Perfection of Rebirth

Chapter 156 Overseas Expansion
Although the traditional Chinese version of Xiaonei.com has been online for almost a week, the number of users is still not satisfactory due to lack of actual promotion.

As the head of the international department, Yang Yan has been under a lot of pressure these days. After all, the development of Xiaonei.com in China is smooth sailing, and it is indeed unknown in the international arena.

In fact, many Chinese Internet companies in later generations have this problem. They have a very high domestic market share, but they are often unsatisfactory when they develop abroad. Of course, there are foreign biases against China. More possibilities Or the product itself is not attractive enough and has not found the right way to promote it.

When Jiang Hui appointed Yang Yan as the Minister of the International Department, he mainly considered her foreign language advantages: fluent in English and professional in German.But she is still just a freshman girl after all, so it would be difficult for her to be in charge of international business alone.

The difficulty in promoting the use of Xiaonei is how to get the first group of people to use it. With the first group of people, they will spontaneously encourage surrounding students to use Xiaonei.

Jiang Hui plans to combine "Angry Birds" and "Parking Space" for international promotion. These two games were first popular abroad in the previous life and then spread to China. They should be more in line with the hobbies of foreigners.The English versions of these two games can be modified relatively quickly, and Jiang Hui has already modified them and put them on the school intranet.

Thanks to everyone's efforts, the English and Japanese versions of Xiaonei.com have been produced ahead of schedule. In fact, the source code has not changed much when the language version is changed. It is normal for Chen Hu and the others to finish it in a month.

Different from the initial domestic promotion method, Jiang Hui adopted the method of using high-quality soft articles for promotion, but only arranged some interns to post a few posts on the forums of the corresponding universities, and did not use the water army to bombard fry.

At the same time, considering that a person from the Yahu Tianchao branch recently contacted Jiang Hui, hoping that Hao123 could set Yahu Search as the official default search engine of the website. Jiang Hui did not agree before, but thinking about it now, it is possible to consider and Yahu first signed a one-month cooperation agreement, Hao123 helped Yahu promote domestically, and Yahu helped Xiaonei promote overseas. After one month, the two parties will consider whether to renew the contract depending on the effect of the cooperation.

Jiang Hui's consideration of doing this is also to let Du Niang see the power of Hao123 first, let Boss Li consider investing in the acquisition of Hao123 in advance, and raise Du Niang's psychological expectations for the acquisition.

Yahu was quite interested in Jiang Hui's proposal. After some negotiations, they agreed on their respective cooperation and promotion obligations within the next month.

Yahoo's influence in areas other than China is still very huge. It is the number one position in the market in terms of portal websites, and it is second only to Google in terms of search engines.Basically, students from major colleges and universities log on to Yahoo's official website every day to read news and the like.

Founded in 1995, Yahoo is the pioneer of the Internet free model (that is, information is free and money is made through advertising).Its services involve search engines, mailboxes, news, etc. in 24 countries and regions.In its most glorious 20s, Yahoo’s market value once exceeded 90 billion US dollars, but after missing waves of transformation, it slowly began to decline.However, the 1250 Yahu was still a behemoth, and people dare not underestimate it.

……

A classroom in Tokyo University, an island country.

"Yamashita-kun, recently there is a very interesting website called Xiaonei. Do you use it?".

"I seem to have seen an ad for Xiaonei on Yahoo today. I don't know if it's the same one you mentioned."

"This website is only open to college students now, and it advocates a real-name system. It looks very interesting. You should go and register to use it."

……

Nanyang University, a restaurant on campus.

"Kelly, I registered a website yesterday. It's very fun. There are personnel from Nanyang and other universities in it. There is also a game called Angry Birds. Those birds are so cute and cute. I strongly recommend you to register one. ".

"Is it so magical? You don't play games, is it difficult to operate the game?".

"It's very simple, and it's fun to play. I haven't played the other games yet. I'll go back and try them at night."

"Hearing what you said is so interesting, I will go back and register for one."

……

Harvard University, a classroom.

"Zack, have you ever found out that there is a website that is similar to Facebook, but has more than 500 million college students?".

"Linda, where did you hear that? There are so many users imitating our website?".

"I heard that this website was launched in Tianchao last year, even earlier than ours."

"What? A website similar to ours actually launched earlier than ours? How is it possible? I don't believe it."

"Zach, I don't want to believe it, but it's true. China is such a magical country. Don't they even have enough to eat? The streets are full of bicycles. How can such a country have such a leading Internet company?" .

"I'll register one right away and have a look, what's its name?".

"It's called Xiaonei, you can search it on Google."

……

The promotion effect of Yahoo is still very obvious. In less than three days, the number of overseas users of Xiaonei.com has exceeded 30. Especially in island countries, the promotion effect of Yahoo is better. Half of the overseas users of Xiaonei.com come from island nation.Although the number of 30 and the current 500 million in China are still very small, no country has such a large population, and Xiaonei, as an external website, does not even have employees in the local area. It is already possible to achieve the current results. Very good.

But satisfaction is all satisfaction. If you want to occupy the market by a large margin before the rise of Facebook, you can't rely on Yahoo alone, at least in the US domestic market.

Jiang Hui thought of a trick for later generations to increase their popularity: hype.Whether it is good news or bad news, as long as it can attract widespread attention and discussion from the public and increase exposure, it can increase popularity, and many celebrities like to do this.

The hype method that Jiang Hui thought of is quite special, but currently there is a lack of suitable manpower to implement it.

Facebook was just founded at Harvard last month, but now it has become popular in colleges and universities in the Boston area. If it is allowed to develop, it will pose a major threat to Xiaonei within a year.

Jiang Hui is going to find a law firm to sue Facebook for plagiarizing the pages and ideas of Xiaonei.That's right, the current Facebook page is very similar to Xiaonei, because when Jiang Hui built Xiaonei, he referred to the Facebook of later generations.However, who made Facebook to be established more than three months later than Xiaonei?

(End of this chapter)