No regrets ninety-two

Chapter 773
New York, located on the Atlantic coast in the southeastern part of New York State, is the largest city and port in the United States, as well as one of the largest economic centers and financial centers in the world.

Walking on the streets of New York, Shen Mo finally understood why Wu Xiaozheng chose New York as the destination of his trip to the United States.

It can be described as blooming like a brocade, and various high-end brands can be seen everywhere on both sides of the street.

The guide that He Shiyuan arranged for Shen Mo and others was Zhuang Ningwen, a Chinese born in the United States, but he could speak Chinese fluently.

According to her suggestion, the destination of Shen Mo and others today is around Times Square.

"More than one-third of the 500 largest companies in the United States are headquartered in Manhattan, and among them, more than 50 belong to the world's top 500 companies."

"Nine out of ten luxury brands in the world will set their North American headquarters in New York. The brands you want to introduce can basically be found near here."

Knowing the purpose of Shen Mo and the others, Zhuang Ningwen introduced it seriously.

Then, she began to introduce along the way.

"This is Chanel, a famous fashion brand from France."

"This is Louis Vuitton, also called LV, also from France, mainly fashion and leather goods."

"This is Armani, a fashion brand from Italy."

……

Shen Mo found that the guide He Shiyuan sent was really good, she was familiar with basically all the international brands, and she even knew exactly which brand was in which position.

This can save him a lot of trouble.

According to his plan, the main purpose of everyone today is to go shopping to get familiar with these internationally renowned brands, record them, and then delineate the goals that need to be focused on before starting to act.

The appearance of Zhuang Ningwen saved them a lot of time.

Silence can't help but sigh with emotion, no wonder the boss has been emphasizing that one more friend means one more road!

The boss has such a powerful master in New York, and even their trip to New York went much smoother.

"Miss Zhuang, if we want to choose a brand to try to communicate with, what should we do?"

Silently asked for advice patiently.

"It's simple. If you find a brand's specialty store, you can find out their company's office location in New York from the store, and then just come to contact them."

Silence chooses seriously.

This is everyone's first attempt since they came to New York. Shen Mo hopes that they will have a smooth start and a good first battle.

According to Wu Xiaozheng's opinion, for the introduction of international brands, the focus will be on clothing, bags, jewelry, cosmetics and other products that are especially popular with women.

He chose to choose, and first chose Estee Lauder.

The reason is simple, because Estee Lauder is a famous cosmetics brand in the United States.

The first step went really well.

From an Estee Lauder store on the street, Mo Mo and the others successfully found out the location of Estee Lauder's headquarters in New York.

Coincidentally, the Estee Lauder headquarters is just above the famous Fifth Avenue in Manhattan.

Under the leadership of Zhuang Ningwen, Mo Mo and others went to Estee Lauder's door.

Just as Wu Xiaozheng said, international brands are very strict in their work.

Even if Shen Mo and the others didn't make an appointment, the receptionist called a young man in his 30s through the intercom after asking about the purpose of Mo Mo and the others.

This handsome young man with silver hair calls himself Wen Boya and is the market development manager of Estee Lauder Asia Pacific.

Found the real master!
Wen Boya said enthusiastically: "Welcome friends from China."

Silence found that communication is actually a big problem.

Although he is also a university graduate and knows a little English, his English is far from enough for conversations. Fortunately, Ma Li, who served as his interpreter this time, was quite calm and translated the conversation between him and Wen Boya in a timely manner.

Maybe, it's time for me to study English again!

Silence found his own shortcomings.

Fortunately, the language barrier does not affect this communication.

Shen Mo had already prepared, and he handed Wen Boya an English document that he had already prepared.

Wu Xiaozheng gave this material a very impressive name: "Invitation from China's 12 Billion Large Market".

"The Great City of China? Grandview Plaza, the largest super shopping mall in China?"

After reading this information, Wen Boya was a little shocked and also a little puzzled.

He then asked, "Where is the Changshi in China?"

Obviously, although he is the market development manager of Estee Lauder Asia Pacific, he is not familiar with China.

Silence was also prepared for this. He took out a map of China and pointed to Wen Boya directly on the map.

Wen Boya shook his head.

"We, Estee Lauder, do plan to try to enter the Chinese market this year, but the goal is Shanghai, not Changshi! Unless you have enough reasons to convince me!"

According to Estee Lauder's expansion goals, they have already entered the Asian market, but the focus is on countries and regions with relatively developed economies such as Singapore, Hong Kong, South Korea, Japan, and Taiwan.

And China is just a market to be developed.

This has a lot to do with the positioning of Estee Lauder.

Their positioning is high-end cosmetics.

In their eyes, China is still an economically underdeveloped country, and there are too few target customer groups who can afford Estee Lauder.

Of course, in the face of a country with such a huge population, Estee Lauder also has plans to enter this market for a try.

But this kind of attempt is only in the way of special counters, and the target is Shanghai, which they believe has a relatively developed economy.

Silence fell into a dilemma.

Originally, this might really be a beautiful first battle, because Estee Lauder already had the idea of ​​entering the Chinese market.

However, this also became a huge obstacle for him to start this first battle.

The reason is that the opponent already has a clear goal: Shanghai!
How to convince him?

Silence began to try.

The first reason is still based on the advantages of Grandview Plaza itself: the largest super shopping mall in China.

But this advantage was directly rejected by Wen Boya.

"No, Estee Lauder does not need a large space, as long as it can accommodate a counter, but our counter needs to be located in a richer city!"

Wen Boya shook his head and vetoed the next several reasons that Silence could barely think of.

Foreigners are so stubborn!
Could it be that he had to lose his feathers in the first battle?

Silence is a little reconciled.

He couldn't help thinking, if only the boss was here!

The boss must have a way!
Yes, why don't you call the boss over?
He remembered that Wu Xiaozheng said that in the afternoon, he would have time, and if he encountered any problems, he could call him directly back to the hotel.

Isn't it afternoon now?
Just do it!

"May I borrow your phone? I'll ask a friend to come over and give you a reason."

(End of this chapter)