No regrets ninety-two

Chapter 362 Where the Golden Eggs Are Laid?

[-] was really a good year.

In this year, China unswervingly began to take the road of market economy, all industries are waiting to be flourished, and the people have more and more money in their pockets. It is a great opportunity for excellent enterprises to make money.

Take the restaurant industry as an example.

In this era, restaurants with net profit margins as high as 30% abound, and hotels with a net profit margin as high as 40% are not uncommon.

But in later generations, the net profit margin of the catering industry is generally only 10-15%, and as high as 20%, it can be regarded as an excellent enterprise.

The reason is that in this era, many people's pockets have begun to bulge, but the cost of living is not high, so ordinary people are more willing to spend more money on food and drink.

Moreover, in this era, the competition in the catering industry is still not fierce, which is a good time for survival and development.

But in later generations, ordinary people seem to have more money, but the cost of living is also higher, and the pressure of survival is greater, so they are more economical in eating and drinking.

In addition, the rental cost and labor cost of future generations have risen sharply, and the competition has become extremely fierce...

For many reasons, the net profit margin of the catering industry in later generations is getting lower and lower.

And there is another very important reason why Wu Xiaozheng is eager to enter the catering industry, that is, the famous "National Eight Measures" ban related to the catering industry will not be promulgated until 20 years later.

This means that in this era, eating and drinking with public funds is still the mainstream, and it will intensify.

Wu Xiaozheng is focusing on this point, so he wants to be in the high-end catering business.

Rather than letting others take advantage of this kind of advantage, it is better to let yourself take it.

It can be said that Wu Xiaozheng is raising another hen that can lay golden eggs.

Wu Minxia did the math, and it was incredible.

My god, an investment of 30 yuan seems high, but this kid is going to pay back in two or three months!

She guessed right, Wu Xiaozheng did have this plan.

In his previous life, even after ten years of increasingly fierce competition, the chain restaurants invested by Wu Xiaozheng can basically return their capital in half a year, and the time for restaurants with good profitability even only takes three months.

This is also the reason why Wu Xiaozheng became a billionaire in his previous life.

Therefore, Wu Xiaozheng believes that in this life, money is really not a problem for him, and it is not difficult to become a billionaire again.

At this moment, Shen Mo was also thinking, no wonder the little boss is willing to treat his employees so well. It turns out that he is indeed very thoughtful in making money.

The only thing that is uncertain now is whether the business of Chef Wu's restaurant will really be that good?
Wu Xiaozheng will give him this confidence soon.

But now, he still needs to confuse people.

"You do the math, if a store can earn 15 yuan a month, what if you open 10 stores? 100 stores?"

This is a more terrifying question than making money.

Mo Mo thought to himself, if a set of store opening methods that can be quickly replicated can be established, there is no problem at all in opening dozens of chain stores in Hunan Province alone, and the profits will be really scary.

No wonder the boss said that the car is not a problem, nor is the house!

Just think about it in silence and get excited.

Wu Xiaozheng is still continuing to "bewitch people's hearts".

"There is another advantage of opening a chain. Unified procurement will further reduce our investment costs and raw material costs, and unified training and management will make our labor costs lower. In this way, our restaurants will be more profitable. "

He also pointed out another benefit of the chain: a substantial reduction in costs.

This is obvious.

……

Next, it's time to plan the renovation of Chef Wu's restaurant, and this is also the time to give Shen Mo confidence.

"On the first floor, we use it all as a lobby, and the target customers are ordinary people with money in their pockets..."

Wu Xiaozheng began to point out Jiangshan.

Wu Xiaozheng spent a lot of thought on how to plan Chef Wu's restaurant.

In a small place like Xiangshui County, if the store building of the supply and marketing company is used for catering, it is actually a bit big.For example, the best Xiangshui Hotel in Xiangshui now is only 500 square meters, which is more than doubled in size.

In order to use this venue efficiently, Wu Xiaozheng thought of a way, which is to provide differentiated consumption.

This building has three floors, so the level of consumption is higher than the first floor.

According to Wu Xiaozheng's plan, the first floor will be used as the lobby, and it will be positioned as mid-range, which is equivalent to the level of Xiangshui Hotel, but the dishes and services will be a level higher.

In this way, at the consumption level of ordinary people, there will be relatively high competitiveness here.

Another advantage of using all the first floor as the lobby is that it can contract large wedding banquets.

This is also a very profitable catering business.

Wu Xiaozheng estimates that once Chef Wu opens, this place will probably become the first choice for large-scale wedding banquets such as wedding banquets and birthday banquets.

In Chef Wu's upcoming exclusive menu, there will be this special service.

Wu Xiaozheng began to give instructions on the decoration of the first floor: "On the side facing the street, all the outer walls have been demolished, and large pieces of tempered glass have been installed. The view must be wide."

……

He began to give orders one by one, and arranged them in detail.

Shen Mo took a notebook and wrote it down seriously.

A group of people walked up to the second floor.

"Here on the second floor, half of the boxes on the first floor will be used, and the rest will be a specialty restaurant of more than 100 square meters. The dining tables are mainly booths and small dining tables for four to six people. Families with upscale dining.”

Relatively speaking, there will be more people in the lobby, and the atmosphere will be noisy. Generally speaking, couples or family dinners will prefer a quieter, more private atmosphere.

The specialty restaurant on the second floor provides high-end catering services for couples and families.

Here, there will also be a separate kitchen, where the dishes will be smaller, but the dishes will be more delicate.

Once the second floor is arranged, it's time for the third floor.

"All the rooms on the third floor have been turned into private rooms. Whether it is decoration or equipment, they are of a higher grade than those on the second floor."

Facing such a sentence from Wu Xiaozheng, Shen Mo asked excitedly: "Boss, is the third floor of our place going to be a karaoke like the Xiangshui Hotel?"

In fact, after planning the first and second floors, Mo Mo has been guessing about the plans for the third floor.

In his opinion, there are already so many boxes on the second floor, but there are even boxes on the third floor, and the decoration and equipment are even higher, which means that the boss is going to launch a karaoke service, which is the same as Xiangshui Hotel. qualitative competition.

Who knew that Wu Xiaozheng said: "What kind of karaoke are you doing? A restaurant is a place to eat. Only when you don't have confidence in your own management and quality, will you use that kind of service that is not on the table to attract customers."

Silence was startled again.

It turns out that in the eyes of the boss, karaoke is still not on the table.

So what exactly is the boss planning to use the third floor for?

Is it still engaged in catering?
"Remember, the third floor is where we lay our golden eggs."

Where the golden eggs are laid?

(End of this chapter)