No regrets ninety-two

Chapter 512 Future Planning

Wu Xiaozheng will soon no longer suffer from headaches due to lack of money.

Chef Wu's current income is really good.

As for the food processing factory, since the opening of the new factory, the production bottleneck problem has been completely resolved. Now the sales channel has begun to expand from the pure southern Shonan area to surrounding areas, and will soon expand to the whole province.

From the perspective of product categories, in addition to the original two main series "Small Meals" and Jiangwei series will continue to expand production, the third main series "Greedy Cat", which includes spicy chicken nuggets, spicy Three products including fragrant dried fish and flavored fish have also started to be produced and tried to promote. Judging from the current market response, the acceptance is quite good, and it is estimated that it will bring huge profits to the food processing factory.

In the food processing factory alone, the daily sales have already exceeded 10, and it is still growing rapidly. It is expected that the sales of this month will exceed 400 million.

This is a scary figure for a new factory, because its net profit is more than half of its monthly sales.

As for Chef Wu's restaurant, just looking at the sales situation in the past two days and the future development trend, it is also very impressive.

According to the current turnover of Chef Wu's restaurant, excluding the sales of drinks, its daily turnover should be stable at 2 to 2.5 a day.

Calculated in this way, the monthly turnover of the restaurant's flagship store, excluding drinks, should be at least around 60 to 70, or even higher.

This is far beyond everyone's predictions.

Wu Xiaozheng remembered that when he and Shen Mo talked about how to make money in restaurants, Shen Mo predicted that the monthly turnover would be 20 yuan, while Wu Xiaozheng's own prediction was between 30 and 40 yuan.

The current data show that his original predictions are still a little conservative.

It can only be said that the catering business in this era is too good to make a little money.

This is also a very scary data.

You know, this is just the income of a single store. What if there are ten or hundreds of such stores?

Moreover, you must know that in the current era, the net profit of chain restaurants is close to 50% of the turnover.

It can be said that the future development of restaurants will not necessarily be worse than food processing factories, or even better.

Neither piece is the scariest.

The unexpected surprise came from the sale of Chef Wu's own wine brand.

Even Wu Xiaozheng himself did not expect that in two days, just in one restaurant of Chef Wu's restaurant, the sales of alcoholic beverages were as high as nearly 7 yuan.

Although this is only a special situation caused by the fact that there is no such wine available in the market, it can fully explain the degree of consumer acceptance of Chef Wu's brand of wine.

Wu Xiaozheng believes that as long as Chef Wu's drinks are officially launched on the market, after a certain market operation, its sales will definitely not be bad, and even far exceed food processing factories and restaurants in terms of sales and profits.

Of course, this must be under the premise that the production capacity can keep up.

This is also a normal thing. You must know that in later generations, the market value and scale of well-known liquor companies will far exceed the existence of food processing companies and chain catering companies.

It can be said that so far, the three pillars of Chef Wu's future, food processing factories, chain restaurants, and private label drinks, have all started to get on the right track.

Chef Wu's spring has really come.

"Everyone, before I go to the provincial capital, let's clarify the direction of future development."

This is exactly the purpose of Wu Xiaozheng gathering Chef Wu's giants here tonight.

Now that the three pillars have all started smoothly, it is necessary to make a long-term development plan.

As for Wu Xiaozheng himself, after he has stabilized in the restaurant here, he will immediately rush to the provincial capital to start the preparations for the opening of the first branch in the provincial capital, so the time is very tight.

"For the food processing factory, the main task is to expand sales channels. We must expand sales channels to the whole province as soon as possible, and then launch a large-scale promotional campaign across the province."

Up to now, the development direction of the food processing factory is clear, and there is no need for Wu Xiaozheng to say more.

And the province-wide publicity campaign he mentioned means that once the channels are rolled out, Chef Wu will start overwhelming advertising in Hunan Province, including provincial-level TV, radio, newspapers and magazines.

It is necessary and valid.

For such enterprises engaged in food processing and sales, liquor processing and sales, whether it is a brand or a product, before its reputation is deeply rooted in the hearts of the people, a lot of publicity and reports are necessary.

"For the restaurant, we can start the site selection of the first branch in Shonan City now, which will become the third restaurant of our Chef Wu's restaurant."

According to Wu Xiaozheng's original consideration, the third store of Chef Wu's restaurant should be the flagship store in the provincial capital, but with a little money, he can buy an old building and a piece of land in the provincial capital and make a little renovation. Chef Wu's flagship store in the provincial capital.

But now he has changed his mind.

Since Chef Wu's three pillars have all started smoothly and have such great earning power, why doesn't the flagship store in the provincial capital get it right?

According to his new idea, it is to buy a vacant land directly in Changshi, build at least a ten-storey commercial and residential office building, build a two- to three-story parking lot underground, and one to two floors above ground for use. A restaurant is opened, the upper floors are used for offices and housing, and a simple storage center is built behind the building.

In this way, Chef Wu has a real foothold in the provincial capital.

Therefore, it is appropriate for the third store to choose Shonan City, which is not expensive.

According to this new plan, the next branch can be opened between Shonan City and the provincial capital, so that Xiangshui and the provincial capital can be connected into a line first.

"As for the beverage business, yesterday the county has proposed to sell the Xiangshui winery to us. Wu Minxia, ​​Liu Zhijun, Li Xiangyi, you guys should contact the county party committee and try your best to facilitate this."

This can be regarded as an unexpected surprise in yesterday's opening ceremony.

For Chef Wu’s beverage business, long-term purchase of puree wine from the Xiangshui County winery is not a problem. In the end, it is only reliable to have its own liquor production factory, and the acquisition of the Xiangshui County winery is undoubtedly a The fastest and most trouble-free way.

As long as the county really has this intention, the terms and payment methods can be negotiated.

Of course, in order to take the lead in the negotiation, Wu Xiaozheng was not overjoyed when he heard the news yesterday.

But now in the internal planning, this matter must be classified as a priority.

"It's not enough just to buy it. According to our development goals, the future production capacity of the winery must be at least ten times that of the current one, and it must have the ability to expand."

Wu Xiaozheng proposed a new goal.

For the liquor business, his goal is to develop it into a well-known brand in the country, and he is also targeting a large national market. Therefore, the existing Xiangshui County winery is far from meeting his requirements and must be expanded!
This is also necessary.

Judging from the current era, the competition of well-known liquor brands is not too fierce.

But Wu Xiaozheng knew that in 95, the Confucian Family Wine would win the bid for the first CCTV advertisement, and from then on, the liquor industry would enter an era of chaotic wars where all the heroes would compete.

While there is still time, Wu Xiaozheng must make preparations in advance to seize the opportunity when the competition begins.

According to his goal, Chef Wu's liquor business is to stand at the top of the industry.

……

(End of this chapter)