Perfection of Rebirth

Chapter 181 Advertising Business
If it is said that Guanghui Technology spent more than 3000 million yuan to acquire Hao123 more than a month ago, which caused many people to envy and envy Li Xingping, the founder of Hao123, then Du Niang spent 123 million yuan to acquire Hao[-] this time. up.

"Glory Technology is so awesome that the investment has doubled in just over a month."

"It's easy to earn more than [-] million yuan, and it's all about being a child of someone else."

"Why didn't our company think about acquiring Hao123 at that time?".

"Has Du Niang lost his mind, spending so much money to charge a navigation website?".

"It is rumored that Yahoo, Google and Du Niang competed for Hao123, and Du Niang won the final victory."

"Why is an ordinary navigation website so valuable?".

……

All kinds of discussions and reports filled the Internet in an instant. The acquisition amount of 2004 million was still a relatively large figure in the Chinese Internet industry in 123. The most critical acquisition, Hao[-], just shocked everyone more than a month ago. Now come out again to blind everyone's eyes.

When the news was flying all over the sky, Li Xingping, the founder of Hao123, even made a special phone call to Jiang Hui, asking Jiang Hui why he resold the website after buying it for more than a month

Jiang Hui just asked Li Xingping back: "If you were in my position, would you sell the website to Du Niang?".Li Xingping was speechless. Jiang Hui offered more than 3000 million yuan and he was willing to sell it. What's more, now that Du Niang bid more than [-] million yuan, he would definitely sell it if he wanted it.

While there was a lot of discussion on the Internet about Hao123 being acquired by Du Niang, Xiaonei also received good news.

Nike wants to advertise on the campus network to promote its clothing and running shoes. Nike’s positioning is relatively young. Although the price is a bit high, it has a very high reputation among college students, and many students with better economic conditions go to Buy.

Nike is a world-renowned sporting goods manufacturer headquartered in Oregon, USA. It produces all kinds of sporting goods: clothing, footwear, sports equipment, etc.The logo pattern is a small hook.Nike has always regarded it as a glorious task to inspire every athlete in the world and present the best products for them.Nike's first air cushion technology has brought a revolution to the sports world.The sports shoes manufactured by using this technology can well protect the athlete's knees and reduce the impact on the knees when they are doing strenuous exercise and landing.

The current registered number of Xiaonei.com has reached 650 million in China and more than 50 abroad (users in the United States have been merged into Facebook and are no longer counted). Before, Jiang Hui was always worried that advertisements would affect the user experience, but now, in order to verify the In order to improve the profitability of the website itself, it is also necessary to start selecting some advertisements for placement.

Jiang Hui did not participate in the specific discussion of the advertising business. Fang Dawen, who was in charge of the marketing department, took the director of the legal department, Xiang Weiwei, and the director of the financial department, He Ling, to negotiate. The final contract was a monthly advertising fee of 200 million yuan. After a month, we will discuss the effect of the double video advertisement.

Jiang Hui didn't ask too much, but referring to the advertising methods of later generations of WeChat, he suggested that the marketing department can display some advertisements when the friends' albums or logs on the Xiaonei network are refreshed in the future. In this way, the advertisements can basically reach 100% of all users , if the advertising fee is calculated according to the click-through rate, this kind of advertisement must have a better effect than placing advertisements on the top, bottom, left, and right of the page.

The advertisements are all ready-made, and immediately after signing the contract with Nike, they were launched on the campus network, and the click-through rate of the advertisements displayed in the background also increased rapidly, and the effect was N times better than that of Nike's advertisements on other websites.

Soon there were other companies that issued Nike advertisements on Xiaonei.com, and began to contact the marketing department of Xiaonei.com to discuss advertising, including Adidas, Anta, Li Ning, Jack Jones, Metersbonwe, Yonex, etc. Various sports and leisure brands.Jiang Hui didn't want Xiaonei to become a page full of advertisements. He strictly limited the amount of advertisements invested in the same period, and carried out certain checks on the content of advertisements, and would not accept obviously false propaganda.

And after feeling that there are advertisements on the Xiaonei website, some smart merchants in the imperial capital and the Shanghai stock market are also planning to use the Xiaonei website.There are a lot of college students in Imperial City and Shanghai Stock Exchange. Advertisement on Xiaonei.com or cooperation with Xiaonei.com is a very good choice for merchants in these two places.

Jiang Hui took advantage of the trend and let the group buying module be launched for trial operation.We will first accept cooperation applications from various food, hairdressing, and movie theaters in the imperial capital, and expand after a period of trial operation.

According to Jiang Hui's plan, the main purpose of launching group buying is to cooperate with the promotion of Guanghui Payment, but now that Guanghui Payment has begun to cooperate with Du Niang, there is no rush to expand too much business in a short time, after all, Guanghui Payment has a lot of manpower Not much, the system still needs to be improved to improve the user's payment experience as much as possible.

How effective is Nike's advertising business? It's not easy to draw conclusions for a while, but the click-through rate of advertisements is quite high. Just for this, Nike's money will not be wasted.

And the group buying business that was launched smoothly, after simple publicity, has indeed achieved very good results. Those stores that we cooperated with suddenly ushered in a large number of college students.Although the price of group buying is much lower than that of stores, the catering industry is a high-profit industry, and the premise is that the business must be prosperous.

The first to feel the changes in these stores are other nearby stores.Originally the same as myself, the storefront with only three or two cats and dogs every day suddenly exploded in popularity, no wonder others are not surprised.After making inquiries, we all know that they are engaged in group buying on Xiaonei. Although the individual profits are not so high, and they still need to pay a certain platform fee for Xiaonei. Closing down is much better.

All of a sudden, a bunch of shops flocked to the Xiaonei website to apply for group buying, and the phone calls of several interns who were in charge of group buying liaison were almost ringing off the hook.

Jiang Hui resolutely launched the function of group buying, and at the same time increased the threshold of stores entering group buying, so as to prevent some stores that took the opportunity to cheat and fish in troubled waters.

The group buying business of the Imperial City has an amazing effect on promoting the business of merchants. The news spread to other cities quickly, and merchants in Shanghai and other places are constantly inquiring about entering the Xiaonei.com group buying platform.

All of a sudden, the schoolnei.com group-buying platform overwhelmed several other business modules and became the content that attracted the most attention.

(End of this chapter)