No regrets ninety-two

Chapter 519

details make a difference.

Wu Xiaozheng is naturally confident in the tiered discount promotion plan he proposed.

For the marketing plan for the opening of the restaurant, Wu Xiaozheng can come up with no less than twenty different effective plans.

The "hunger marketing method" of the previous Xiangshui flagship store is one of them, but that kind of plan is more suitable for use in small and medium-sized cities with clear consumption levels and more concentrated target customers, such as near Wuyi Square in Changshi City. The effect is not very good in densely covered but mixed areas.

And the tiered discount promotion plan he proposed today is more suitable here.

This kind of scheme has been tried countless times in later generations, and it is a very effective marketing method in places with dense crowds and high consumption levels in big cities.

The principle is to take advantage of the diners' psychology of taking advantage.

In fact, for a high-end restaurant, as long as it has an elegant environment, good service, excellent dishes, and high cost performance, it will be a matter of time before it becomes popular, and the purpose of marketing methods is only to shorten this time.

After the plan is finalized, the next step is the implementation details. Wu Xiaozheng needs to convey the essence of this plan.

He stood up, ready to start from the outside, and once again visited the first branch of Chef Wu's restaurant in the provincial capital, which was ready for opening.

Xinfeng Building is a 22-storey Wangjiang high-end office building.

Its first floor is street-facing shops, which are separated into brand shops, mainly clothing, luxury goods and so on.

The second floor is Chef Wu's restaurant, but a place was reserved for Chef Wu on the first floor as a passage upstairs. During the renovation, Chef Wu built a wide reception hall and upstairs There are stairs and an elevator for going up and down, so it is very convenient to get in and out.

And the big neon signboard of Chef Wu's restaurant is right above the entrance and exit hall.

The third to seventeenth floors of Xinfeng Building are mostly office buildings for lease and sale, and they are basically sold out now.

The 22th to [-]nd floors are high-end residences, and they are basically sold out now.

The first branch in the provincial capital is located in such a place, Wu Xiaozheng is really not worried about being popular.

Among other things, the companies in the office buildings of Xinfeng Building and the residents on the top floor are definitely the most suitable potential customers of Chef Wu's Restaurant, and they all have the ability to consume in Chef Wu's Restaurant.

And the most convenient place is that the entrance and exit of the upper floors of this building are not far from the reception hall of Chef Wu's restaurant.

Not only that, but there are many office buildings like this in the area around Xinfeng Building.

If it doesn't become popular in such a place, Chef Wu's restaurant should not be messed around in the future!

Thinking of this, Wu Xiaozheng began to walk up from the reception hall.

The decoration of Chef Wu's restaurant is still very distinctive.

The decoration style of the first branch in the provincial capital is in the same line as the Xiangshui flagship store. The overall style is high-end and restrained and simple, which makes people feel very comfortable when walking in.

After entering the hall, there are some beautifully photographed photo frames of Chef Wu’s restaurant’s signature dishes hanging on the walls in a patchwork pattern. Walking upstairs from the reception hall, all the way, just looking at it makes people’s mouth water, very hooked Appetite.

Going up the stairs, on the right hand side is a restaurant hall of more than 400 square meters. There are a total of 300 standard seats in it. If necessary, the middle can be divided into several independent areas by screens.

On the left hand side of the upstairs, there is a small hall of about 200 square meters on the left, and the rest are boxes.

The kitchen is in the center behind the stairs, just connecting the left and right sides, and can serve the hall, small hall and box at the same time.

This layout is still very reasonable.

In terms of the number of meals, there are 300 standard seats in the lobby, 150 in the small hall, and 150 boxes in total. The first branch in the provincial capital has a total of 600 standard seats, slightly more than the flagship store in Xiangshui, and the layout is better. A little bit more compact.

it is necessary.

After all, the cost of house prices in the provincial capital is much higher than that of Xiangshui, so not only is the layout more compact here, but even the price of vegetables is about 20% higher than that of Xiangshui.

After a careful visit and inspection, Wu Xiaozheng began to arrange the specific work of the opening marketing plan.

First of all, the leaflets must be urgently printed and distributed.

Even in later generations, leaflets are also a very effective way of publicity for restaurants, because in the early stage, before the restaurant's popularity is spread, its coverage is very limited, basically limited to restaurants within a radius of one or two kilometers.

Leaflets don't need to be sent too far, high-end office buildings within a few hundred meters around Xinfeng Building are enough. As long as the quality of the restaurant is excellent, word of mouth will gradually spread.

Leaflets don’t need to be too complicated, A4-sized leaflets printed in black and white are enough, because the above is mainly the introduction of the restaurant and the opening promotion discount plan, which is enough for everyone to understand at a glance.

There is no need to worry about the hands of the flyers.

There are so many beautiful waiters in the hotel, and they are sent out during the rush hour to wear beautiful uniforms and stop at various intersections. It is a beautiful scenery, so don't worry about no one wants the leaflets.

Leaflets are necessary, and the leaflets for the opening promotion can also let Xiong Guoping send a group to his customers and friends, so that on the day of the opening, people can also be seated in the box.

Also, Wu Xiaozheng felt that Director Yu could also use it.

Next is the layout of the store.

Since we want to engage in sales promotion, at least one thing is that after customers approach, they can quickly and clearly understand the main content and rules of the promotion plan.

Wu Xiaozheng implemented the whole plan bit by bit.

Xiong Guoping couldn't help asking again: "Xiaozheng, what do you think will be the effect of the opening after this plan is implemented?"

Wu Xiaozheng blurted out: "If I'm not wrong, the attendance rate on the first day of opening will reach more than [-]%, and it will get higher and higher in the future."

"so good?"

Xiong Guoping couldn't believe Wu Xiaozheng's prediction.

Because of the huge investment, he has predicted the hotel's income.

According to the current number of meals in the first branch of Chef Wu’s restaurant, and referring to the per capita consumption of Xiangshui’s flagship store, it has stabilized normally. As long as the restaurant’s occupancy rate reaches more than 40%, the monthly revenue will reach 45 to [-]. This will ensure that the investment can be recovered in about four to five months.

According to Wu Xiaozheng's current statement, if the attendance rate can reach 50% at the beginning, and if it gets better and better, wouldn't it be unexpected that the monthly revenue of this store will exceed [-]?
In this way, wouldn't my investment be recovered in three or four months?
This is too good to make a little money, right?

"Let's wait and see!" Wu Xiaozheng said confidently.

For Wu Xiaozheng, this is the first shot of his catering business in the provincial capital.

If he came to the provincial capital in person and the first shot could not be fired, then he would be in vain.

(End of this chapter)