Perfection of Rebirth

Chapter 168 Depressed Du Niang

Du Niang headquarters.

"Have you figured out why?"

"Basically confirmed clearly, 123 changed the default search engine to Yahoo."

"Didn't we cooperate with them before? How can we change them casually?".

"Mr. Li, our contract with them is signed once a month, and the contract has not been signed in recent months."

"Why don't you sign?"

"The marketing department believes that others have always paid Du Niang for advertising, and there is no reason for Du Niang to give it to others, so I want to see if I can keep the money."

"How much advertising fee do you normally need to pay for 123 every month?".

"Before it was [-], but this year it was [-], which doubled, so the marketing department didn't want to spend it."

"10 yuan can be exchanged for 40.00% of Du Niang's traffic. If I give him 100 million, can he quadruple Du Niang's traffic? Is he out of his mind? Isn't it just 10 yuan? Inform the personnel department, Fire the guy in charge of Hao123, Du Niang dare not support such an employee who can save money for the company, let him find another job.”

"Okay, Mr. Li, I'll deal with it right away."

"Have you contacted 123 these days?".

"Yes, we contacted Li Xingping, but he said that the website has now been sold to Guanghui Technology, and he is unwilling to deal with this matter."

"Is it Brilliant Technology, the parent company of Brilliant Games and Xiaonei, which have been very popular recently?".

"Yes, this is the company. We don't have the contact information of Guanghui Technology. When we found the personnel on Xiaonei, they all said that they didn't know about Guanghui Technology."

"It seems that they are avoiding us. Have you ever thought about setting up a navigation website ourselves?".

"I have thought about it, but now 123's market share is too high, and netizens are used to using it. After our evaluation, we feel that at least in a short period of time, there is no navigation website that can shake the position of 123."

"Xiaonei.com was created by Jiang Hui, a student of Imperial University of Technology, and Guanghui Technology should also be created by him. You can try to find a teacher from their school to contact Jiang Hui, and ask him out as soon as possible to have a talk and consider them. What kind of attention are you hitting?"

……

In the past week, Du Niang's website traffic has dropped by 20.00%. Although it has stabilized now, when the Internet is developing rapidly, the traffic has not increased but decreased. This is not a trivial matter.

Generally speaking, website traffic refers to the number of visits to a website, which is used to describe indicators such as the number of users who visit a website and the number of web pages that users browse.The amount of traffic will not only affect investors' confidence in the website, but also actually affect the amount of advertising costs. Du Niang recently discussed several advertising cooperation projects because of the decline in traffic, and the other party did not agree with Du Niang's request for a price increase. .

Since last year, Du Niang has analyzed website traffic to provide data reference for advertisers, resulting in a significant increase in advertising revenue.Website traffic analysis refers to the statistics and analysis of the relevant data in the case of obtaining the basic data of website visits, and discovers the rules of users' access to the website, and combines these rules with network marketing strategies, so as to find out the traffic flow in network marketing activities. Possible problems, and provide a basis for further revision or re-establishment of network marketing strategy.

The premise of all this is based on a large amount of website traffic. To a certain extent, traffic is money.The traffic of Du Niang has dropped by 20.00%. If it is not improved as soon as possible, the loss of advertising fees may be more than 20.00%.

……

Office of the President of Google Asia Pacific.

"Why is Yahoo Search, which has not been established for a long time, developing so fast in China? Google is growing slowly?".

"Recently, the market share of Tianchao Duniang has been declining, and most of the declining part has been seized by Yahoo Search."

"Yahoo Search can seize the market, why can't we? The company hires you with such a high salary, not to let you drink coffee in the office."

"President, there is no way for Yahu to rise fast. Yahu.com is currently the largest website in the world. They set Yahu Search as the default search engine, which has had a great impact on our global market share. Even Market share in the U.S. is also declining.”

"What I need is not an excuse, what I want is the result. Even with the influence of Yahu.com, but Yahu.com does not have a large market share in China, it is impossible to drive the search traffic of Yahu so fast."

"President, you are so right. Yahu also cooperated with 123, the largest navigation website in Tianchao, and asked the other party to set them as the default search engine. Before that, that position had always been Du Niang's. So Du Niang's traffic Only then did it drop so sharply, and the share of the second drop was basically eaten by Yahoo Search.”

"Is the navigation website you just mentioned so influential?"

"123, this is the largest navigation website of Tianchao. Many people log in to other websites through this website. President, Tianchao's market is very special. Many netizens have very low awareness of the Internet, but they are very willing to surf the Internet. Navigation The website has a huge impact on them."

"Is there anything special about this navigation site? Why is it so popular?".

"There is nothing special about this website. It is very simple. It just arranges the links of various websites on the webpage. If there is something special, it is that it is the earliest navigation website in China. It has almost occupied the In 100% of the market, netizens are used to using it. President, you should know that getting used to it is the scariest thing and what we are pursuing.”

"Since their influence is so great, let us also cooperate with them. If Yahoo is willing to pay 100 million advertising fees, we will pay 200 million. If Yahoo pays 200 million, we will pay 400 million. They were directly acquired. The company is preparing to list on NASDAQ in the second half of the year, and now it is very necessary for China, an emerging Internet market, to perform well. This is the task of the headquarters, and it is a political task, do you understand?".

"I understand, I will arrange personnel to negotiate with them immediately."

"You don't need to arrange personnel, you go there yourself, if you can get this done, the bonus at the end of the year will definitely satisfy you."

"Okay, I'll get in touch right away."

……

Yahoo headquarters.

"Recently, the performance of the Tianchao branch is quite good, and the share of search engines is better than I imagined."

"It's all because you, the president, have formulated a good strategy to achieve today's results."

"Haha, this is also inseparable from the efforts of the Tianchao branch. If we continue to maintain this momentum, we will soon surpass Google in Tianchao and become the second in the market."

"The first is also very fast."

"Ha ha"!
"Ha ha"!
……

(End of this chapter)