Perfection of Rebirth

Chapter 332 Meituan is in the world

Chapter 332 Meituan is in the world
After Jiang Hui listened to Xiaonei's report, he shared some of his thoughts on the future development of Xiaonei.com with Tang Wenwen.As for the fact that various companies have been receiving venture capitalists who want to invest in them recently, Jiang Hui also asked Tang Wenwen to contact them first.

With the development of Xiaonei.com to its current scale, Guanghui Group itself has no way to throw in one billion or eight hundred million for the time being. It will be more worthwhile for Guanghui Games to invest several hundred million a month in other companies.As for Xiaonei.com, after all, the current valuation has reached 80 billion or even higher, and it is not impossible to reach 100 billion. If you just release ten points of shares, the money raised should be enough for Xiaonei to use by the end of 2005. up.

Xiaonei now has 5000 million users, and it already has the ability to expand its advertising business. Slowly, it should not need to give him too much blood transfusion.Of course, having more money is definitely not harmful to the development of the company.

After dealing with Xiaonei, Jiang Hui then went to Meituan.com.Zhou Benqiang, the general manager of Meituan, was recommended by IDG Capital, but Jiang Hui felt that his performance was good, so he was promoted from deputy general manager to general manager.

The current development of Meituan is mainly concentrated in the three markets of China, the United States and the island countries, and the strategies adopted by each market are different.

As the headquarters, Tianchao has relatively low human resource costs, so it adopts the method of spreading the net widely, recruiting a large number of ground promotion personnel, enriching various group buying businesses, and enhancing the attractiveness of the website.At present, it is already the largest group buying company in China, and the sum of the following websites cannot hold half of the share of Meituan.com.

The US branch of Meituan.com has adopted a completely different development approach from that of China.On the one hand, it was difficult to recruit a large number of suitable personnel because of the unfamiliarity of the place; on the other hand, it was because the labor cost in the United States was too high, and the salary of an American employee could recruit five or six or more people in China.At the same time, Jiang Hui also borrowed from the development model of Groupon, the world's first group-buying website in his previous life. In the United States, only one group-buying item is launched every day, but the discounts given are very low, and sometimes it can even reach [-]% or [-]% off.

The method adopted by the island branch of Meituan.com is between China and the United States.Food, beauty and other items are launched every day, so that consumers have several choices.

"Director Jiang, shall we start reporting?" Zhou Benqiang asked.

"Let's get started," Jiang Hui said, sitting at the head of the conference room.

"Okay. Then let me start with the situation of the China headquarters. Meituan now has 500 offices in China, including Wuyang, Qingcheng, and Shanghai, basically covering major metropolitan agglomerations. Now every day in China The turnover has reached more than 15.00 million, and it is close to reaching the break-even point. At present, there are group buying companies such as Wotuan.com and Yiyituan in China, but the market share is about 80.00%, and the remaining [-]%. They are all from Meituan.com,” Zhou Benqiang said.

Now there is no Groupon myth to stimulate everyone, so although Meituan.com has developed rapidly and its valuation has increased a lot, although there are also websites that follow suit, they are far from the intensity of the previous thousand-group war.

"The rise and fall of group-buying websites is very fast, and everyone should not take it lightly. Once other companies get strong support from capital, they will develop very fast. You must maintain a keen sense of the market and adjust your strategy at any time," Jiang Hui said. .

In the previous life, in order to compete for the domestic group buying market, various group buying websites began to compete in disguise.Well-known domestic group-buying websites such as Lashou, Meituan, 24wotuan, [-]juan, Manzuantuan, and Gaopeng.com have conducted round after round of financing competitions. Advertisements, tug-of-war, and positional warfare have been integrated into the in the daily life of the general public.

The low barrier to entry has undoubtedly accelerated the development of the group buying industry, but at the same time it has inevitably caused vicious competition and rapid reshuffle in this industry.The initial group buying websites required a large number of sales staff to popularize group buying knowledge for merchants, and soon, almost every merchant received sales staff from several or dozens of group buying websites.The position of merchants to promote themselves through the website was quickly reversed, and they began to weigh and compare which group-buying website it was more beneficial for them to cooperate with. In order to compete for customers, some group-buying websites had to lower the bottom line of merchants repeatedly.

In this kind of game, both parties must guarantee their own profit margins, so consumers have become the final payers in this profit competition.However, consumers who are dissatisfied with a single consumption experience are likely to no longer buy into the group buying model.

Fortunately, the current market is dominated by Meituan, and many consumers have become accustomed to group buying on Meituan.Meituan.com also uses various measures such as quality monitoring and service monitoring to improve consumer experience performance as much as possible.

"Okay, we will ask the marketing department to collect more and pay more attention to the information of other group buying websites," Zhou Benqiang said.

"Continue to introduce other situations," Jiang Hui said.

"Then let's take a look at the situation of the US branch. At present, we have three strongholds in the United States, a total of more than 600 million registered users, and an average daily turnover of about 100 million US dollars. Next, we plan to expand the US branch. The company's promotional efforts let more Americans know about our company," Zhou Benqiang said.

"As for the island country branch, there are currently more than 500 million users and a daily turnover of 500 million yuan. However, we always feel that the development momentum of the island country is not as good as that of China and the United States. Many consumers are stubborn and only go to familiarize themselves with it. They seem to have little interest in group buying,” said Zhou Benqiang.

There are many time-honored restaurants in the island country. They may not be well-known, but they may have a history of 60, [-] or even hundreds of years. They have been passed down from father to son, and have accumulated a lot of regular customers.This kind of store has little interest in online promotion, and their consumers are relatively fixed.

"Try as many ways as possible. At the same time, Meituan.com is also considering expanding its business in South Korea, Taiwan and other regions as soon as possible. First, make the company bigger in order to increase its valuation and prepare for the next round of financing." , Jiang Hui said.

"Okay, we will start business expansion immediately, and occupy the markets in various regions before the rise of followers," Zhou Benqiang said.

The Internet market is often one step ahead, step by step ahead.Of course, there are quite a few people who are overtaken by others when they do not live up to expectations.Meituan.com is Jiang Hui’s most hopeful company to be listed first. Relatively speaking, it does not have much core competitiveness and mainly relies on leading innovation models to occupy the market.

(End of this chapter)

Tap the screen to use advanced tools Tip: You can use left and right keyboard keys to browse between chapters.

You'll Also Like