No regrets ninety-two

Chapter 324 Image Spokesperson Zhang Ying

Wu Minxia, ​​Liu Zhijun and others soon returned.

Everyone asked Wu Xiaozheng for help.

The reason why Liu Zhijun approached Wu Xiaozheng was naturally because he had encountered new problems that were difficult to solve in terms of sales.

The problem isn't with overall sales.

In fact, Chef Wu's products are always in short supply. In terms of sales alone, the daily sales have recently exceeded 3 yuan.

Moreover, due to the increase in production scale and the introduction of efficient machine production equipment, the average production cost of products has been further reduced, making the gross profit of sales much higher than before.

If the cost of taxes is not counted, Chef Wu can now be described as earning ten thousand dollars a day.

The problem lies in Laoganma's sales.

According to Wu Xiaozheng's plan, Laoganma will become one of Chef Wu's long-term flagship products.

But Liu Zhijun found that since Laoganma was introduced to the market, its sales have been very unsatisfactory. Let alone becoming the main product, it is still far behind pickled radish and hot and sour cabbage.

If this problem is not resolved, the sales department will seriously fail Wu Xiaozheng's expectations.

But they couldn't think of an effective solution for a while, so they had to come to Wu Xiaozheng again.

In the eyes of Liu Zhijun and others, Wu Xiaozheng is omnipotent.

Wu Xiaozheng is indeed omnipotent.

Once Liu Zhijun explained the situation, he knew where the problem was.

This is also the reason why companies lack professional marketing talents.

To put it bluntly, this is a question of cultivating the habits of users of new products.

As a series of sauce-flavored products, Laoganma's consumption is different from that of the next meal series.

For the series of side dishes, the most common eating habit of consumers is to eat as soon as they are opened, which can be used as a snack to satisfy cravings, or with meals and drinks, and it is not a big problem not to eat them.

Laoganma is different.

Generally speaking, Laoganma is seldom eaten directly, and more often used for seasoning when making noodles and stir-frying.

Then the problem is coming.

Everyone has not used Laoganma before, so how could there be a need to buy Laoganma?

Such habits must be guided and cultivated!

To solve this problem, we should do a special marketing promotion for the product of Laoganma.

This question is not difficult for Wu Xiaozheng.

He made two arrangements.

First, prepare special publicity advertisements in regional newspapers, radio stations, and television stations, focusing on promoting Laoganma.

According to the current market development of Chef Wu's food, the promotion model of propaganda bombing has been copied from Xiangshui County to Shonan City, and will be rolled out in the entire Shonan region on a large scale in the future.

That being the case, a media advertisement with higher cost but better effect has become necessary. Anyway, according to the current sales situation of Chef Wu, this cost is still affordable.

Second, prepare to print a batch of new posters, and arrange special manpower to promote Laoganma to all noodle shops and small restaurants in southern Shonan.

The reason why he made this decision came from the beginning of the real old godmother in his previous life.

The reason why the old godmother came into being in the previous life is not because of the small noodle restaurant opened by the old godmother, the noodles with black bean chili sauce taste better!

Then our old godmother also started to push from the noodle shops and small restaurants that are everywhere.

Over time, everyone's eating habits for Laoganma naturally rose.

This is still a simple and crude promotion method, but it is particularly effective in this era.

Liu Zhijun naturally had no objection to Wu Xiaozheng's arrangement.

However, he quickly raised a question: "Nowadays, it is popular to find an image spokesperson for advertisements on TV and newspapers. Shouldn't we also find one?"

This is indeed a problem.

In this era, the promotion of products is very simple and crude, either by propaganda bombing, or by inviting celebrities or beauties to endorse to attract attention.

Especially the latter, the publicity effect in the media is even better.

"Well, if there is no image spokesperson, the effect of this advertisement in the media is indeed a bit monotonous. Also, when the poster is printed, the effect will be better if there is a beautiful spokesperson."

Wu Xiaozheng first affirmed Liu Zhijun's point of view.

But he immediately raised another question: "However, who should we hire as our spokesperson? With our current strength, we can't afford to hire big stars!"

This is also a big problem. If you want to invite celebrities to be endorsements, the cost is not low.

At the critical moment, Wu Minxia interjected: "Why do you have to invite a celebrity? Wouldn't it be good to invite a beautiful woman? I think Xiao Li's teacher's image and temperament are very good, even more beautiful than a big star."

"You mean Zhang Ying?" Wu Xiaozheng asked.

"Yeah, don't you think she's quite suitable?"

It does fit.

In Wu Xiaozheng's opinion, Zhang Ying's image and temperament are not only not bad compared to those beautiful stars, but even worse.

Moreover, Wu Xiaozheng believes that based on his relationship with Zhang Ying, it should not be difficult to persuade her to be the image spokesperson.

Things were so happily decided.

Once the image spokesperson is confirmed, Wu Xiaozheng even has an idea on how to shoot the advertisement.

Definitely eye catching!

Wu Xiaozheng became excited just thinking about it.

At this time, he hadn't realized that once Zhang Ying was confirmed to be the image spokesperson, his relationship with Zhang Ying would become more and more deeply involved.

What he didn't expect was that Zhang Ying had decided to raise him as a young lady.

If Wu Xiaozheng knew this, I don't know if he would still have this idea.

No matter what, the issue of the image spokesperson has been finalized.

Liu Zhijun still has questions.

He touched his head, and asked for instructions a little embarrassedly: "Xiaozheng, do you think it's time for us to buy a car or two?"

The reason why Liu Zhijun had this idea is that as the business develops to neighboring counties and cities, traffic has become a big problem.

Moreover, in terms of delivery, the two agricultural tricycles I just bought can no longer meet the transportation requirements, especially for delivery to neighboring counties and cities. Now I can only rent a car to solve the problem.

The reason why he is a little embarrassed is because the cost of buying a car is really a bit high now.

But Wu Xiaozheng didn't think this was a problem.

"Then buy it, first buy a small bread, and then buy a double cab to deliver the goods."

In Wu Xiaozheng's view, the company's money is spent when it is earned.

Judging from the current income of Chef Wu Foods, it is not a problem to buy a few more ordinary cars. For example, a small van from Tianjin Dafa is only in the early [-] yuan, but it is quite suitable for sales.

As for the vehicle used for delivery, a TJ133 double-cab light truck is only about [-], which Chef Wu can afford now.

It can be said that according to the current development trend, money is becoming less and less a problem for Chef Wu's company, unless Wu Xiaozheng is tossing about other things.

Liu Zhijun was very excited.

The company is finally getting its own car.

(End of this chapter)