Perfection of Rebirth

Chapter 287 4S Store Opening

The price of auto parts is generally higher than the price of parts in a complete vehicle. Jiang Hui thinks it is not simply due to the "black heart" of the manufacturer.After the 4S shop puts forward the spare parts replacement needs to the manufacturer, the manufacturer needs to dispatch manpower and material resources for packaging, storage, delivery and other work during the delivery process, and the dealer needs to occupy the inventory and perform unified maintenance, etc., so the retail cost of auto parts Generally higher than the price of parts in the vehicle.However, there is still a gap in the industry as to how much the zero-to-full ratio is appropriate. In developed countries with relatively mature auto markets, a zero-to-full ratio of about 300% is a relatively common level.

After chatting with Wang Zhenguo for a while, Jiang Hui hung up the phone and started busying himself with other affairs of the Guanghui Group.Xiaonei.com, Meituan.com, Tudou.com, and YY live broadcast have all entered new development channels, and the number of Guanghui Payment users is also increasing. The weaker one now is Guanghui Investment.Although Sitting on 60% of Facebook shares, Guanghui Investment can live comfortably without doing anything, but this is not Jiang Hui's style.Jiang Hui has asked Liu Chujing to find a headhunting company to help find the deputy general manager of Guanghui Investment.However, Douban and Autohome are still in the early stages of development, and it will take a while to usher in a leap forward.As for Brilliant Games, it is enough to do a good job in the development of "Glory of the King" and "League of Legends" and the internationalization of existing games that Jiang Hui had arranged before this year.

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The name of the first 4S store of Wangjiang Automobile Sales Co., Ltd. can be said to be very vulgar: Didu Wangjiang Audi Store.

On the day of the opening ceremony, Jiang Hui called Tang Minghua, Lu Yang, He Ling, and went to the store with his secretary Liao Yun.Not only as a classmate to participate in the opening of a new store, but also as a customer to purchase vehicles.As for the Autohome under the Guanghui Group, under the leadership of the general manager Shi Yi, they specially dispatched a few elite soldiers to join them.The boss's 4S store is about to open, so they can't afford to ignore it.

The opening ceremony was quite grand. Wang Zhenguo invited several resident singers from the bar to perform live. This was introduced by Lu Yang. Before that, Lu Yang had been a resident singer in a bar in Shichahai for a while.At the same time, Wang Zhenguo also found a dance team full of beautiful girls to dance hotly.

After a warm-up session, Wang Zhenguo took the stage and presided over the opening ceremony of the Audi store in Wangjiang, the capital city.

"good morning guys!

First of all, on behalf of 43 colleagues in the company, please allow me to express my warmest welcome and heartfelt thanks to all the guests who came to the ceremony today!
The building in front of you is the fourth standard sales and service store of the Audi brand in the Imperial Capital area.With an investment of 1000 million yuan, it covers an area of ​​2000 square meters and a construction area of ​​1500 square meters. It has international standard functions, image and hardware facilities.

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Let us welcome guests from all directions with fire-like enthusiasm, and use our fire-like high-spirited fighting spirit to write the future and create the glory of Wangjiang Audi tomorrow!

thank you all! ", Wang Zhenguo's short and inspiring speech won rounds of applause.

Naturally, the next step is to invite the vice president of the Automobile Association, the head of the Audi sales department and others to speak on the stage one by one, and then there is a performance, interspersed with the customer's car delivery ceremony.

In addition to the 14 cars ordered by Guanghui Group, there are also six or seven orders from other customers. The sales on the opening day are not bad.

After the morning ceremony, most of the guests left.For this event, Wang Zhenguo also invited all the major auto media in the imperial capital.After the ceremony, the reporters stopped for a while to take photos and left the venue with the "travel expenses" and introduction materials prepared by Wangjiang Audi Store.The next day, the reporters would naturally post a long or short newsletter or soft article on their website to help introduce the opening of the 4S store.The "carriage fee" paid by Wangjiang Audi Store is equivalent to the release fee of soft articles, and it is worth the money.

Sure enough, from the next day, the websites of the invited reporters began to report on the opening ceremony of the Didu Wangjiang Audi Store.

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Aika Vehicle Report: On August 8th, the sun was shining brightly, and the weather in the imperial capital was still hot. The Audi 10S Store of Northern Volkswagen Imperial Capital Wangjiang, located at No. 34, Asian Games Village Road, opened grandly.Relevant leaders of Audi, relevant leaders of Wangjiang Automobile, as well as many media of Didu and contracted customers of the store attended the opening ceremony and witnessed this historic moment together.

The store is invested and built by Wangjiang Automobile Sales Co., Ltd., designed and built in strict accordance with Audi's global unified standards. It is a modern 4S store integrating vehicle sales, after-sales service, parts supply and information feedback, with advanced supporting facilities.The layout of service areas such as exhibition halls, maintenance workshops, leisure areas, and customer service centers is reasonable, reflecting the business philosophy of "building a brand with quality" everywhere.

Accompanied by the fireworks, the leaders of the Audi 4S store in Wangjiang, the mainstream media, and the car buyers witnessed the historical moment when the Audi store in Wangjiang set sail. The lens and the hearts of everyone on the scene recorded this beautiful moment.Didu Wangjiang Audi 4S store said that it will provide a more complete service experience for the majority of Audi car enthusiasts and create the legend of Wangjiang Audi...

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太平洋车辆报道：期待已久终见月明花开时，2004年8月10日帝都王江奥迪4S店开业庆典在亚运村路34号的帝都王江奥迪4S店展厅隆重举行，奥迪区域领导、关注奥迪的客户与多家媒体朋友共同见证了这一盛事。开业当天，奥迪4S店安排了丰富的节目表演、美食饮品，更有丰厚的大奖等带着幸运客户！并且当天来店的朋友均赠送100元手机充值卡1张。

Let us relive the lively scene of the event together!
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Autohome report: On August 2004, 8, the imperial capital Wangjiang Audi held a grand opening ceremony in the exhibition hall.On the same day, hundreds of car owners and the media witnessed this glorious moment.

Didu Wangjiang Audi is located at No. 34, Yayuncun Road, covering an area of ​​more than 2000 square meters, with smooth roads and convenient transportation.The city showroom built by Wangjiang Motors in accordance with Audi's latest global design style of "dynamic", "asymmetrical" and "fully transparent" represents Audi's latest global unified service image. It not only provides consumers with noble and pleasant The car buying environment brings a unique experience of Audi brand culture.

Established in 2004, Wangjiang Automobile Sales Co., Ltd. is the fourth authorized dealer of the northern Volkswagen Audi brand in the imperial capital.Didu Wangjiang Audi Store is a four-in-one franchise store integrating vehicle sales (Sale), spare parts Sparepart, after-sales service and information feedback (survey).

Didu Wangjiang Audi 4S store has original German maintenance and testing equipment and the most advanced maintenance, processing and painting technology, and has a green channel for quick repair.Technical workers and sales personnel fully accept Audi's professional training, follow Audi's global unified high standards, strictly follow Audi's pre-sales and after-sales service management mode, and carry out efficient customer files, maintenance progress and parts inventory through a modern data networking system. Data-based management, providing customers with car sales, maintenance, original parts, after-sales service, information feedback and other services for Audi's full line of products...

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(End of this chapter)