No regrets ninety-two

Chapter 361 How profitable is catering?

Making money is not easy, and so is opening a restaurant.

If you don't understand the market and plunge into it rashly, you will have to pay high tuition fees.

Fortunately, Wu Xiaozheng is an absolute expert in this area, and in this era, he can even be called an expert among experts.

"You must remember the following data."

"A high-end restaurant has a dining area of ​​about 2 square meters per seat, of which about 1.3 square meters is the dining area, and 0.7 square meters is the supporting kitchen area."

"The public areas such as the front desk, aisles, and toilets account for about 10% of the total area, and other cleaning areas, warehouses, staff facilities, offices, etc. need about 20% of the total area."

……

This series of numbers seemed to be printed in Wu Xiaozheng's mind, and he reported them easily.

Such figures are very necessary for chain restaurants, especially when investing.

When an investor of a chain restaurant prepares a location for a new store, he must use such a string of data to accurately determine the approximate capacity of the location, and then conduct a feasibility analysis based on other data to determine whether a new store is worth it. Worth investing in, how big the profit is, how high the rate of return is, etc.

"Now you do the math, if we arrange the cleaning area, warehouse, office, etc. outside this building, how many people can it accommodate according to the standard I just said?"

Wu Xiaozheng tested Silence again.

Silence counted quickly.

The total area of ​​the whole building is 1200 square meters. After deducting 10% of the public area, the remaining 1080 square meters are divided by 2, which is about 540 dining seats.

He also came up with a statistic.

According to this standard, the kitchen area alone has to prepare about 370 square meters.

Gosh, the kitchen takes up almost one floor.

But he soon thought of another point.

According to the data provided by the boss, the seats here are two square meters, while the Xiangshui Hotel is only about 1.4 square meters. In this comparison, this side is indeed more spacious than the other side.

From this point of comparison alone, this side will obviously be more atmospheric.

It seems that what the boss said about a higher level is really not a joke.

Just after answering one question, Wu Xiaozheng asked another question.

"Then guess again, if our business here is not bad, how much money can we make a month?"

This question aroused Wu Minxia's interest at the same time.

She heard Wu Xiaozheng mention it.

In order to open Chef Wu's restaurant, Wu Xiaozheng budgeted as much as 15 yuan for the decoration and renovation of this building, nearly 15 yuan for equipment purchases, and the overall investment budget was as high as 30 yuan.

With such a huge investment, it is almost possible to buy such a place again.

So Wu Minxia was very curious about how much money this Chef Wu's restaurant would make.

The silent head began to turn rapidly again.

He really has no idea about the catering industry, but he has other methods, which is comparison.

Isn't the boss planning to grab the Xiangshui Hotel's business?

Then I'll use it for comparison.

"I can't figure out the exact number, but I can calculate it."

"I treat my friends to a meal at the Xiangshui Hotel. There are five or six people sitting in the lobby, ordering ordinary dishes, and drinking ordinary wine. It will probably cost me half a month's salary."

"According to this calculation, the consumption in the hall is about 10 yuan per person, and the consumption in the private room is almost doubled."

Wu Xiaozheng couldn't help but smiled with satisfaction.

He found that Silence's head melon seeds are really good, and he also knows to calculate by comparison.

Moreover, the result he calculated was quite accurate.

Silence continued to calculate.

"I found that the occupancy rate of Xiangshui Hotel is about half at noon, and it is usually full at dinner time. Therefore, it can be deduced that its daily consumption is about 500 people."

"Average the per capita consumption in the lobby and boxes, and then discount it at 12 yuan per person. Therefore, the daily turnover of Xiangshui Hotel should be around 6000 yuan."

Wu Xiaozheng nodded again in satisfaction.

Silence's calculation is basically correct.

"So much money?" Wu Minxia couldn't help but exclaimed.

According to Shen Mo's calculation, she can roughly calculate that the monthly turnover of Xiangshui Hotel is close to 20.

Although she doesn't know the profit margin of Xiangshui Hotel, in her opinion, opening a restaurant is very profitable, and the food is more expensive than high-end restaurants.

Wu Xiaozheng began to instill concepts in Mo Mo again.

"According to our positioning, our per capita consumption can be calculated as 15 yuan, and we will discount the number of meals here, so we can calculate it as 500 yuan."

"According to normal operations, at noon and evening, our table occupancy rate should be close to 50% to be considered qualified."

"Based on this data, you can calculate how much our daily turnover can reach?"

Silence counted quickly again.

500 seats, based on 50% occupancy rate, there will be a total of 500 person-times at noon and evening, and the per capita consumption is 15 yuan. The turnover of that day is about 7500 yuan.

He said in surprise: "Boss, with this calculation, we are no more profitable than Xiangshui Hotel!"

Wu Xiaozheng smiled and said: "That's right, because you are counting according to the qualified standard. But for a really popular restaurant, the number of diners should reach more than three times the number of meals per day."

What Wu Xiaozheng said was another fact.

Generally speaking, in a very popular restaurant, during the peak dining hours, one seat needs to receive at least two waves of people.

If it is so hot that there is a queue waiting for a seat, then this number will be even higher.

People in Hunan Province are famous all over the country for their love of food.

Therefore, even in such a small county, with the help of government agencies, Wu Xiaozheng believes that as long as he does it well, Chef Wu's restaurant will undoubtedly become popular.

Of course, when doing feasibility analysis, the data must be relatively conservative.

"So, the most conservative estimate is that after our Chef Wu opens, his monthly turnover will be at least 30 yuan. Ideally, it should exceed 40 yuan."

This number is a bit impressive.

Wu Minxia asked curiously: "How much is the monthly profit?"

This is the most crucial question.

Because for a restaurant, profit represents return on investment.

Of course, Wu Xiaozheng couldn't be bothered by this question.

He started giving numbers again.

"For a high-end restaurant, the cost of ingredients accounts for about 20% of the turnover, and the catering business tax is 5.65%, but we should be able to avoid this in the first three years, so our gross profit margin is as high as 80%."

Everyone was shocked.

No wonder it is said that catering makes money. It turns out that the cost of ingredients is so low and the gross profit rate is so high.

Wu Xiaozheng continued to report the figures: "Labor costs are about 15%, water and electricity costs are 5%, decoration and equipment depreciation and amortization are about 5%, site rent is about 10-15% for small places, and about 20% for big cities..."

"After calculation, the total cost accounts for about 50-60% of the turnover, so the net profit is about 40% of the turnover, but here, we save the rent of the venue, so the profit of Chef Wu's restaurant It should be as high as 50% or more."

Everyone was stunned.

According to Wu Xiaozheng's calculation, the monthly profit of such a Chef Wu's restaurant will be as high as 15 to 20.

This is why Wu Xiaozheng is going to open a restaurant chain in this era.

Compared with later generations, the labor and site costs are much lower now than later generations, and the competition is much smaller, so the profits are much higher.

This is a hen that lays golden eggs!

(End of this chapter)