No regrets ninety-two

Chapter 518
July [-]th is the day when the national college entrance examination begins.

On this day, Wu Xiaozheng arrived in the provincial capital and appeared in the first branch of Chef Wu's restaurant in Xinfeng Plaza.

Xiong Guoping, Guan Zijun, Shen Mo and the others had already been waiting here.

As soon as Wu Xiaozheng arrived, Xiong Guoping couldn't wait to ask: "Xiaozheng, tell me, when will this place open, and how will the opening ceremony be held?"

There was no way he wasn't in a hurry.

As early as two days ago, Shen Mo returned to the provincial capital with the whole team of the first branch in the provincial capital who was intern at the Xiangshui flagship store, and began to prepare for the opening here.

From the silent mouth, Xiong Guoping has already learned that due to the closure of Xiangshui Hotel for rectification, the daily income of Chef Wu's Xiangshui flagship store is close to 3 yuan, and the net profit is more than half.

Terrible earning power.

Therefore, Xiong Guoping desperately hopes that the first branch in the provincial capital will also have a good start. He doesn't expect to earn 3 yuan a day. As long as the daily turnover is [-] yuan, he can be happy.

You know, the first branch in the provincial capital invested a total of 100 million yuan, of which he invested 30 yuan, accounting for 30% of the shares.

Xiong Guoping did the math, the daily sales of 45, a month is 40, and the profit is 50-20%, so it is 6, then he can share the profit of 5 a month, and his investment is [-] months. It can be recovered, and the next step is to make a steady profit.

Such a good thing, how can he not hope that this store will open soon!
Wu Xiaozheng replied: "Let's start business on the 10th. How about not having the opening ceremony?"

Xiong Guoping was taken aback.

Open on the 10th?Is this in time?
He remembered that the flagship store on the Xiangshui side took a whole month from the arrival of the staff to the opening of the store. Business is booming.

Could it be that the hunger marketing he mentioned is no longer done here?

Now it seems that it should be like this, otherwise, it will only be more than two days from now to the 10th, and there must be not enough time for hunger marketing.

Also, no opening ceremony?
Xiong Guoping also wanted to invite a group of friends and partners from Dora to cheer on the opening day and create a big scene.

But he thought about it again, it doesn't matter if we don't hold the opening ceremony here.

If it is really going to be done, not only will it not be able to achieve the effect of Xiangshui, but it will also make him owe a lot of favors.

"Then how do you want to play?" Xiong Guoping asked curiously.

He knew that according to Wu Xiaozheng's personality, it was impossible for him to fight unprepared.

"Let's play with heartbeat." Wu Xiaozheng replied with a smile.

Xiong Guoping immediately felt his heart beating faster.

But he still asked curiously: "How to play?"

Wu Xiaozheng began to talk about his opening marketing plan.

"From the 10th, Chef Wu's restaurant will provide 100 free dining places for each meal, and the rest of the diners will implement a step-by-step discount plan."

"What is a step discount?" Xiong Guoping asked impatiently.

Wu Xiaozheng replied: "10% off on the 11th, 14% off on the 18th, [-]% off on the [-]th, and so on until the original price is restored on the [-]th. This discount does not include drinks, but only for meals eaten on the spot."

Xiong Guoping suddenly realized.

It turns out that this is called a ladder discount, and it does sound like the price is climbing the stairs.

But is this marketing plan feasible?Can it help the hotel to play a publicity effect?

He began to think carefully.

Seems to have a little effect.

First of all, Yiguo people like to take advantage of the small advantage. It is estimated that there will be a lot of people waiting in line early in the morning for the 100 free dining places every day. go.

Second, that discounted price is also attractive.

Xiong Guoping decided to ask clearly and then analyze the feasibility of this plan comprehensively.

He first asked the first question: "If it's [-]% off, will we lose money?"

"With a [-]% discount, we can barely recover the cost of our ingredients, but with the free quota, we will definitely lose money. With a [-]% discount, plus the free quota, it should be barely equal, and if there are more people, we can even make a small profit."

Xiong Guoping asked the second question: "If it is free, it must be attractive to everyone, but can the discounted price be attractive to people?"

"A [-]-[-]% discount is equivalent to the cost of fast food at work, but the taste will definitely be ten or eight times better. A [-]-[-]% discount is equivalent to the price of a food stall, but the taste will be five or six times better. You said Does this discount appeal to people in the area?"

Xiong Guoping began to think seriously.

Xinfeng Plaza, where the restaurant is located, is the center of the famous May Day business district in Changshi. The people who appear in this area are basically high-income people in Changshi, either white-collar office workers or businessmen.

According to the consumption level of Chef Wu's restaurant, if you don't drink water, the per capita consumption is about 10 yuan. Once you drink water, the per capita consumption may be more than 15 yuan, which is a high-end consumption.

According to this calculation, it is no problem for ordinary salarymen to eat three or five meals in a row at a discounted price of 2-4%, but if it takes a long time, they will definitely not be able to afford it.

For those with high salaries, with a [-]-[-]% discount, it’s okay to eat for a few days in a row, but it’s still impossible to eat every day.

Once the original price is restored, it will not be a problem for wealthy businessmen and people who consume public funds, but for ordinary people or high-income earners, they can only come to tooth-beating sacrifices occasionally.

Xiong Guoping has realized the beauty of this tiered discount promotion method, the more it goes on, the more customers who meet the grade of Chef Wu's restaurant will be retained.

And for those who enjoy free meals and low-price discounts, their role is to help Chef Wu play a role in publicity and word-of-mouth inheritance.

So, the key point is still the free quota.

"Is there any limit to this free quota?"

"Of course, the first condition is that you must be a staff member in Changshi, and you must register with your work certificate and identity certificate."

Wu Xiaozheng knows the power of grocery shopping aunts.

This kind of good thing that you can eat without money, if there is no restriction at all, it is guaranteed that the grocery shopping ladies in the entire Changcheng City will come here early in the morning to queue up.

This is not what Wu Xiaozheng hoped, because these grocery shopping aunts are not the target customers of Chef Wu's restaurant, and their word-of-mouth inheritance is of little significance to the promotion of Chef Wu's restaurant.

"The second condition is only once per person."

Wu Xiaozheng did some calculations, two meals in the middle of the night, 200 free places per day, and an 8-day discount period, a total of 1600 free places.

The role of the free quota, on the one hand, is to let them come to help Chef Wu's restaurant gain popularity, and on the other hand, it needs to play a role of word-of-mouth inheritance after they try it.

That being the case, the more beneficiaries of the free quota, the better.

Xiong Guoping was thinking at this time, this is really a heart-pounding opening plan, and it is estimated that as the discount price gets higher and higher, diners will eat more and more heart-pounding.

Xiong Guoping couldn't estimate the effect of this plan, but he couldn't object because he couldn't come up with a feasible opening plan.

Then it's a matter of implementation details.

(End of this chapter)