No regrets ninety-two

Chapter 231 Sales is the main event

Everyone's success must have its reasons for success.

For example, Wu Xiaozheng, the reason why he can be successful is not only that he is smart, capable, and brave, but also that he is able to endure hardships, and that he is good at learning and thinking...

These are all elements of success.

Of course, even with these excellent qualities, it may not be possible for everyone to succeed, but at least there are more opportunities than others.

In Wu Xiaozheng's view, Liu Xuewen also has many excellent qualities. Once appreciated by others, he will have more opportunities than others.

For example, his integrity, not being greedy for small things and cheap things, his honesty, and his seriousness and down-to-earth, Wu Xiaozheng appreciates it very much, and thinks that people like him will do better than ordinary people if they use the right place.

Wu Xiaozheng firmly believed in this, so he decided to give Liu Xuewen this chance.

"Okay, now it's time to talk about sales. This is the most important part. Brother Jun, you have to remember it well!"

There is no doubt that the sales department is the core department for a company to grow and develop.

Take, for example, a food processing plant.

No matter how good the taste and quality of the food developed by Wu Xiaozheng is, if the sales are not strong, those products will never be turned into profits, and the factory or company will not have any development at all.

This is why Wu Xiaozheng put the structure of the sales department at the end.

"Correct a concept first. Don't think that the sales department is simply selling things. The goal of our sales department will be a complete marketing system."

Wu Xiaozheng first introduced a concept that is considered relatively avant-garde in this era, at least the few present here have not heard of it.

A complete marketing system?what is this?
For people in this small county, everyone has heard of the sales department, sales office, and sales department, because all state-owned enterprises now have this structure.

But the so-called marketing system, everyone has never heard of it. On the one hand, it is limited by vision, and on the other hand, it is limited by education. After all, everyone's contact area is still too narrow.

What Wu Xiaozheng said next, everyone seemed to be listening to a scripture.

"The so-called complete marketing system includes pre-sales, after-sales, customer service, marketing, distribution, etc."

Seeing that everyone was confused, Wu Xiaozheng had no choice but to explain patiently.

"The so-called pre-sales refers to what you guys are doing now, Brother Jun, to develop consignment outlets, expand sales channels, etc., so that our products can be sold. This is pre-sales."

When Wu Xiaozheng said this, it was easier for everyone to understand.

So what is after-sales?
Here comes the answer.

"The so-called after-sales means that after the development of consignment sales outlets, we have to ignore them. Someone has to follow up to find out how the sales are, what products are selling well, what are not selling well, and what are the reasons for the bad sales. One is to help consignment outlets sell better, tap their sales potential, and so on.”

"In short, after-sales is to communicate with channels and provide services. On the one hand, it helps channel customers to make money, and on the other hand, it allows us to make more money ourselves."

Liu Zhijun sweated wildly.

He originally thought that he had done a good enough job by leading everyone to expand so many consignment outlets during this period of time and greatly increasing product sales.But according to Wu Xiaozheng's statement, they basically haven't done anything in the after-sales area except distribution.

It seems that if you want to be a sales manager, you have to learn a lot.

Li Xiangyi, who was sitting there listening, finally understood why Wu Xiaozheng was able to convince Liu Zhijun and others.

Whether it is brains, knowledge, ability, or courage, he is indeed superior to others.

Because Li Xiangyi is now a member of the sales department, he listened very carefully and felt that he had gained a lot.

"Needless to say about delivery, we are already working on this part, and we have encountered problems. The next thing to do is how to do this part well, so that there will be no problems and no troubles."

"The next step is customer service. It can be said now that our current customer service is still blank for the time being. This is not acceptable, and we must pay attention to this."

Wu Xiaozheng first made the problem very serious, which immediately attracted the attention of Liu Zhijun and Li Xiangyi.

"The so-called customer service is mainly for the final customers of our products, that is, the customers who eat our products."

"The reason why this is important is because if we want to do it for a long time, we must take into account the feelings of the end users."

"On the one hand, we need to understand the evaluation of end users through customer service in order to improve and enhance product quality and taste."

"On the other hand, if there is a problem, we must find it in time, such as deterioration, taste, food safety accidents, etc., so that customers can find us in time, otherwise it is easy to cause major problems and damage our brand and reputation."

"Therefore, in terms of customer service, we must immediately arrange special personnel to take charge, and we also need to set up a special customer service phone."

Regarding customer service, Wu Xiaozheng explained it in great detail.

He knows that if a brand wants to really do well and become bigger, it must do a good job in customer service, otherwise it is really easy to smash the brand.

This item immediately attracted Brother Jun's attention.

He found that the more he listened to Wu Xiaozheng, the less he was doing now, and now he had to learn humbly.

Not that this is a good thing.

Since Wu Xiaozheng entrusted this piece to him, he is willing to take up this challenge.He believes that the more he learns now, the better he can do in the future.

He wished Wu Xiaozheng could have more meetings like this.

"The last thing to talk about is the market."

This is the most important thing Wu Xiaozheng wants to talk about, because this part also involves another very important issue.

Wu Xiaozheng started his jumping thinking again.

"Wu Minxia mentioned a question just now, that is, the issue of bus advertisements has made progress, but I need to come up with an idea on how to do it and how to talk about it. Now I will ask you this question, which part of this matter is it? category?"

This question is really jumpy.

I was clearly talking about the structure of the sales department just now. I haven't finished that question yet, but now I suddenly jump to another question. Everyone is a little confused.

"Does it belong to the market?"

Li Xiangyi asked tentatively, he was fully involved now and started to think positively.

His brain is actually quite good.

Wu Xiaozheng gave him a thumbs up.

"Yes, this is the job of the market. The so-called market includes publicity planning, marketing, etc. The purpose is to let more people know the existence of our products, familiarize with and accept our brand, and increase our popularity."

"It can be said that the marketing department in sales is not only the basis of sales, but also an important guarantee for whether sales performance can reach a big level."

Then Wu Xiaozheng made a decision that shocked everyone.

"I announce that from next week, all the staff in the sales department, except for the delivery staff, will stop sales and expansion, and devote themselves to the work of the market."

Stop selling?Don't make money?

Is Wu Xiaozheng crazy?

All that was left was this one thought.

(End of this chapter)