No regrets ninety-two

Chapter 232 The Real Generosity
Everyone really doesn't understand.

Now that the sales situation is very good, it is the time to take advantage of the victory and make a lot of money. Why does Wu Xiaozheng stop the sales?

Does he think he has too much money?

Wu Xiaozheng did not explain directly, but asked another question: "March 3st is the signing and launching ceremony of the agricultural and commercial cooperation plan. Everyone knows about this, right?"

Everyone nodded.

But Wu Xiaozheng's thinking was really too jumpy.

Just now he mentioned the issue of bus advertisements. That problem has not been solved yet, and he asked the sales staff to stop expanding. Now he also mentioned the launch ceremony of the agricultural and commercial cooperation. People really don't know what he wants to do.

Wu Xiaozheng asked again: "On March 3st, newspapers and television media in the county and region will report on the event, even newspapers and television stations in the province may come. Our factory is obviously the protagonist of this matter. , Didn’t we think of doing something ourselves?”

"Ah? What else do you want to do?" Wu Minxia asked in surprise.

Others also looked at Wu Xiaozheng in surprise.

Everyone really didn't think there was anything to do, and they didn't know what to stop all the salespeople.

"Propaganda bombing."

Wu Xiaozheng announced the answer, a very simple four words.

This is a major event that Wu Xiaozheng wants everyone to do with all their strength in the next week.

Because of their inexperience, Wu Minxia and Liu Zhijun have not yet realized what the launch of the agricultural business cooperation plan will mean to Chef Wu's food.

But Wu Xiaozheng knew that this was a huge publicity opportunity.

Wu Xiaozheng predicted that in those few days, the media in the county and region would make a lot of publicity reports on that event, because Yang Guiping had that ability and background.

As one of the protagonists of the event, if Chef Wu Food can take advantage of this opportunity and take some effective measures, he will have the opportunity to make the brand of Chef Wu Food known to everyone in the county.

According to later generations, this is called rubbing heat.

Taking advantage of this opportunity, Chef Wu's food can be promoted through various channels and methods, which can fully double the effect.

"In the next week, I need everyone to take action, whether it's bus advertisements, posters, outdoor advertisements, county TV stations, or regional daily newspapers. Go out, watch TV, read the newspaper, and you will see the advertisement of Chef Wu's food."

Wu Xiaozheng put forward specific requirements.

"As long as everyone can think of it, make it all up. Don't be afraid of spending money, and don't be afraid of trouble. If you can't handle things, Wu Minxia, ​​please ask Yang Guiping to help coordinate."

After a pause, Wu Xiaozheng said something very imposing: "I want to make the words Chef Wu a famous brand in our Xiangshui County first."

A real bonanza!

Everyone finally understood the true meaning of the words "propaganda bombing".

Everyone can imagine that if all the measures mentioned by Wu Xiaozheng are used, Chef Wu's food can indeed be known to everyone in Xiangshui County, at least in the county and nearby towns.

But everyone is thinking about one more thing, how much money will it take to get it done?

Wu Xiaozheng was not worried about the cost.

Because he knows that in this era when the awareness of advertising is not particularly strong, the cost of advertising is much lower than that of later generations.

For example, bus advertisements, county TV advertisements, etc., as the protagonist of the agricultural business cooperation plan, with the support of the county, the cost in this regard may be surprisingly low.

Taking a step back, even if the cost of this publicity is not cheap, Wu Xiaozheng will not hesitate, because the money spent on this publicity will soon be earned back hundreds or thousands of times.

It can be said that this matter must be the most important and urgent event of the company in the near future, because all the people present here are the core executives of the company, and Wu Xiaozheng spent a little more time discussing some details with everyone.

The more we talked, the more excited we became.

After discussion, everyone found that Wu Xiaozheng's idea was completely feasible.

That's real big money.

It is conceivable that after this wave of publicity campaign, Chef Wu's food may really become famous in Xiangshui County.

It can also be predicted that after this wave of big actions, the expansion of sales channels will become better.

It can also be foreseen that as long as the factory can keep up with the production capacity of products, the next sales performance may usher in a wave of explosive growth.

At this point in the discussion, Liu Zhijun couldn't help but say: "Xiaozheng, you are still the best. All of us in the sales department put together and worked together for more than half a year, and the effect may not be as good as the few words you said tonight. I finally learned the importance of marketing.”

This propaganda bombing campaign has not yet started, and the effect has not yet been seen. Liu Zhijun has already started to compliment Wu Xiaozheng.

In fact, it should not be a compliment, but a sincere admiration, because the effect of this publicity plan is completely predictable.

Li Xiangyi was also secretly feeling emotional.

No wonder Liu Zhijun admired Wu Xiaozheng so much. Judging from the plan just now, all the people present together may not be able to match his ability alone.

Everyone's levels are really far apart.

After relaxing a bit, Wu Xiaozheng started talking about business again.

"Since everyone has no objection to this publicity plan, let's clarify the theme of the promotion. According to my opinion, the theme of this promotion is simple and rough: find Chef Wu if it tastes delicious."

"It's that simple?" Wu Minxia couldn't help screaming again.

Find Chef Wu if it’s delicious!
Such a publicity theme is indeed simple and rough enough, but what will be the effect?

Wu Minxia has not yet realized the power of simplicity and brutality.

Wu Xiaozheng was different.

He has received professional training in his previous life, but he knows the power of simple and rude advertising language. There are many classic cases in the industry.

For example, the well-known melatonin, "This year's festivals do not accept gifts, but the gift will receive melatonin" has not changed for decades, but it has become known to everyone, and it has made a living in the mainland and rural markets. huge market.

Another example is the well-known Lanxiang, the simple advertisement of "look for Lanxiang after learning an excavator", but it is well known to everyone, even though there are some negative news later.

There are many, many examples of this.

Wu Xiaozheng believes that his slogan is also very powerful.

In this era, in a small inland city like Xiangshui County, everyone's appreciation level is still limited. People may not appreciate too elegant advertisements, but simple and rude advertisements will leave a deep impression on everyone.

After some discussion, Wu Xiaozheng's advertising theme was accepted by everyone.

The real big deal is coming.

　Sorry, I have run out of saved manuscripts. Starting today, I have to upload while writing. Please forgive me.

　　However, as a handicapped party, the old black will guarantee three shifts every day, and strive for four to five shifts.

　　
　
(End of this chapter)