No regrets ninety-two

Chapter 520 Signature Dishes

If it was in later generations, the opening of a branch would not be worth Wu Xiaozheng's visit at all.

This is the case with operating a chain restaurant. Once the first store opens successfully, it means that the entire system is basically formed.

Regarding this point, a comparison between the first branch store in the provincial capital and the flagship store in Xiangshui will be known.

Before the opening of the Xiangshui flagship store, all chefs were unqualified, and Wu Xiaozheng was required to personally train them.Store managers, foremen, waiters and other staff are also unqualified and need to receive standardized training and internships.

After the successful opening of the Xiangshui flagship store, it also brought a huge benefit to the first branch in the provincial capital, that is, the entire team here has been formed through the internship in the Xiangshui flagship store, and now it only needs to move the entire team. When you come back, you can start business smoothly.

The same is true for opening new stores in the future.

Once the site selection of a branch is completed and the decoration starts, a whole set of personnel can be prepared immediately, and thrown into the flagship store in Xiangshui or the first branch in the provincial capital to learn, practice, and run in, and soon another store can be supported.

Now that Wu Xiaozheng came to the provincial capital in such a hurry, did he just arrange a step-by-step discount marketing plan so lightly?

of course not.

What he said about playing with a heartbeat was just to make Xiong Guoping's heartbeat.

At the very least, when Wu Xiaozheng arranged the implementation details of the plan, Xiong Guoping was still dubious about it.

A new store, without the opening ceremony, without large-scale publicity and promotion, simply offering a discount, and you want to become popular immediately?

Xiong Guoping didn't believe it.

Wu Xiaozheng didn't believe it himself, but he sent Xiong Guoping away on the grounds that he still had personal affairs to attend to.

As soon as Xiong Guoping left, he turned around and walked into the back kitchen with silence, asking, "Are the ingredients ready?"

"All right."

"Where's the photographer?"

"It's already here."

In the back kitchen, several chefs who received the notification immediately surrounded them.

Wu Xiaozheng is going to demonstrate two new dishes and two signature dishes here today.

Two signature dishes that can really make the first branch of Chef Wu's restaurant in the provincial capital a hit, and two signature dishes that have not been promoted in Xiangshui's flagship store.

The so-called signature dish means that when talking about a certain restaurant, the first thing that comes to mind is a certain dish or several dishes, or when talking about a certain dish, the first thing that comes to mind is a certain restaurant.

If this effect cannot be achieved, then the three words of signature dishes have to be discounted.

As we all know, Chef Wu’s Xiangshui flagship store has not promoted any signature dishes for the time being. There, every dish is a boutique, and every dish can make diners eat with gusto, but we have to ask which dish can represent Wu The highest level of chef?
The answer will vary.

Then why doesn't Wu Xiaozheng promote the signature dishes first?

Because it is not necessary.

Opening a restaurant chain is a science.

Different regions have different tastes. For example, people in Sichuan like spicy food, people in Hunan Province like spicy food, people in Jiangsu, Zhejiang and Shanghai like sweet food, but people in Guangdong Province like light food. day chain hotel.

Even in the same province, cities of different sizes have different consumption characteristics.

For example, in a small city like Xiangshui, diners pay more attention to convenience and benefits. As long as the taste is above the standard, the restaurant will definitely become a hit.

In a small place like Xiangshui, if you promote signature dishes from the beginning, not only will you not be able to attract diners from all directions outside the county, but it will also make other conventional dishes dusty.

Therefore, at the Xiangshui flagship store, Wu Xiaozheng was not in a hurry to promote the signature dishes.

But in a big city like Changshi, it is different.

Changshi people love to eat.

There are many nationally famous snacks here, such as stinky tofu, sugar oil cakes, spicy soup, flavored shrimp, etc. Among them, the country is famous, such as stinky tofu, flavored shrimp, etc.

In later generations, many foreigners will even take the high-speed rail to come to Changshi to eat authentic stinky tofu or flavored shrimp, and then go back after eating or take the high-speed rail.

This is the difference between big cities and small cities. Big cities have more convenient transportation, and high-end restaurants pay more attention to style, culture and characteristics.

Therefore, it is appropriate and necessary to promote signature dishes here.

If a dish is enough to represent the highest level of the city, Chef Wu's restaurant will be popular without advertising, because all its dishes are above the average level.

"The first signature dish is called Zuixiang Chicken."

Wu Xiaozheng picked up a chicken and prepared some secret ingredients that had been prepared in advance, and was going to demonstrate the cooking method of Zuixiang Chicken to several chefs.

Chinese people like to eat chicken.

There are various ways to prepare chicken, and Wu Xiaozheng alone can make twenty or thirty flavors that can be used on the table if necessary.

But among so many ways, Wu Xiaozheng thinks that the most distinctive and most suitable for the tastes of Hunan Province and Changshi people should be Drunken Hunan Chicken.

Therefore, he deliberately chose this dish as the first signature dish of Chef Wu's restaurant.

"Chicken choose about three catties of local native chickens that are eight to ten months old. After plucking and removing the internal organs, chop them into small pieces the size of a thumb's knuckle, add green and red peppers, sliced ​​ginger, minced garlic, etc., and put them in a pan with hot oil. Stir-fry for 2 minutes, then add our secret seasoning, simmer for 5 minutes, add scallions and cook..."

Wu Xiaozheng carefully demonstrated the practice of Drunken Chicken, explaining every detail very carefully.

After the stewed chicken came out of the pan, it was poured into a special stainless steel cauldron. Wu Xiaozheng put the cauldron on the solid alcohol stove specially used for heating on the dining table, lit the solid alcohol, and then poured it into the center of the pan. Bucketed a glass of beer.

As the alcohol donkey heated up, the temperature in the pot rose again, and the beer slowly seeped into the soup, starting to cook the chicken pieces.

After a few minutes, the whole pot of chicken broth turns golden brown.

Among other things, the appearance and fragrance alone are enough to make the mouths of the people present salivate.

The golden soup, the yellow and white chicken pieces, the green of the green pepper, the red of the red pepper, and the white of the scallion make the whole dish look like an exquisite work of art.

"You all have a try." Wu Xiaozheng encouraged.

Mo Mo took the bowl and chopsticks first, and took a piece of chicken into his mouth.

"Bite and flesh can be separated with a single bite. It's soft and not sticky, smooth and tender but not sticky, and the taste is excellent!" Shen Mo commented.

Wu Xiaozheng said again: "Put another bowl of rice, add some soup and try it."

Mo Mo served a bowl of rice and added a spoonful of soup.

Immediately, the whole bowl of white rice was also reflected golden yellow. He took a sip and couldn't help but praise: "The taste is amazing, no wonder the name is Drunken Hunan Chicken, I am afraid that the whole Hunan Province will be fascinated by this dish. "

The other chefs also tasted it one by one, and then their expressions lit up, and they all nodded in praise.

Want to ask where is the best place to eat chicken?Chef Wu is the first choice!

This is the first signature dish that Wu Xiaozheng is going to launch in Changshi, and he wants to make the whole Changshi people crazy about it.

(End of this chapter)