Perfection of Rebirth

Chapter 202 Net Red
The earliest Internet celebrities, in the 56k era of the Internet or even earlier, belonged to the era of text-inspired, cultivated in that generation of Internet celebrities, their common feature is to make a living and become popular with words, such as "Ruffian Cai" and other characters .

When the Internet has entered the era of high-speed graphic and text, the celebrities at this time began to be as colorful as fashion magazines. In this era, Internet women have the upper hand and carry people with pictures.If you want to ask why, the reason is that the Internet at this time is more like the era of image reading. Characters such as "Sister Feng" are typical representatives.

When the Internet is getting wider and wider, entering the broadband era, the popularity of online songs is also a prominent feature of the arrival of celebrities in the broadband era.There was a time when popular pop songs were basically internet songs.

After that, it will be the Internet celebrity era when various female anchors dominate the screen. "Anchor is coming" was launched on the school's internal network, and several part-time anchors were inadvertently popular, and the scene of female anchors dominating the screen came before the eyes of netizens in advance.

……

A dormitory for boys.

"Xiaonei has launched a new anchor, are you using it?".

"Yes, that Qiqi anchor is so beautiful, she has a good figure, and she also broadcasts poker and various difficult moves."

"That Nan Nan is also very interesting. She sings in a professional style. You can also order songs when you send props. Sending messages will be displayed on the video screen."

"This idea is so awesome, hehe, it would be better if the anchors wear less clothes."

……

A girls' dormitory.

"Did you watch the live broadcast on Xiaonei tonight?".

"After watching it for a while, I didn't watch it. They are all girls. What's so good about it? If there is a male god live broadcasting, I will consider it."

"You little pervert, you know how to stare at male gods, didn't you think that this is actually a good way to make money?".

"How to make money?".

"When these anchors were sitting on the live broadcast, I noticed that some people were sending flowers and other props. I carefully read the rules. These props are only available for a fee. Female anchors can get [-]% of the fees for these props." .

"Really? Shall we give it a try? I don't think those female anchors are any prettier than us."

"That's what I think. I'm going to buy a better camera and try to activate the anchor."

……

A school acting department.

"Did you see the recent news that the supporting actress in that youth idol drama is said to be selected by the director from the Internet."

"If you are so rash, why don't you choose our school? We are the professionals."

"What's the use of a major? What people want is fame. That Qiqi is said to be the most popular female anchor on the school's Internet. At the beginning, she was only famous among college students. After a few days, she was put on the Internet, and her popularity skyrocketed. She is also a college student of arts, beautiful and popular, so the director fell in love with her."

"You said, can we also start a live broadcast, maybe it will become popular, that is much better than entering the crew to play a passerby because of unspoken rules."

"Well, that's what I thought too, let's open it now."

……

Various Internet media also began to pay attention to the "anchor is coming" on Xiaonei.com.

Penguin Report: Today's cultural circle, especially the mass cultural circle, is no longer simple.Movies, TV, literature, music, traditional arts, no matter how wonderful the programs in these fields are, it is impossible for them to become the collective memory of almost all Chinese people like the "predecessors" more than ten or twenty years ago. People are considered by many to be "a kind of noisy bubble".This is due to the era of diversity, and it cannot be reversed by manpower.In this blooming blossom, some people are tired of watching the slander and quarrel and feel disappointed, while others feel at home because of countless free choices.

So, what is the difference between Internet celebrities and traditional celebrities? In the final analysis, it is just that the platforms for becoming famous are different.Recently, the "Anchor is Coming" launched by Xiaonei.com has created...

Du Niang news report: The phenomenon of Internet celebrities is not an accidental event. From the perspective of the audience's psychological analysis, in mass communication activities, the audience's needs are a kind of spiritual and information needs, so the media and communication content will be There are different choices and understandings.The audience is not only the "destination" of information dissemination, but also the "monitor" of the dissemination effect. Communication activities must act on the psychology of the audience, and only with the psychology of the audience as the intermediary, can the effect be produced.

It is true that the emergence of "Internet celebrities" is not only due to the subjective reasons of the parties concerned, but also the contribution of the participating subjects is also worthy of reflection.It is precisely because of the various methods they participate in and their praise or derogation, affirmation or disdain, that the "Internet celebrities" are truly formed.

Obviously, the phenomenon of "Internet celebrity" reflects the various psychology of the audience in the Internet age.

……

After Jiang Hui discovered that other than those few part-time anchors had become Internet celebrities, he quickly arranged personnel, and even hired a step-by-step diversionary army to help fuel the flames.Taking this opportunity to expand the influence of "The Anchor Is Coming" on Xiaonei, at the same time, I immediately started preparations for the independent operation of "The Anchor Is Coming".

In fact, in Jiang Hui's view, as long as the "anchor is coming" can continue to make a batch of Internet celebrities popular, her attraction to various anchors will become greater and greater.In fact, many netizens have a herd mentality. Whether netizens support or oppose these Internet celebrities, they are inseparable from the herd mentality. Each of us has a herd mentality.

Just like Jiang Hui himself in his previous life, whether it was ruffian Cai, Sister Furong, "Brother Sharp" or "Sister Feng", Jiang Hui had no feelings for them, and he didn't know them at all.But I often heard people talking about it, so I paid attention to them deliberately, and even searched for "The First Intimate Contact" on the Internet, and downloaded a few photos of Sister Furong to "appreciate" and watch " "Sharp Brother" story, listen to "Sister Feng"'s thunderous words.

And as the click-through rate on the Internet soared, these people became more and more popular.Others talk about them, so you should talk about them, so as not to be said that you are out of date and ignorant.People say "Sister Tianxian" is beautiful, so you also booed her and called her beautiful, lest others say that you have a problem with aesthetics; everyone scolded Mu Zimei, so you scolded her accordingly.

In the Internet world, grasping the psychological concerns of the majority of netizens is equivalent to capturing the majority of users.Xiaonei's "Anchor is Coming" quickly became a "popular person" on the Internet, and its exposure rate continued to increase, attracting the attention of many non-Xiaonei users. This created a good opportunity for the independent operation of "Anchor is Coming" condition.

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(End of this chapter)