Perfection of Rebirth

Chapter 333 Weibo is Coming

After learning about the development of Yaoxiaonei.com and Meituan.com, Jiang Hui went to companies such as YY Live, Qunar, Brilliant Investment, and Brilliant Games.

The development of the Tianchao branch of YY Live is already on the right track, and Jiang Hui doesn’t need to worry too much: and the island branch has shares in the island country’s Yahu and has such a local snake to help, so there are a lot of things to do. The momentum of the company is no worse than that of Tianchao, and it has already begun to realize small-scale profits.South Korea and other international markets are also advancing step by step. Jiang Hui learned about the situation, and after a little attention, he ignored it.

As for where to go, since Gao Peng joined, Jiang Hui hasn't paid much attention recently.As a price comparison platform for tourism products, Qunar already has a certain reputation. Although it is not comparable to Ctrip, this differentiated route is still very successful so far.Gao Peng has already started to develop Qunar's own resources, and the results are not bad so far.

Brilliant Investment is even more powerful. Before that, Jiang Hui asked Guan Weidong to invest in several express companies.At present, Brilliant Investment already owns the shares of Yunda, Zhongtong, Shentong and Yuantong. Although they do not exceed 2000%, it is definitely worth the money to have shares in these future leaders in the express delivery industry.After all, the current valuation of Yunda and others is only about [-] million yuan. If you invest [-] million yuan, you can get ten shares. If you hold it for a few years, the value will increase dozens of times.But after this round, basically Jiang Hui's previous [-] million capital injection was spent in sevens and eighties, so Jiang Hui transferred another [-] million capital injection from Guanghui Games to Guanghui Investment.

After Brilliant Games has been continuously withdrawing funds, there is not much funds in the account now.But fortunately, there are more than 1000 million credits every day, and there will be more money soon. Several web games such as "Fishing Game" have made a lot of contributions to the Guanghui Group in the past six months since they were launched, and they are proper cash cows.However, the current growth momentum is a bit insufficient, as long as the current achievements can be maintained.Jiang Hui felt that he should urge Guanghui Games to speed up the development of "Glory of the King".This game was originally a mobile game. In order to adapt it to the current online game style, Jiang Hui made a lot of changes to it, so although the Brilliant Game has been in development for a long time, it is still not complete.However, it is coming soon, and it should be launched by the end of the year or early next year.

All the companies under the Guanghui Group are developing well. Jiang Hui feels that he needs to put more energy into the two key projects under development, namely Weibo and drones.

Every time Jiang Hui wants his company to release some external news or interact with netizens, there is really no suitable platform.

Weibo has been prosperous in later generations. Although it experienced a period of downturn in the middle, it was able to persist under the attack of WeChat in the end, and it still has its meaning.

The significance of the early existence of Weibo is to facilitate users to exchange their own experience, express their own ideas, and explain their own voices in the shortest time, which is conducive to the communication between users and friends, so as to achieve the popularity of friends.

The original purpose of Weibo is to let the friends around you understand their own dynamics, and at the same time, they can always pay attention to each other, understand the other party's voice, understand the other party's situation of the day, including how they feel, what special meaningful things they did today, Of course, it can also be a bad encounter, or a bad mood. Anyway, in one sentence, it is to express the emotion you want to express.

However, the function of this part actually overlaps with Xiaonei, not to mention overlapping with the function of WeChat in the future.

Slowly, microblog, relying on its low threshold for information release and the ability to satisfy people to publish all kinds of news anytime and anywhere in various ways, quickly and timely improves the timeliness of news to "second kill time", attracting a large number of people. High participation of the crowd.In addition, Weibo, in the form of grassroots "personal live broadcast media", greatly satisfies people's access to fragmented information in a high-paced and stressful life, and eliminates the "gatekeeper" and "filter" in traditional media. The roles such as "author" blur the boundary between the audience and news producers, reduce the discourse power of the elite, and return the discourse power to the "majority", which guarantees the realization of citizens' right to express to the greatest extent, and contributes to the construction of a diversified opinion market. play a powerful role in promoting.

However, there are also many celebrities and companies that use this feature of Weibo to promote themselves.

However, in the early stages of development, Weibo in the previous life had almost no restrictions on the subject of information release, sharing, and dissemination. This provided a platform for the public to express their own voices and share their opinions, and also led to insufficient screening of information on Weibo. , so that the microblog information presents a state of mixed fish and dragons.On Weibo, people can express their opinions at will, especially for anonymous Weibo, in the virtual network world, individuals are autonomous and independent, and they can speak freely without considering some problems in reality , and do not need to be responsible for a certain organization or social group.

This has accelerated the development of Weibo to a certain extent, but it has also caused strict control by the regulatory authorities.Therefore, Jiang Hui hopes that Guanghui Weibo will invest more energy in this area from the beginning, pay attention to the internal information review of the company, avoid touching some sensitive points as much as possible, and reduce the control of Guanghui Weibo by the regulatory authorities.

At present, under the arrangement of Jiang Hui, the development of Guanghui Weibo has come to an end.In fact, in a few months, it was not difficult for two No. 30 people to get a Guanghui Weibo.

In the previous life, Sina relied on the celebrity strategy, allowing a large number of celebrities to open Weibo accounts, and attracting their fans to join in simultaneously.One similarity between Weibo and Xiaonei is the characteristic of "viral" transmission among users.

In addition, Weibo is one of the best platforms for exclusive information release.In a sense, Weibo is a "never-ending press conference". In the future, Weibo is destined to become one of the important sources for media monitoring and tracking of breaking news.This is also one of the important reasons why Weibo can continue to be popular in later generations.

Jiang Hui is going to let the Brilliant Weibo team start internal testing of the product to see if it can be officially launched in time for New Year's Day.As for the promotion method, Jiang Hui is also planning to use the celebrity strategy plus the promotion method of the company's official account.

The celebrity strategy allows Dream Band to help contact people in the entertainment industry. As for celebrities in the economic and academic circles, they can make full use of Tudou.com's open class platform to contact various universities, and then indirectly contact these celebrities.

(End of this chapter)