, ideas and creativity, and all of these depend on the store manager's superb communication skills.

Sales-management-operation: triple jump of excellent store manager

Many store managers have worked at the grassroots for a long time. Because they are good at selling goods, have outstanding performance, and have a better understanding of the company as a whole, they are promoted to store managers. The wages are assigned to relatively high-ranking shop assistants and shop assistants."Because being able to sell goods is not the most important quality and ability of an excellent store manager, as a store manager, he also shoulders more important responsibilities.

20 years ago, you could see slogans like "Don't fight with customers" in shopping malls. This is not surprising, because at that time, the store manager was just the housekeeper of the store, as long as he managed the store and the goods well.Today, the store manager has changed from a housekeeper to a businessman. As a businessman, the ultimate goal is to make a profit. The highest responsibility of the store manager is to realize the business goal and how to make a profit.The store manager is also a manager. He controls and uses the relevant resources of the store, manages the business activities in the store and achieves business goals.These are issues that a store manager has to consider. If for some reason the expected sales are not achieved, it is the store manager's responsibility.

For the store manager, the first thing to do is to solve the product problem, how to make the product comprehensive, this is the first responsibility.The second is how to present these products, make it look the best, and make the store a place where everyone feels comfortable when they come here.Finally, the store manager must mobilize the enthusiasm of the employees, which is very important and must be done.The so-called ability to mobilize the enthusiasm of the shop assistants means that the shop manager himself should have a very strong personality.If the store manager can't let his subordinates feel your charm, your attractiveness, cohesion and passion, and actively face difficulties with you, then it will be difficult for you to carry out good management and daily work, and it will be difficult to achieve sales performance.

As a manager, you must have the ability to plan, make decisions, execute, and summarize.Issues involving systems, talents, and incentives are "how to let others do what you want to do well" rather than "do everything well by yourself".Therefore, the store manager must know how to assign, guide, supervise, and encourage the store staff to do every job in the store. This is the basic responsibility of the store manager.But to become an excellent store manager, what you want and do is not only the responsibility of a manager, but also the role of an operator.

If the store manager wants to keep growing in the store and brand company system, he can learn from regional managers or supervisors, learn how they deal with problems properly, and learn how they think about problems, that is, "think like a boss".Only in this way can one's ability be improved, and one can get closer and closer to success.

An excellent store manager must be an excellent operator.In fact, the management work of many stores is not very different. The business activities of the stores follow the cycle sequence of planning, implementation and summary no matter the day, week, month, season or year, and have a relatively standardized process. The management ability is able to handle the daily work very well.But the responsibilities and meanings of being an operator are different.If management is how to do things right, then operation is to choose the right thing to do and do things more proactively. Management involves issues such as the market, customers, industry, environment, and investment. Simply put, operation is related to the survival and profit and loss of an enterprise. Management is about efficiency and cost, that's the difference between the two.The difference between an excellent store manager and an ordinary store manager lies in the level of operation, because the management level of many stores is far greater than the level of operation.The store manager should direct the store staff to operate efficiently, analyze various data of the store operation, create a certain operating profit while meeting customer needs, and make correct decisions on various tasks.This is what an operator should do.

To become an excellent store manager, the most important thing is to recognize your own job responsibilities. Unlike key employees, the store manager has a wider scope of responsibilities. He is no longer faced with special affairs, and evaluating the excellence of the store manager is no longer simple. Look at individual achievements, but look at the achievements of the entire team. Only by completing the triple jump of sales-management-operation can you become the best store manager.

(End of this chapter)